Susquehanna Issues Pessimistic Forecast for Snap (NYSE:SNAP) Stock Price

Snap (NYSE:SNAP) had its price objective reduced by Susquehanna from $9.00 to $6.50 in a report issued on Thursday,Benzinga reports. The brokerage currently has a “neutral” rating on the stock. Susquehanna’s price target indicates a potential upside of 24.05% from the stock’s previous close.

A number of other research firms have also commented on SNAP. UBS Group dropped their price target on Snap from $10.00 to $9.00 and set a “neutral” rating on the stock in a research report on Tuesday, January 20th. The Goldman Sachs Group lowered their target price on Snap from $9.50 to $8.50 and set a “neutral” rating for the company in a research note on Tuesday, January 13th. B. Riley Financial upgraded shares of Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price on the stock in a report on Thursday. Stifel Nicolaus set a $7.00 price target on shares of Snap in a research note on Thursday, November 6th. Finally, BNP Paribas Exane started coverage on shares of Snap in a research report on Wednesday, January 14th. They set a “strong sell” rating for the company. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, twenty-three have issued a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Hold” and a consensus target price of $8.66.

Snap Trading Up 2.3%

SNAP opened at $5.24 on Thursday. The firm’s fifty day moving average is $7.58 and its two-hundred day moving average is $7.84. The company has a debt-to-equity ratio of 1.57, a quick ratio of 3.67 and a current ratio of 3.67. The firm has a market cap of $9.01 billion, a PE ratio of -19.41 and a beta of 0.83. Snap has a twelve month low of $5.10 and a twelve month high of $11.26.

Snap (NYSE:SNAP) last announced its quarterly earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.15 by ($0.12). The firm had revenue of $1.72 billion during the quarter, compared to analyst estimates of $1.70 billion. Snap had a negative net margin of 7.76% and a negative return on equity of 20.91%. Snap’s quarterly revenue was up 10.2% on a year-over-year basis. During the same period last year, the firm earned $0.01 EPS. Equities research analysts anticipate that Snap will post -0.3 EPS for the current year.

Insider Buying and Selling at Snap

In other news, CAO Rebecca Morrow sold 12,699 shares of the stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $8.34, for a total transaction of $105,909.66. Following the completion of the transaction, the chief accounting officer directly owned 466,603 shares in the company, valued at $3,891,469.02. This represents a 2.65% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. Also, insider Ajit Mohan sold 109,372 shares of the firm’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $912,162.48. Following the completion of the transaction, the insider owned 5,326,801 shares of the company’s stock, valued at $44,425,520.34. The trade was a 2.01% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 393,341 shares of company stock worth $3,169,210. Company insiders own 22.68% of the company’s stock.

Institutional Inflows and Outflows

Several large investors have recently bought and sold shares of the stock. Empowered Funds LLC grew its stake in Snap by 13.3% in the first quarter. Empowered Funds LLC now owns 40,393 shares of the company’s stock valued at $352,000 after purchasing an additional 4,754 shares in the last quarter. KLP Kapitalforvaltning AS boosted its holdings in shares of Snap by 1.5% in the 2nd quarter. KLP Kapitalforvaltning AS now owns 471,300 shares of the company’s stock valued at $4,096,000 after buying an additional 6,900 shares during the last quarter. Coordinated Financial Services Inc. acquired a new stake in shares of Snap in the 2nd quarter valued at approximately $109,000. Blue Trust Inc. grew its stake in shares of Snap by 61.5% in the second quarter. Blue Trust Inc. now owns 6,633 shares of the company’s stock valued at $58,000 after buying an additional 2,525 shares in the last quarter. Finally, Zullo Investment Group Inc. increased its holdings in Snap by 12.8% during the second quarter. Zullo Investment Group Inc. now owns 12,040 shares of the company’s stock worth $105,000 after buying an additional 1,365 shares during the last quarter. 47.52% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.