WPP (LON:WPP) Hits New 1-Year Low – Here’s What Happened

WPP plc (LON:WPP)’s stock price hit a new 52-week low during trading on Thursday . The company traded as low as GBX 251 and last traded at GBX 251.80, with a volume of 18673064 shares. The stock had previously closed at GBX 272.40.

WPP News Summary

Here are the key news stories impacting WPP this week:

• Positive Sentiment: WPP Media won Estée Lauder’s global media account (reported value ~$987M), a large new client win that should boost billings and revenue visibility. WPP Media Wins Estée Lauder’s $987M Global Media Account
• Positive Sentiment: WPP expanded its global partnership with Adobe to scale AI-driven marketing, content creation and CX orchestration—this strengthens WPP’s product offering, could improve client retention and drive higher-margin services. WPP & Adobe Expand Global Partnership Enabling Access To Workflows & CX Orchestration From Both Companies
• Neutral Sentiment: MarketWatch flagged an upcoming WPP strategy update and earnings preview—investors are positioning ahead of the company’s guidance/strategy detail, but the direct impact depends on what the update reveals. WPP Strategy Update in Focus — Earnings Preview
• Neutral Sentiment: Leadership moves: WPP Media added Kartik Vishwanathan as VP, Investments and promoted senior strategy/planning staff—small operational positives that support execution but are unlikely to move near-term revenue materially. Kartik Vishwanathan joins WPP Media as Vice President, Investments
• Neutral Sentiment: Coverage noted potential implications of WPP’s data partnerships for third parties (e.g., Genius Sports); strategic commercial upside exists but depends on execution and deal economics. Does WPP Media Partnership And Data Access Deepen Genius Sports’ (GENI) Moat In Sports Advertising?
• Negative Sentiment: Several reports say WPP disclosed confidential client spending data amid litigation with an ex-employee—this raises legal, reputational and client-relationship risk that could pressure the stock if penalties or client losses follow. Top advertising agency WPP releases trove of confidential client data while fighting suit from ex-employee

Analysts Set New Price Targets

Several research analysts recently commented on the company. Citigroup reiterated a “neutral” rating and issued a GBX 365 price target on shares of WPP in a research report on Monday, January 12th. JPMorgan Chase & Co. lowered their price objective on WPP from GBX 420 to GBX 360 and set a “neutral” rating for the company in a research note on Friday, October 31st. Two research analysts have rated the stock with a Hold rating, Based on data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average price target of GBX 362.50.

WPP Stock Down 6.2%

The company has a market cap of £2.76 billion, a P/E ratio of 7.38, a P/E/G ratio of 13.47 and a beta of 1.13. The company has a quick ratio of 0.89, a current ratio of 0.89 and a debt-to-equity ratio of 215.67. The business’s 50 day moving average is GBX 306.15 and its 200 day moving average is GBX 332.41.

WPP (LON:WPP) last released its quarterly earnings results on Thursday, February 26th. The company reported GBX (20) earnings per share (EPS) for the quarter. WPP had a return on equity of 5.92% and a net margin of 1.37%. As a group, equities analysts anticipate that WPP plc will post 81.6125654 earnings per share for the current fiscal year.

Insider Buying and Selling at WPP

In other news, insider Cindy Rose bought 50,000 shares of the company’s stock in a transaction that occurred on Thursday, February 26th. The shares were purchased at an average price of GBX 269 per share, for a total transaction of £134,500. 2.02% of the stock is owned by company insiders.

About WPP

WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities.

We are a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent.