USA Today (NYSE:TDAY) Upgraded at Wall Street Zen

Wall Street Zen upgraded shares of USA Today (NYSE:TDAY) from a sell rating to a hold rating in a report issued on Saturday.

Several other research firms have also commented on TDAY. Weiss Ratings upgraded shares of USA Today from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Thursday, January 8th. Citigroup restated a “neutral” rating on shares of USA Today in a research report on Monday, February 2nd. Two equities research analysts have rated the stock with a Hold rating, According to data from MarketBeat.com, the company currently has an average rating of “Hold” and a consensus price target of $5.10.

USA Today Stock Performance

NYSE TDAY opened at $5.90 on Friday. The company has a debt-to-equity ratio of 4.66, a current ratio of 0.69 and a quick ratio of 0.67. USA Today has a 1-year low of $2.55 and a 1-year high of $6.22. The business has a 50 day simple moving average of $5.14 and a two-hundred day simple moving average of $4.55. The stock has a market capitalization of $867.95 million, a PE ratio of 28.10 and a beta of 1.59.

Institutional Investors Weigh In On USA Today

A number of hedge funds have recently bought and sold shares of the stock. Arizona State Retirement System boosted its stake in shares of USA Today by 6.3% in the 3rd quarter. Arizona State Retirement System now owns 41,165 shares of the company’s stock valued at $170,000 after buying an additional 2,457 shares during the period. Legal & General Group Plc lifted its stake in USA Today by 2.4% in the second quarter. Legal & General Group Plc now owns 137,622 shares of the company’s stock worth $493,000 after acquiring an additional 3,193 shares during the last quarter. State of Wyoming lifted its stake in USA Today by 8.0% in the third quarter. State of Wyoming now owns 48,493 shares of the company’s stock worth $200,000 after acquiring an additional 3,574 shares during the last quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its holdings in USA Today by 4.4% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 84,362 shares of the company’s stock worth $244,000 after acquiring an additional 3,588 shares in the last quarter. Finally, Jones Financial Companies Lllp increased its position in shares of USA Today by 37.6% in the 3rd quarter. Jones Financial Companies Lllp now owns 16,290 shares of the company’s stock valued at $69,000 after purchasing an additional 4,452 shares during the last quarter. Institutional investors and hedge funds own 76.71% of the company’s stock.

USA Today News Roundup

Here are the key news stories impacting USA Today this week:

• Positive Sentiment: USA TODAY’s corporate announcement that Budweiser won the 38th USA TODAY Ad Meter underscores the brand’s influence with major advertisers and strengthens its role as a Super Bowl advertising arbiter — a useful asset for ad sales and sponsorships. Budweiser Wins USA TODAY’s 38th Annual Ad Meter Competition
• Positive Sentiment: USA TODAY published its ranked list of the 54 Super Bowl commercials — high-engagement, evergreen content that drives pageviews and social attention during ad-heavy periods, supporting short-term ad revenue and audience metrics. Best 2026 Super Bowl commercials: All 54 ranked according to USA TODAY Ad Meter
• Neutral Sentiment: USA TODAY’s live Super Bowl Q&A and schedule guides (kickoff times, where to watch) are useful traffic drivers and audience engagement pieces, but their direct monetization impact is incremental and timing-dependent. Super Bowl prediction, pick for who wins Patriots vs Seahawks game today
• Neutral Sentiment: Multiple event-oriented guides and live-updates pieces (Super Bowl schedules, streaming info, and Olympics coverage syndicated across partners like MSN) should increase short-term traffic but have uncertain lift to sustained ad revenue. Winter Olympics today: Live updates, schedule, where to watch
• Negative Sentiment: While event coverage and the Ad Meter boost visibility, USA TODAY Co.’s financials (high debt-to-equity and low liquidity ratios) limit flexibility; any advertiser slowdown or cyclical ad weakness could pressure results despite traffic spikes.

About USA Today

Gannett Co, Inc (NYSE: GCI) is a media and marketing solutions company headquartered in McLean, Virginia. As the largest U.S. newspaper publisher by circulation, Gannett publishes USA Today alongside more than 260 local news brands. The company’s multimedia platforms include daily and weekly newspapers, websites, mobile apps and a network of subscription-based digital products.

In addition to journalism and content production, Gannett offers a suite of digital marketing services designed to help small and medium-sized businesses grow online.