Brokerages Set Booking Holdings Inc. (NASDAQ:BKNG) PT at $6,195.63

Shares of Booking Holdings Inc. (NASDAQ:BKNG) have been assigned an average rating of “Moderate Buy” from the thirty-seven research firms that are covering the firm, Marketbeat Ratings reports. Ten analysts have rated the stock with a hold rating and twenty-seven have assigned a buy rating to the company. The average 12 month price target among brokers that have issued a report on the stock in the last year is $6,180.00.

A number of research firms have commented on BKNG. Rothschild & Co Redburn boosted their price target on shares of Booking from $6,250.00 to $6,400.00 and gave the company a “buy” rating in a research report on Thursday, October 30th. Mizuho raised Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 target price on the stock in a report on Wednesday, February 4th. BTIG Research restated a “buy” rating and set a $6,250.00 price target on shares of Booking in a research report on Tuesday, December 23rd. B. Riley Financial lifted their price objective on Booking from $6,700.00 to $6,800.00 and gave the company a “buy” rating in a research report on Wednesday, October 29th. Finally, Sanford C. Bernstein reduced their price objective on Booking from $5,433.00 to $5,407.00 and set a “market perform” rating on the stock in a research note on Tuesday, January 6th.

Insiders Place Their Bets

In other Booking news, Director Robert J. Mylod, Jr. sold 40 shares of the firm’s stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total value of $204,214.40. Following the completion of the sale, the director owned 840 shares in the company, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, CEO Glenn D. Fogel sold 953 shares of the business’s stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the completion of the transaction, the chief executive officer directly owned 19,615 shares of the company’s stock, valued at approximately $101,631,984.10. This represents a 4.63% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 3,124 shares of company stock valued at $16,194,538 in the last 90 days. 0.16% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Hedge funds have recently bought and sold shares of the company. Norges Bank bought a new position in Booking in the second quarter valued at about $2,210,917,000. Laurel Wealth Advisors LLC lifted its position in Booking by 578,824.0% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock valued at $1,675,765,000 after purchasing an additional 289,412 shares during the period. HF Advisory Group LLC lifted its position in Booking by 28,353.8% during the 4th quarter. HF Advisory Group LLC now owns 204,298 shares of the business services provider’s stock valued at $1,094,083,000 after purchasing an additional 203,580 shares during the period. Vestor Capital LLC boosted its stake in shares of Booking by 658,925.0% in the 2nd quarter. Vestor Capital LLC now owns 105,444 shares of the business services provider’s stock valued at $610,441,000 after purchasing an additional 105,428 shares during the last quarter. Finally, Symphony Financial Ltd. Co. acquired a new stake in shares of Booking during the 2nd quarter worth approximately $536,675,000. 92.42% of the stock is currently owned by institutional investors.

Booking Stock Performance

Shares of NASDAQ:BKNG opened at $4,457.17 on Friday. The company’s fifty day moving average is $5,202.79 and its 200-day moving average is $5,275.99. Booking has a 52 week low of $4,096.23 and a 52 week high of $5,839.41. The company has a market capitalization of $143.65 billion, a PE ratio of 28.97, a P/E/G ratio of 0.96 and a beta of 1.21.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Zacks argues BKNG is technically oversold after an ~18.4% pullback over four weeks and highlights upward revisions to earnings estimates, framing a potential near‑term reversal and buy‑the‑dip opportunity. Zacks Buy-the-Dip
• Positive Sentiment: Brokerage consensus remains constructive — coverage shows a “Moderate Buy” consensus, which supports investor conviction that upside exists versus recent weakness. Consensus Moderate Buy
• Positive Sentiment: Independent writeups laying out a bull case for BKNG (coverage on Yahoo/others) add to the narrative that the pullback may be a buying opportunity for longer‑term investors. Yahoo Bull Case
• Neutral Sentiment: Wedbush cut its price target from $6,000 to $5,500 but retained an “outperform” rating — still implies material upside from current levels, though the cut signals more conservative near‑term expectations. Wedbush PT Cut
• Neutral Sentiment: A short‑interest update appears inconsistent/erroneous (reports of a “significant increase” but showing zero shares/NaN). Given the data issues, it’s unlikely to be an immediate trading driver until clarified.
• Negative Sentiment: MarketWatch flagged that BKNG underperformed peers on Thursday, which underscores sector/stock‑specific weakness that can pressure the share price if it continues. MarketWatch Underperformance
• Negative Sentiment: Citizens issued a downgrade on BKNG, adding downside sentiment from at least one retail/institutional watcher and increasing short‑term selling pressure risk. Citizens Downgrade

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.