Insider Selling: Snap (NYSE:SNAP) CAO Sells $15,367.00 in Stock

Snap Inc. (NYSE:SNAP) CAO Rebecca Morrow sold 3,175 shares of the stock in a transaction that occurred on Thursday, February 19th. The stock was sold at an average price of $4.84, for a total value of $15,367.00. Following the completion of the transaction, the chief accounting officer directly owned 463,507 shares of the company’s stock, valued at $2,243,373.88. This represents a 0.68% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this hyperlink.

Rebecca Morrow also recently made the following trade(s):

• On Tuesday, February 17th, Rebecca Morrow sold 16,499 shares of Snap stock. The shares were sold at an average price of $4.70, for a total value of $77,545.30.
• On Wednesday, December 17th, Rebecca Morrow sold 3,783 shares of Snap stock. The stock was sold at an average price of $7.34, for a total value of $27,767.22.
• On Tuesday, December 16th, Rebecca Morrow sold 3,090 shares of Snap stock. The stock was sold at an average price of $7.22, for a total value of $22,309.80.
• On Monday, December 15th, Rebecca Morrow sold 7,000 shares of Snap stock. The shares were sold at an average price of $7.33, for a total value of $51,310.00.

Snap Stock Performance

Shares of SNAP stock opened at $5.14 on Friday. The company’s fifty day moving average price is $7.03 and its 200-day moving average price is $7.50. The stock has a market cap of $8.67 billion, a PE ratio of -19.02 and a beta of 0.83. The company has a current ratio of 3.56, a quick ratio of 3.56 and a debt-to-equity ratio of 1.53. Snap Inc. has a 12 month low of $4.65 and a 12 month high of $10.80.

Snap (NYSE:SNAP) last issued its quarterly earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.15 by ($0.12). Snap had a negative return on equity of 20.72% and a negative net margin of 7.76%.The business had revenue of $1.72 billion during the quarter, compared to the consensus estimate of $1.70 billion. During the same quarter in the previous year, the business earned $0.01 earnings per share. The firm’s revenue was up 10.2% compared to the same quarter last year. On average, equities analysts expect that Snap Inc. will post -0.3 EPS for the current fiscal year.

Analyst Ratings Changes

A number of research analysts recently weighed in on SNAP shares. JPMorgan Chase & Co. reduced their price objective on Snap from $8.00 to $7.00 and set an “underweight” rating for the company in a research report on Thursday, February 5th. Arete Research set a $7.30 target price on Snap and gave the stock a “buy” rating in a research note on Tuesday, February 10th. Citigroup lowered their price target on Snap from $10.00 to $6.00 and set a “neutral” rating for the company in a research report on Thursday, February 12th. BMO Capital Markets increased their price objective on shares of Snap from $12.00 to $13.00 and gave the company an “outperform” rating in a research report on Thursday, November 6th. Finally, Cantor Fitzgerald decreased their target price on shares of Snap from $9.00 to $7.00 and set a “neutral” rating for the company in a report on Thursday, February 5th. One equities research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, twenty-one have given a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus price target of $8.43.

Trending Headlines about Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Company initiatives: Snap unveiled Creator Subscriptions to build recurring creator revenue, introduced new AR glasses to expand its hardware/AR roadmap, and announced a US$500 million share buyback aimed at offsetting dilution — all of which support a narrative of diversified, higher‑margin revenue and capital return. Snap Tests New Revenue Mix
• Positive Sentiment: Analyst upgrade: Arete Research upgraded SNAP to Buy and highlighted higher‑margin recurring revenue as a near‑term catalyst, reinforcing investor optimism about monetization of new products. Arete Cites Higher‑Margin Recurring Revenue
• Neutral Sentiment: Institutional activity: Large funds (Vanguard, Capital World, Geode, etc.) show continued ownership increases, which provides base demand but doesn’t guarantee near‑term upside. MarketBeat SNAP Overview
• Negative Sentiment: Analyst downside risk: Citi cut its price target from $10 to $6 and kept a Neutral rating, citing persistent brand‑advertising headwinds after Q4 — a reminder ad recovery may be slow and pressure valuations. Citi Lowers Snap PT to $6
• Negative Sentiment: Insider selling: Several senior executives (GC, CFO, CAO and others) disclosed open‑market sales totaling hundreds of thousands of shares in mid‑Feb, which can be interpreted as a near‑term negative signal for sentiment. Insider Selling Alerts
• Negative Sentiment: Recent earnings pressure: Snap’s Q4 report showed revenue growth but an EPS miss (reported EPS below consensus), keeping profitability and margin recovery questions on investors’ minds. Snap Earnings/Analyst Coverage

Hedge Funds Weigh In On Snap

A number of hedge funds have recently bought and sold shares of the business. Allworth Financial LP boosted its holdings in shares of Snap by 92.3% during the 3rd quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock valued at $25,000 after acquiring an additional 1,581 shares during the last quarter. Oak Harvest Investment Services bought a new position in Snap during the fourth quarter valued at approximately $26,000. Arax Advisory Partners boosted its holdings in Snap by 220.0% in the fourth quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock worth $27,000 after purchasing an additional 2,275 shares during the last quarter. V Square Quantitative Management LLC bought a new stake in Snap in the 4th quarter worth approximately $29,000. Finally, EverSource Wealth Advisors LLC raised its stake in Snap by 561.4% during the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after buying an additional 3,071 shares during the last quarter. Hedge funds and other institutional investors own 47.52% of the company’s stock.

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.