Amazon.com (NASDAQ:AMZN) Given New $290.00 Price Target at Maxim Group

Amazon.com (NASDAQ:AMZN) had its target price increased by Maxim Group from $280.00 to $290.00 in a research report report published on Friday morning,MarketScreener reports. The brokerage currently has a buy rating on the e-commerce giant’s stock.

A number of other research firms have also commented on AMZN. BNP Paribas Exane assumed coverage on Amazon.com in a research report on Monday, November 24th. They set an “outperform” rating on the stock. DA Davidson reissued a “neutral” rating and set a $175.00 target price (down from $300.00) on shares of Amazon.com in a research note on Friday. Rosenblatt Securities cut their price target on shares of Amazon.com from $305.00 to $296.00 and set a “buy” rating on the stock in a research note on Friday. JMP Securities set a $300.00 price target on shares of Amazon.com in a report on Friday, October 31st. Finally, BMO Capital Markets restated an “outperform” rating and set a $310.00 price objective (up from $304.00) on shares of Amazon.com in a report on Tuesday. Fifty-five analysts have rated the stock with a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $290.28.

Amazon.com Trading Down 5.6%

Shares of NASDAQ AMZN opened at $210.27 on Friday. Amazon.com has a twelve month low of $161.38 and a twelve month high of $258.60. The stock has a market cap of $2.25 trillion, a price-to-earnings ratio of 29.33, a P/E/G ratio of 1.39 and a beta of 1.37. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The company’s fifty day moving average is $233.50 and its 200-day moving average is $229.78.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a return on equity of 23.09% and a net margin of 10.83%.The business’s quarterly revenue was up 13.6% compared to the same quarter last year. During the same period in the previous year, the business posted $1.86 EPS. Equities research analysts predict that Amazon.com will post 6.31 EPS for the current year.

Insider Buying and Selling

In related news, CEO Douglas J. Herrington sold 4,784 shares of Amazon.com stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $232.71, for a total value of $1,113,284.64. Following the sale, the chief executive officer owned 498,182 shares of the company’s stock, valued at approximately $115,931,933.22. The trade was a 0.95% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.90, for a total value of $3,853,879.20. Following the sale, the chief executive officer owned 6,273 shares in the company, valued at $1,360,613.70. The trade was a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 47,061 shares of company stock worth $10,351,262 over the last three months. Company insiders own 9.70% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

Hedge funds and other institutional investors have recently made changes to their positions in the company. Brighton Jones LLC boosted its stake in shares of Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after acquiring an additional 397,007 shares during the period. Revolve Wealth Partners LLC raised its stake in Amazon.com by 4.1% in the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after acquiring an additional 986 shares during the period. Bank Pictet & Cie Europe AG lifted its holdings in Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE boosted its position in Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after purchasing an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC acquired a new position in shares of Amazon.com in the fourth quarter valued at $2,153,000. 72.20% of the stock is owned by institutional investors.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.