Snap Inc. (NYSE:SNAP) Receives $9.83 Average Target Price from Analysts

Shares of Snap Inc. (NYSE:SNAP) have been assigned an average rating of “Hold” from the thirty-two analysts that are presently covering the company, Marketbeat reports. Three equities research analysts have rated the stock with a sell rating, twenty-three have assigned a hold rating, five have given a buy rating and one has given a strong buy rating to the company. The average twelve-month price target among analysts that have covered the stock in the last year is $8.6630.

A number of brokerages recently issued reports on SNAP. Cantor Fitzgerald reduced their target price on Snap from $9.00 to $7.00 and set a “neutral” rating for the company in a research note on Thursday. Bank of America upgraded Snap from a “neutral” rating to a “buy” rating and set a $10.00 price objective for the company in a research note on Thursday. B. Riley Securities upgraded Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price on the stock in a research report on Thursday. Guggenheim reiterated a “neutral” rating and issued a $6.50 price target on shares of Snap in a report on Thursday. Finally, Citizens Jmp reissued a “market perform” rating on shares of Snap in a research report on Thursday.

Trending Headlines about Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

Snap Stock Performance

SNAP opened at $5.24 on Thursday. The company has a market cap of $9.01 billion, a P/E ratio of -19.41 and a beta of 0.83. The company has a quick ratio of 3.67, a current ratio of 3.67 and a debt-to-equity ratio of 1.57. The firm’s 50-day moving average price is $7.58 and its 200-day moving average price is $7.82. Snap has a 52-week low of $5.10 and a 52-week high of $11.26.

Snap (NYSE:SNAP) last released its earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share for the quarter, missing the consensus estimate of $0.15 by ($0.12). Snap had a negative return on equity of 20.91% and a negative net margin of 7.76%.The company had revenue of $1.72 billion for the quarter, compared to analysts’ expectations of $1.70 billion. During the same period in the prior year, the firm posted $0.01 EPS. The firm’s revenue for the quarter was up 10.2% on a year-over-year basis. As a group, equities analysts anticipate that Snap will post -0.3 EPS for the current fiscal year.

Insider Buying and Selling at Snap

In related news, General Counsel Michael J. O’sullivan sold 70,882 shares of the firm’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $8.34, for a total transaction of $591,155.88. Following the sale, the general counsel directly owned 1,854,982 shares of the company’s stock, valued at $15,470,549.88. This trade represents a 3.68% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Ajit Mohan sold 20,848 shares of Snap stock in a transaction that occurred on Friday, January 16th. The shares were sold at an average price of $7.62, for a total value of $158,861.76. Following the transaction, the insider owned 5,277,816 shares of the company’s stock, valued at approximately $40,216,957.92. This represents a 0.39% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 393,341 shares of company stock valued at $3,169,210 in the last three months. Company insiders own 22.68% of the company’s stock.

Institutional Investors Weigh In On Snap

A number of hedge funds and other institutional investors have recently made changes to their positions in SNAP. Sumitomo Mitsui Trust Group Inc. grew its holdings in Snap by 31.7% in the 2nd quarter. Sumitomo Mitsui Trust Group Inc. now owns 4,208,697 shares of the company’s stock valued at $36,574,000 after buying an additional 1,013,757 shares in the last quarter. Nikko Asset Management Americas Inc. raised its holdings in shares of Snap by 94.1% during the 2nd quarter. Nikko Asset Management Americas Inc. now owns 2,107,288 shares of the company’s stock worth $18,312,000 after acquiring an additional 1,021,677 shares during the period. Y Intercept Hong Kong Ltd acquired a new position in shares of Snap during the 2nd quarter valued at about $2,723,000. Arkadios Wealth Advisors acquired a new position in shares of Snap during the 2nd quarter valued at about $1,256,000. Finally, CWM LLC grew its holdings in shares of Snap by 50.5% in the third quarter. CWM LLC now owns 387,935 shares of the company’s stock valued at $2,991,000 after purchasing an additional 130,172 shares during the period. Institutional investors and hedge funds own 47.52% of the company’s stock.

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.