ServiceNow (NYSE:NOW) Stock Price Up 3.2% – Time to Buy?

ServiceNow, Inc. (NYSE:NOW) shot up 3.2% during trading on Monday . The stock traded as high as $104.25 and last traded at $104.01. Approximately 23,024,713 shares traded hands during mid-day trading, an increase of 19% from the average session volume of 19,424,842 shares. The stock had previously closed at $100.74.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Company-initiated buyback and ASR signal management confidence — ServiceNow announced a large repurchase program (new $5B authorization plus remaining capacity) and will execute a $2B accelerated share repurchase to buy stock quickly, which supports the share count and near-term demand. 3 Massive Buybacks That Map the Market’s Mood in 2026
• Positive Sentiment: Solid quarterly fundamentals despite the selloff — ServiceNow beat Q4 estimates on revenue and EPS, reported ~20% revenue growth and highlighted growing AI-related bookings, reinforcing its enterprise workflow foothold. That underpins the buy-the-dip narrative for many investors. ServiceNow Stock (NOW) Opinions on Earnings Selloff and AI Prospects
• Positive Sentiment: Brokerage and analyst support is resurfacing — some firms (e.g., Wedbush, Needham, BTIG and others) are pushing buy/overweight views, arguing the sector selloff has overshot fundamentals and creating contrarian opportunities. Stockbroker bullish on Salesforce and ServiceNow with “software Armageddon” trade said to be overdone
• Neutral Sentiment: Analyst commentary frames the “SaaS apocalypse” as both risk and catalyst — some write-ups argue AI disruption could compress SaaS economics but also see ServiceNow as a potential AI workflow beneficiary, leaving the medium-term thesis mixed. How the ‘SaaS Apocalypse’ Can Catalyze ServiceNow Stock (NOW)
• Negative Sentiment: Sector-wide AI automation fears continue to drive outsized selling — launches of new AI automation tools have amplified worries that incumbents’ growth/renewal dynamics could be disrupted, pushing software peers and NOW sharply lower. Salesforce and ServiceNow Fall as AI Automation Fears Hit Software Sector
• Negative Sentiment: Heavy insider selling has raised caution among some investors — disclosure data shows numerous insider sales in recent months, which can weigh on sentiment even if driven by routine exercises. ServiceNow Stock (NOW) Opinions on Earnings Selloff and AI Prospects

Wall Street Analysts Forecast Growth

A number of equities analysts recently issued reports on the stock. Wells Fargo & Company set a $225.00 price target on shares of ServiceNow and gave the stock an “overweight” rating in a research note on Thursday, January 8th. Truist Financial set a $175.00 target price on ServiceNow in a research report on Thursday. Oppenheimer restated an “outperform” rating and set a $175.00 price target (down from $200.00) on shares of ServiceNow in a research report on Wednesday, January 21st. Zacks Research cut ServiceNow from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 11th. Finally, Macquarie Infrastructure lowered their price objective on ServiceNow from $172.00 to $140.00 and set a “neutral” rating for the company in a research report on Thursday, January 29th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have assigned a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $193.01.

ServiceNow Stock Performance

The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm has a market capitalization of $108.79 billion, a P/E ratio of 62.36, a price-to-earnings-growth ratio of 1.71 and a beta of 0.98. The business’s 50 day simple moving average is $144.39 and its two-hundred day simple moving average is $167.63.

ServiceNow (NYSE:NOW) last posted its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. During the same quarter in the previous year, the business earned $0.73 earnings per share. The company’s revenue was up 20.7% on a year-over-year basis. Sell-side analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

Insider Buying and Selling

In related news, insider Paul Fipps sold 1,525 shares of the stock in a transaction that occurred on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total value of $249,352.75. Following the completion of the sale, the insider directly owned 2,705 shares of the company’s stock, valued at approximately $442,294.55. This represents a 36.05% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CFO Gina Mastantuono sold 2,085 shares of the firm’s stock in a transaction on Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $336,936.00. Following the sale, the chief financial officer owned 63,215 shares in the company, valued at $10,215,544. The trade was a 3.19% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 15,310 shares of company stock valued at $2,533,585 in the last 90 days. 0.34% of the stock is owned by insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in NOW. Kilter Group LLC bought a new stake in ServiceNow in the 2nd quarter worth approximately $25,000. IAG Wealth Partners LLC grew its holdings in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares in the last quarter. Noble Wealth Management PBC grew its holdings in shares of ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 128 shares in the last quarter. Millstone Evans Group LLC increased its position in ServiceNow by 400.0% in the fourth quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 132 shares during the last quarter. Finally, CBIZ Investment Advisory Services LLC raised its stake in ServiceNow by 540.0% during the fourth quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 135 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.