Investors Purchase Large Volume of Call Options on Amazon.com (NASDAQ:AMZN)

Amazon.com, Inc. (NASDAQ:AMZN) saw unusually large options trading on Monday. Stock investors bought 855,197 call options on the company. This represents an increase of approximately 21% compared to the typical daily volume of 706,487 call options.

Insider Activity at Amazon.com

In other news, CEO Douglas J. Herrington sold 4,784 shares of the stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $232.71, for a total value of $1,113,284.64. Following the completion of the sale, the chief executive officer owned 498,182 shares in the company, valued at approximately $115,931,933.22. This trade represents a 0.95% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Keith Brian Alexander sold 900 shares of the firm’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the sale, the director owned 7,170 shares in the company, valued at approximately $1,670,610. The trade was a 11.15% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 47,061 shares of company stock valued at $10,351,262 over the last 90 days. Corporate insiders own 10.80% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

Several large investors have recently added to or reduced their stakes in the company. TD Asset Management Inc boosted its holdings in shares of Amazon.com by 0.3% in the 4th quarter. TD Asset Management Inc now owns 8,275,670 shares of the e-commerce giant’s stock valued at $1,910,190,000 after buying an additional 24,237 shares during the period. Sivia Capital Partners LLC raised its stake in Amazon.com by 21.8% during the fourth quarter. Sivia Capital Partners LLC now owns 48,584 shares of the e-commerce giant’s stock worth $11,214,000 after acquiring an additional 8,684 shares during the period. Greenspring Advisors LLC lifted its holdings in Amazon.com by 543.9% in the fourth quarter. Greenspring Advisors LLC now owns 29,997 shares of the e-commerce giant’s stock worth $6,924,000 after acquiring an additional 25,338 shares during the last quarter. Disciplined Investors L.L.C. lifted its holdings in Amazon.com by 0.9% in the fourth quarter. Disciplined Investors L.L.C. now owns 11,846 shares of the e-commerce giant’s stock worth $2,734,000 after acquiring an additional 101 shares during the last quarter. Finally, Evolution Wealth Management Inc. boosted its stake in Amazon.com by 8.4% in the fourth quarter. Evolution Wealth Management Inc. now owns 2,984 shares of the e-commerce giant’s stock valued at $689,000 after acquiring an additional 232 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: FCC cleared Amazon to deploy an extra 4,500 LEO internet satellites (bringing its constellation to ~7,700). That expands Amazon’s connectivity footprint, enables more enterprise and edge services tied to AWS and partners, and supports long‑term monetization of Project Kuiper. Article Title
• Positive Sentiment: Amazon is discussing an AI content marketplace to let publishers license material to AI developers — a potential new recurring‑revenue channel and a defensive move in AI data licensing disputes. This could boost AWS/Marketplace monetization if executed with publishers. Article Title
• Positive Sentiment: Bank of America and other bulls argue AWS capex will generate attractive returns as AI demand accelerates; that narrative supports a longer‑term upside case despite short‑term pain. Article Title
• Positive Sentiment: Amazon disclosed a >5% stake in Beta Technologies (via its Climate Pledge Fund), which lifted Beta shares — a sign Amazon continues strategic minority investments in climate/transportation startups that could tie into logistics or sustainability efforts. Article Title
• Neutral Sentiment: Amazon One Medical launched a beta “Health Insights” feature to help patients interpret lab results — product expansion in healthcare but limited immediate revenue impact. Article Title
• Neutral Sentiment: Astera Labs granted Amazon a strategic performance‑based warrant investment — another small strategic stake that aligns supply chain/semiconductor partnerships with AWS hardware plans. Article Title
• Neutral Sentiment: Amazon launched “Pay by Bank” in the U.K., expanding payment options for customers — incremental merchant/payment strategy news with modest near‑term revenue impact. Article Title
• Negative Sentiment: Market focus remains on the Feb. 5 Q4 print: slight EPS miss, heavy $200B 2026 capex for AI/data centers and higher depreciation — which spooked investors and led to multiple analyst price‑target trims and near‑term sell‑pressure. That macro reaction is the primary driver of today’s weakness. Article Title
• Negative Sentiment: High insider selling and elevated options activity (many calls) have raised short‑term governance/flow concerns for some investors, adding to volatility. Article Title

Analyst Upgrades and Downgrades

AMZN has been the subject of several analyst reports. CICC Research upped their target price on shares of Amazon.com from $240.00 to $280.00 and gave the company an “outperform” rating in a research note on Wednesday, November 5th. Bank of America dropped their price target on shares of Amazon.com from $303.00 to $286.00 and set a “buy” rating on the stock in a research note on Tuesday, January 27th. Citigroup decreased their price objective on shares of Amazon.com from $320.00 to $265.00 and set a “buy” rating for the company in a research report on Monday. Argus restated a “buy” rating and set a $325.00 target price on shares of Amazon.com in a research note on Friday, February 6th. Finally, Truist Financial dropped their target price on Amazon.com from $290.00 to $280.00 and set a “buy” rating on the stock in a research report on Friday, February 6th. Fifty-five equities research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat, Amazon.com has a consensus rating of “Moderate Buy” and a consensus target price of $288.91.

Amazon.com Stock Performance

Shares of AMZN stock opened at $207.05 on Wednesday. The stock has a market capitalization of $2.22 trillion, a price-to-earnings ratio of 28.88, a PEG ratio of 1.33 and a beta of 1.37. Amazon.com has a one year low of $161.38 and a one year high of $258.60. The company’s 50-day simple moving average is $232.45 and its 200-day simple moving average is $229.46. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same period in the prior year, the firm earned $1.86 earnings per share. The firm’s quarterly revenue was up 13.6% compared to the same quarter last year. Equities analysts anticipate that Amazon.com will post 6.31 earnings per share for the current fiscal year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.