Hasbro (NASDAQ:HAS) Sets New 12-Month High on Earnings Beat

Hasbro, Inc. (NASDAQ:HAS)’s stock price reached a new 52-week high during mid-day trading on Tuesday following a better than expected earnings announcement. The stock traded as high as $104.96 and last traded at $104.6770, with a volume of 1678199 shares traded. The stock had previously closed at $96.76.

The company reported $1.51 earnings per share for the quarter, topping the consensus estimate of $0.97 by $0.54. The company had revenue of $1.45 billion for the quarter, compared to analysts’ expectations of $1.26 billion. Hasbro had a positive return on equity of 82.17% and a negative net margin of 12.81%.The business’s quarterly revenue was up 31.3% compared to the same quarter last year. During the same period in the previous year, the business posted $0.46 earnings per share.

Trending Headlines about Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Quarterly beat — Hasbro reported Q4 EPS of $1.51 and revenue of $1.45B, topping consensus and showing +31% revenue growth year-over-year; the stronger-than-expected results and improved profitability helped lift sentiment. Hasbro Reports Fourth Quarter and Full Year 2025 Financial Results
• Positive Sentiment: Wizards of the Coast strength — Management credited Wizards (Magic/Dungeons & Dragons) with driving a big profit lift; analysts flagged the division’s outperformance and the company set upbeat FY26 targets for parts of the business, supporting upside expectations. Hasbro’s profit triples on Wizards’ success; sets upbeat FY26 guidance
• Positive Sentiment: Major licensing win — Hasbro signed a multi-year global toy and games partnership with Warner Bros. Discovery to be the primary toy licensee for the Harry Potter universe (starting with the HBO series timeline), a long-term franchise opportunity that can expand product sales and licensing revenue. Hasbro and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Partnership
• Neutral Sentiment: Brand extension by third parties — Basic Fun! plans a Dungeons & Dragons Questers toy line for Gen Alpha, expanding the D&D presence at retail but indicating third-party license activity in the ecosystem (implications for Hasbro revenue mix are unclear). Basic Fun! Embarks on New Adventure with the DUNGEONS & DRAGONS Questers Toy Line
• Negative Sentiment: Top-line caution — Hasbro warned that full-year revenue forecasts come in below some Street estimates as consumers trim non-essential spending; management cited economic uncertainty and softer toy demand, which could cap upside despite the quarter’s beat. Hasbro forecasts annual revenue below estimates amid economic uncertainty

Wall Street Analysts Forecast Growth

Several research analysts recently issued reports on HAS shares. Wolfe Research raised their target price on Hasbro from $89.00 to $90.00 in a research report on Wednesday, October 29th. The Goldman Sachs Group decreased their price target on Hasbro from $90.00 to $88.00 and set a “buy” rating for the company in a research note on Friday, January 9th. Morgan Stanley lifted their price objective on Hasbro from $94.00 to $103.00 and gave the stock an “overweight” rating in a research note on Monday, February 2nd. Citigroup upped their target price on Hasbro from $91.00 to $97.00 and gave the company a “buy” rating in a report on Friday, October 24th. Finally, UBS Group raised their price target on shares of Hasbro from $89.00 to $99.00 and gave the stock a “buy” rating in a report on Wednesday, January 7th. Nine analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $96.18.

Institutional Trading of Hasbro

Several hedge funds have recently modified their holdings of HAS. CYBER HORNET ETFs LLC bought a new position in Hasbro during the second quarter worth $25,000. MUFG Securities EMEA plc acquired a new position in Hasbro during the 2nd quarter worth approximately $28,000. First Horizon Corp bought a new position in Hasbro in the third quarter worth approximately $29,000. Foster Dykema Cabot & Partners LLC acquired a new stake in Hasbro in the third quarter valued at approximately $34,000. Finally, Pittenger & Anderson Inc. bought a new stake in shares of Hasbro during the second quarter valued at approximately $35,000. Institutional investors own 91.83% of the company’s stock.

Hasbro Price Performance

The business has a 50-day moving average price of $85.77 and a two-hundred day moving average price of $80.38. The company has a quick ratio of 1.42, a current ratio of 1.70 and a debt-to-equity ratio of 7.65. The company has a market capitalization of $14.57 billion, a price-to-earnings ratio of -26.12, a price-to-earnings-growth ratio of 1.68 and a beta of 0.56.

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.