Head to Head Contrast: Harley-Davidson (NYSE:HOG) and Bollinger Innovations (NASDAQ:BINI)

Harley-Davidson (NYSE:HOG) and Bollinger Innovations (NASDAQ:BINI) are both auto/tires/trucks companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, earnings and risk.

Insider and Institutional Ownership

85.1% of Harley-Davidson shares are held by institutional investors. Comparatively, 11.7% of Bollinger Innovations shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by insiders. Comparatively, 3.6% of Bollinger Innovations shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Harley-Davidson and Bollinger Innovations, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harley-Davidson	1	6	1	0	2.00
Bollinger Innovations	0	0	0	0	0.00

Harley-Davidson presently has a consensus price target of $25.86, suggesting a potential upside of 23.25%. Given Harley-Davidson’s stronger consensus rating and higher probable upside, equities analysts plainly believe Harley-Davidson is more favorable than Bollinger Innovations.

Earnings & Valuation

This table compares Harley-Davidson and Bollinger Innovations”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harley-Davidson	$4.66 billion	0.53	$455.36 million	$4.12	5.09
Bollinger Innovations	$9.34 million	0.00	-$457.06 million	N/A	N/A

Harley-Davidson has higher revenue and earnings than Bollinger Innovations.

Profitability

This table compares Harley-Davidson and Bollinger Innovations’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harley-Davidson	11.37%	15.19%	4.28%
Bollinger Innovations	-5,005.77%	N/A	-318.48%

Volatility and Risk

Harley-Davidson has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500. Comparatively, Bollinger Innovations has a beta of -1.18, suggesting that its stock price is 218% less volatile than the S&P 500.

Summary

Harley-Davidson beats Bollinger Innovations on 11 of the 12 factors compared between the two stocks.

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

About Bollinger Innovations

Mullen Automotive, Inc., an electric vehicle company, manufactures, sells, and distributes electric vehicles. Its products include passenger electric vehicles and commercial vehicles; and provides solid-state polymer battery technology. The company is headquartered in Brea, California.