Investors Buy High Volume of Call Options on Under Armour (NYSE:UAA)

Under Armour, Inc. (NYSE:UAA) was the recipient of some unusual options trading on Friday. Investors purchased 20,228 call options on the stock. This is an increase of 209% compared to the average daily volume of 6,541 call options.

Under Armour Price Performance

Under Armour stock traded up $1.01 during midday trading on Friday, reaching $7.29. 12,293,057 shares of the stock were exchanged, compared to its average volume of 13,033,813. Under Armour has a 52 week low of $4.13 and a 52 week high of $7.60. The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. The firm has a market cap of $3.12 billion, a PE ratio of -34.76, a PEG ratio of 6.73 and a beta of 1.83. The company’s fifty day moving average is $5.26 and its 200-day moving average is $5.19.

Under Armour (NYSE:UAA) last issued its quarterly earnings data on Friday, February 6th. The company reported $0.09 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of ($0.02) by $0.11. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.The company had revenue of $1.33 billion for the quarter, compared to the consensus estimate of $1.31 billion. During the same quarter last year, the business posted $0.08 earnings per share. The firm’s revenue was down 5.2% compared to the same quarter last year. Under Armour has set its FY 2026 guidance at 0.100-0.110 EPS. On average, sell-side analysts forecast that Under Armour will post 0.3 EPS for the current year.

Trending Headlines about Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Q3 earnings beat — Under Armour reported $0.09 EPS versus a Zacks consensus loss of ($0.02), driven by tighter cost controls and restructuring that helped offset weaker demand. Under Armour (UAA) Q3 Earnings and Revenues Top Estimates
• Positive Sentiment: Raised FY2026 EPS guidance — Management now targets $0.10–$0.11 EPS for FY2026, above Street estimates (~$0.05), signaling confidence in margin recovery and cost initiatives. UNDER ARMOUR REPORTS THIRD QUARTER FISCAL 2026 RESULTS; UPDATES FISCAL 2026 OUTLOOK
• Positive Sentiment: Revenue slightly ahead of estimates and smaller-than-expected sales decline — Q3 revenue of ~$1.33B modestly topped estimates and fell less than feared (-5.2% YoY), helped by a simplified assortment and steadier holiday demand. Under Armour posts smaller drop in quarterly sales on steady holiday demand
• Neutral Sentiment: Company press release and GAAP results available — Full Q3 release provides the detailed financials and guidance context for modeling; useful for building projections but not new directional news. UNDER ARMOUR REPORTS THIRD QUARTER FISCAL 2026 RESULTS; UPDATES FISCAL 2026 OUTLOOK
• Neutral Sentiment: Valuation and next-quarter expectations pieces — Recent write-ups assess whether recent share momentum already prices in improvement; useful for timing but not immediate catalysts. Assessing Under Armour (UAA) Valuation After Recent Share Price Momentum
• Negative Sentiment: Tariff pressures and uneven demand remain — Management warned tariffs and weak North America/Asia-Pacific demand persist, which could limit revenue recovery despite margin progress. Under Armour Lifts Outlook Despite Tariff Pressures
• Negative Sentiment: Analyst price target pressure — Telsey reaffirmed a “market perform” rating and $5 PT (well below current levels), a potential drag on sentiment until fundamentals visibly improve. Benzinga
• Negative Sentiment: Sales still down YoY and margins not fully healed — Revenue fell ~5.2% year-over-year and net margin remained negative, underscoring recovery is still in progress. Under Armour (UAA) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates

Analyst Upgrades and Downgrades

Several research firms recently commented on UAA. Citigroup reiterated a “neutral” rating and issued a $6.20 price objective (up previously from $5.00) on shares of Under Armour in a research note on Friday, January 23rd. Zacks Research upgraded Under Armour from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, January 6th. William Blair upgraded shares of Under Armour to a “hold” rating in a research report on Thursday, November 6th. Guggenheim upgraded shares of Under Armour to a “strong-buy” rating in a research note on Wednesday, December 10th. Finally, Weiss Ratings restated a “sell (d-)” rating on shares of Under Armour in a research note on Monday, December 29th. Two research analysts have rated the stock with a Strong Buy rating, three have assigned a Buy rating, fifteen have assigned a Hold rating and three have assigned a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Hold” and an average price target of $6.44.

Insiders Place Their Bets

In related news, major shareholder V Prem Et Al Watsa acquired 13,182,469 shares of the stock in a transaction on Tuesday, December 30th. The shares were acquired at an average price of $5.12 per share, with a total value of $67,494,241.28. Following the completion of the transaction, the insider owned 41,958,923 shares in the company, valued at approximately $214,829,685.76. The trade was a 45.81% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is accessible through this link. Insiders have bought a total of 42,448,155 shares of company stock worth $219,067,338 in the last three months. 15.60% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On Under Armour

Institutional investors and hedge funds have recently bought and sold shares of the stock. Laurel Wealth Advisors LLC lifted its position in Under Armour by 583.0% during the second quarter. Laurel Wealth Advisors LLC now owns 4,098 shares of the company’s stock valued at $28,000 after purchasing an additional 3,498 shares during the last quarter. Uhlmann Price Securities LLC purchased a new stake in shares of Under Armour during the 3rd quarter valued at $46,000. State of Wyoming bought a new stake in shares of Under Armour during the 2nd quarter worth $44,000. Neo Ivy Capital Management purchased a new position in Under Armour in the second quarter worth $44,000. Finally, LRI Investments LLC purchased a new stake in Under Armour during the third quarter valued at about $50,000. 34.58% of the stock is owned by hedge funds and other institutional investors.

About Under Armour

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.