Hershey (HSY) – Investment Analysts’ Recent Ratings Changes

Several brokerages have updated their recommendations and price targets on shares of Hershey (NYSE: HSY) in the last few weeks:

• 2/6/2026 – Hershey was given a new $238.00 price target on by analysts at Morgan Stanley.
• 2/6/2026 – Hershey was given a new $243.00 price target on by analysts at DA Davidson.
• 2/6/2026 – Hershey had its “hold” rating reaffirmed by analysts at TD Cowen.
• 2/6/2026 – Hershey had its “buy” rating reaffirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $267.00 price target on the stock.
• 2/6/2026 – Hershey had its “market perform” rating reaffirmed by analysts at Sanford C. Bernstein. They now have a $250.00 price target on the stock.
• 2/6/2026 – Hershey had its “outperform” rating reaffirmed by analysts at Evercore ISI.
• 2/6/2026 – Hershey had its “outperform” rating reaffirmed by analysts at Evercore Inc.
• 2/6/2026 – Hershey had its price target raised by analysts at Stifel Nicolaus from $195.00 to $230.00. They now have a “hold” rating on the stock.
• 2/6/2026 – Hershey had its “neutral” rating reaffirmed by analysts at UBS Group AG. They now have a $236.00 price target on the stock.
• 2/6/2026 – Hershey had its price target raised by analysts at Barclays PLC from $210.00 to $240.00. They now have an “equal weight” rating on the stock.
• 2/6/2026 – Hershey had its price target raised by analysts at Evercore ISI from $215.00 to $250.00. They now have an “in-line” rating on the stock.
• 2/6/2026 – Hershey had its price target raised by analysts at Wells Fargo & Company from $182.00 to $220.00. They now have an “equal weight” rating on the stock.
• 2/6/2026 – Hershey had its price target raised by analysts at Evercore Inc from $215.00 to $250.00. They now have an “in-line” rating on the stock.
• 2/3/2026 – Hershey had its “sector perform” rating reaffirmed by analysts at Royal Bank Of Canada. They now have a $185.00 price target on the stock.
• 2/2/2026 – Hershey had its price target raised by analysts at Jefferies Financial Group Inc. from $185.00 to $207.00. They now have a “neutral” rating on the stock.
• 2/2/2026 – Hershey had its price target raised by analysts at DA Davidson from $185.00 to $207.00. They now have a “neutral” rating on the stock.
• 1/29/2026 – Hershey had its “hold” rating reaffirmed by analysts at Deutsche Bank Aktiengesellschaft. They now have a $188.00 price target on the stock.
• 1/29/2026 – Hershey was upgraded by analysts at Zacks Research from a “hold” rating to a “strong-buy” rating.
• 1/28/2026 – Hershey had its “overweight” rating reaffirmed by analysts at Morgan Stanley. They now have a $214.00 price target on the stock.
• 1/26/2026 – Hershey had its “outperform” rating reaffirmed by analysts at Sanford C. Bernstein.
• 1/22/2026 – Hershey had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 1/16/2026 – Hershey was given a new $210.00 price target on by analysts at Barclays PLC.
• 1/14/2026 – Hershey had its price target raised by analysts at UBS Group AG from $190.00 to $210.00. They now have a “neutral” rating on the stock.
• 1/6/2026 – Hershey was given a new $213.00 price target on by analysts at Piper Sandler. They now have an “overweight” rating on the stock.
• 1/5/2026 – Hershey was given a new $182.00 price target on by analysts at Wells Fargo & Company. They now have an “equal weight” rating on the stock.
• 1/5/2026 – Hershey was upgraded by analysts at Wells Fargo & Company from an “underweight” rating to an “equal weight” rating. They now have a $182.00 price target on the stock, up previously from $157.00.
• 12/19/2025 – Hershey had its price target raised by analysts at Piper Sandler from $180.00 to $193.00. They now have a “neutral” rating on the stock.
• 12/19/2025 – Hershey had its price target raised by analysts at Bank of America Corporation from $200.00 to $210.00. They now have a “neutral” rating on the stock.
• 12/15/2025 – Hershey was upgraded by analysts at Morgan Stanley from an “equal weight” rating to an “overweight” rating. They now have a $211.00 price target on the stock, up previously from $195.00.

Hershey Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Monday, March 16th. Investors of record on Tuesday, February 17th will be issued a dividend of $1.452 per share. This represents a $5.81 dividend on an annualized basis and a yield of 2.5%. This is an increase from Hershey’s previous quarterly dividend of $1.37. The ex-dividend date is Tuesday, February 17th. Hershey’s dividend payout ratio is 126.27%.

Insider Buying and Selling

In other Hershey news, CFO Steven E. Voskuil sold 1,500 shares of Hershey stock in a transaction dated Tuesday, January 20th. The shares were sold at an average price of $198.67, for a total value of $298,005.00. Following the sale, the chief financial officer owned 52,319 shares of the company’s stock, valued at approximately $10,394,215.73. The trade was a 2.79% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Stacy Taffet acquired 200 shares of Hershey stock in a transaction on Friday, November 21st. The shares were purchased at an average cost of $186.19 per share, with a total value of $37,238.00. Following the completion of the acquisition, the insider owned 9,371 shares of the company’s stock, valued at $1,744,786.49. This trade represents a 2.18% increase in their position. The SEC filing for this purchase provides additional information. Over the last 90 days, insiders sold 6,000 shares of company stock worth $1,119,450. Insiders own 0.28% of the company’s stock.

The Hershey Company (NYSE: HSY) is a leading North American chocolatier and snack manufacturer headquartered in Hershey, Pennsylvania. The company develops, produces and markets a wide range of confectionery and snack products for retail, foodservice and international customers. Hershey’s business spans manufacturing, branded product marketing, packaging and distribution across grocery, convenience, mass merchant and e-commerce channels.

Hershey’s product portfolio centers on chocolate and sugar confectionery, including core brands such as Hershey’s, Reese’s, Hershey’s Kisses and Twizzlers, alongside non-chocolate snacks and confectionery brands.