Brokerages Set Roku, Inc. (NASDAQ:ROKU) Target Price at $118.79

Shares of Roku, Inc. (NASDAQ:ROKU) have earned a consensus rating of “Moderate Buy” from the twenty-nine research firms that are currently covering the company, MarketBeat.com reports. One investment analyst has rated the stock with a sell rating, five have given a hold rating and twenty-three have issued a buy rating on the company. The average 12-month price target among analysts that have covered the stock in the last year is $118.72.

ROKU has been the subject of several research analyst reports. Wedbush boosted their price target on Roku from $115.00 to $130.00 and gave the company an “outperform” rating in a research note on Thursday, December 11th. Wells Fargo & Company reaffirmed an “overweight” rating on shares of Roku in a research report on Monday, January 5th. Arete Research set a $132.00 price target on shares of Roku and gave the stock a “buy” rating in a research note on Monday, January 5th. Piper Sandler upgraded shares of Roku from a “neutral” rating to an “overweight” rating and increased their price objective for the company from $88.00 to $135.00 in a research note on Monday, November 3rd. Finally, Citizens Jmp reiterated a “market outperform” rating and set a $145.00 target price on shares of Roku in a research report on Tuesday, December 2nd.

Key Stories Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Wedbush reiterates bullish view and $130 price target ahead of Roku’s Q4 report, highlighting “profitable growth drivers” and keeping Roku on its Best Ideas List — supports upside expectations into earnings. Roku set to report Q4 results amid expanding platform revenue
• Positive Sentiment: Roku has quietly added free channels and rolled out a major free upgrade to users, expanding content/engagement without incremental content spend — this can raise viewing hours and ad inventory if engagement follows. Roku quietly rolls out major free upgrade for its users
• Positive Sentiment: Heavy device promotions ahead of the Super Bowl (steep discounts on Streaming Stick and Roku TVs) should drive short-term hardware sales and new activations, increasing addressable ad impressions even if hardware ASPs decline. Roku Streaming Stick 2025 Falls 47% Ahead of the Super Bowl
• Neutral Sentiment: Roku is testing a home-screen refresh and rolling UX updates — product improvements can help engagement but impact on near-term revenue is uncertain until adoption metrics are reported. Your Roku home screen could look very different soon
• Negative Sentiment: Director Neil D. Hunt sold 2,000 shares (~20% reduction in his holdings) in an early-February filing; insider sales can weigh on sentiment even if they are for diversification. Insider Selling: Roku Director Sells 2,000 Shares
• Negative Sentiment: Competitive feature gap: a new Amazon Fire TV feature is being reported as ahead of Roku on some functionality, highlighting execution/feature risk vs. a deep-pocketed competitor. This powerful feature finally puts Amazon’s Fire TV Sticks ahead of Roku

Roku Stock Performance

ROKU stock opened at $85.85 on Tuesday. The firm has a 50 day simple moving average of $104.79 and a 200 day simple moving average of $99.02. The stock has a market cap of $12.68 billion, a P/E ratio of -429.23 and a beta of 1.99. Roku has a 52 week low of $52.43 and a 52 week high of $116.66.

Insider Activity

In other Roku news, CEO Anthony J. Wood sold 75,000 shares of the company’s stock in a transaction on Monday, January 12th. The stock was sold at an average price of $109.61, for a total transaction of $8,220,750.00. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, Director Neil D. Hunt sold 2,000 shares of the business’s stock in a transaction on Monday, February 2nd. The stock was sold at an average price of $96.48, for a total value of $192,960.00. Following the sale, the director owned 7,782 shares of the company’s stock, valued at approximately $750,807.36. The trade was a 20.45% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 234,790 shares of company stock worth $24,878,259. 13.98% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of ROKU. Blue Trust Inc. boosted its position in Roku by 680.0% during the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after acquiring an additional 204 shares during the last quarter. Aventura Private Wealth LLC bought a new stake in shares of Roku in the fourth quarter worth $26,000. WPG Advisers LLC acquired a new position in Roku during the fourth quarter worth $31,000. Westfuller Advisors LLC acquired a new position in Roku during the third quarter worth $30,000. Finally, Root Financial Partners LLC bought a new position in Roku in the third quarter valued at $33,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.