Groupon (NASDAQ:GRPN) Trading 10.2% Higher – Still a Buy?

Groupon, Inc. (NASDAQ:GRPN) rose 10.2% during mid-day trading on Wednesday . The company traded as high as $13.44 and last traded at $13.66. Approximately 882,565 shares were traded during mid-day trading, a decline of 9% from the average daily volume of 966,759 shares. The stock had previously closed at $12.40.

Analyst Upgrades and Downgrades

Several equities analysts recently issued reports on the company. Wall Street Zen downgraded Groupon from a “buy” rating to a “hold” rating in a research report on Saturday, November 8th. Weiss Ratings reissued a “sell (d)” rating on shares of Groupon in a report on Monday, December 29th. Finally, Zacks Research downgraded Groupon from a “strong-buy” rating to a “hold” rating in a report on Monday, October 27th. Three equities research analysts have rated the stock with a Buy rating, one has given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Hold” and a consensus price target of $31.25.

Groupon Stock Performance

The business’s 50-day simple moving average is $15.68 and its two-hundred day simple moving average is $20.02. The company has a quick ratio of 0.93, a current ratio of 0.93 and a debt-to-equity ratio of 4.16. The firm has a market cap of $549.85 million, a price-to-earnings ratio of -3.87 and a beta of -0.01.

Institutional Trading of Groupon

A number of institutional investors and hedge funds have recently made changes to their positions in the business. SummitTX Capital L.P. acquired a new stake in Groupon in the 4th quarter valued at $269,000. Prentice Capital Management LP lifted its holdings in Groupon by 40.6% during the fourth quarter. Prentice Capital Management LP now owns 497,503 shares of the coupon company’s stock valued at $8,761,000 after purchasing an additional 143,739 shares in the last quarter. Millennium Management LLC grew its position in shares of Groupon by 749.0% in the fourth quarter. Millennium Management LLC now owns 791,498 shares of the coupon company’s stock valued at $13,938,000 after purchasing an additional 698,270 shares during the period. Manatuck Hill Partners LLC acquired a new stake in shares of Groupon in the fourth quarter valued at about $678,000. Finally, Inspire Investing LLC increased its stake in shares of Groupon by 33.7% in the 4th quarter. Inspire Investing LLC now owns 26,341 shares of the coupon company’s stock worth $464,000 after acquiring an additional 6,636 shares during the last quarter. 90.05% of the stock is currently owned by hedge funds and other institutional investors.

Groupon Company Profile

Groupon, Inc operates an online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences. Through its website and mobile applications, Groupon provides time-limited deals across categories such as restaurants, travel, beauty and wellness, home services, and consumer products. Merchants partner with Groupon to attract new customers and drive foot traffic, leveraging the platform’s targeted marketing tools and large subscriber base to promote special offers and vouchers.

Founded in Chicago in 2008 by Andrew Mason, Eric Lefkofsky and Brad Keywell, Groupon pioneered the daily-deals model, quickly growing its user community and merchant network.