Contrasting JIADE (NASDAQ:JDZG) & American Public Education (NASDAQ:APEI)

American Public Education (NASDAQ:APEI) and JIADE (NASDAQ:JDZG) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, valuation, earnings, dividends, institutional ownership, risk and analyst recommendations.

Risk and Volatility

American Public Education has a beta of 1.71, suggesting that its share price is 71% more volatile than the S&P 500. Comparatively, JIADE has a beta of -5.09, suggesting that its share price is 609% less volatile than the S&P 500.

Insider & Institutional Ownership

79.6% of American Public Education shares are owned by institutional investors. 17.5% of American Public Education shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares American Public Education and JIADE”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Public Education	$624.56 million	1.29	$16.11 million	$1.32	33.67
JIADE	$2.57 million	25.80	$770,000.00	N/A	N/A

American Public Education has higher revenue and earnings than JIADE.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for American Public Education and JIADE, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Public Education	0	2	6	1	2.89
JIADE	1	0	0	0	1.00

American Public Education currently has a consensus target price of $46.43, suggesting a potential upside of 4.47%. Given American Public Education’s stronger consensus rating and higher possible upside, research analysts clearly believe American Public Education is more favorable than JIADE.

Profitability

This table compares American Public Education and JIADE’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Public Education	4.87%	11.75%	5.77%
JIADE	N/A	N/A	N/A

Summary

American Public Education beats JIADE on 12 of the 13 factors compared between the two stocks.

About American Public Education

American Public Education, Inc., together with its subsidiaries, provides online and campus-based postsecondary education and career learning in the United States. It operates through three segments: American Public University System, Rasmussen University, and Hondros College of Nursing. The company offers 184 degree programs and 134 certificate programs in various fields of study, including nursing, national security, military studies, intelligence, homeland security, business, health science, information technology, justice studies, education, and liberal arts; and career learning opportunities in leadership, finance, human resources, and other fields of study critical to the federal government workforce. It also provides nursing-and health sciences-focused postsecondary education, pre-licensure nursing programs, diploma in practical nursing, and an associate degree in nursing. The company was incorporated in 1991 and is headquartered in Charles Town, West Virginia.

About JIADE

JIADE LIMITED specializes in providing one-stop comprehensive education supporting services to adult education institutions, through a wide spectrum of software platform and auxiliary solutions. The Company’s services are primarily offered through the Kebiao Technology Educational Administration Platform. JIADE LIMITED is based in Chengdu, China.