Financial & Tax Architects LLC Grows Position in Procter & Gamble Company (The) $PG

Financial & Tax Architects LLC lifted its holdings in Procter & Gamble Company (The) (NYSE:PG) by 13.0% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 45,533 shares of the company’s stock after buying an additional 5,250 shares during the period. Financial & Tax Architects LLC’s holdings in Procter & Gamble were worth $6,996,000 as of its most recent filing with the Securities and Exchange Commission.

Several other large investors also recently bought and sold shares of the business. Brighton Jones LLC grew its holdings in Procter & Gamble by 51.5% in the 4th quarter. Brighton Jones LLC now owns 40,068 shares of the company’s stock valued at $6,717,000 after buying an additional 13,617 shares in the last quarter. Taylor Financial Group Inc. grew its stake in shares of Procter & Gamble by 10.6% in the 1st quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company’s stock valued at $493,000 after buying an additional 277 shares during the period. Sivia Capital Partners LLC increased its holdings in shares of Procter & Gamble by 19.8% during the 2nd quarter. Sivia Capital Partners LLC now owns 6,144 shares of the company’s stock worth $979,000 after buying an additional 1,016 shares during the last quarter. Auxano Advisors LLC raised its position in shares of Procter & Gamble by 10.8% during the 2nd quarter. Auxano Advisors LLC now owns 7,315 shares of the company’s stock valued at $1,165,000 after buying an additional 714 shares during the period. Finally, Sendero Wealth Management LLC lifted its holdings in Procter & Gamble by 0.6% in the second quarter. Sendero Wealth Management LLC now owns 15,517 shares of the company’s stock valued at $2,472,000 after acquiring an additional 94 shares during the last quarter. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Procter & Gamble Trading Up 1.2%

NYSE PG opened at $158.70 on Friday. Procter & Gamble Company has a 52 week low of $137.62 and a 52 week high of $179.99. The firm has a 50 day moving average of $145.53 and a two-hundred day moving average of $150.38. The stock has a market capitalization of $368.81 billion, a PE ratio of 23.51, a price-to-earnings-growth ratio of 5.21 and a beta of 0.38. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49.

Procter & Gamble (NYSE:PG) last released its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.86 by $0.02. The business had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The company’s revenue for the quarter was up 1.5% on a year-over-year basis. During the same period in the previous year, the company earned $1.88 EPS. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, research analysts expect that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be issued a dividend of $1.0568 per share. The ex-dividend date of this dividend is Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a yield of 2.7%. Procter & Gamble’s dividend payout ratio (DPR) is presently 62.67%.

Analysts Set New Price Targets

PG has been the subject of a number of recent analyst reports. Deutsche Bank Aktiengesellschaft cut their price objective on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a research report on Monday, December 8th. Jefferies Financial Group raised Procter & Gamble from a “hold” rating to a “buy” rating and boosted their target price for the company from $156.00 to $179.00 in a research report on Tuesday, December 16th. Piper Sandler started coverage on Procter & Gamble in a research note on Wednesday, January 7th. They set a “neutral” rating and a $150.00 price target on the stock. Morgan Stanley set a $175.00 price objective on Procter & Gamble in a research note on Monday, October 27th. Finally, Wells Fargo & Company increased their price target on shares of Procter & Gamble from $158.00 to $165.00 and gave the stock an “overweight” rating in a research report on Friday, January 23rd. Thirteen research analysts have rated the stock with a Buy rating and nine have assigned a Hold rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $167.00.

Insiders Place Their Bets

In related news, CEO Ma. Fatima Francisco sold 8,000 shares of Procter & Gamble stock in a transaction on Wednesday, February 4th. The shares were sold at an average price of $158.00, for a total transaction of $1,264,000.00. Following the sale, the chief executive officer directly owned 6,571 shares in the company, valued at $1,038,218. This trade represents a 54.90% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Marc S. Pritchard sold 95,903 shares of the company’s stock in a transaction on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the completion of the transaction, the insider owned 182,607 shares of the company’s stock, valued at $27,601,048.05. This represents a 34.43% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 103,904 shares of company stock worth $15,759,885 over the last ninety days. Insiders own 0.20% of the company’s stock.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G Health Ltd. reported strong Q3 FY26 results and announced an interim dividend and special payout — positive for investor sentiment around the company’s health/consumer-health exposure and cash-return profile. Procter & Gamble Health Posts Strong Q3 FY26 Results
• Positive Sentiment: Zacks and other coverage highlight P&G’s push into faster Beauty & Personal Care innovation and premiumization — a strategic lever for higher-margin growth and pricing power over time. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
• Positive Sentiment: High-profile marketing (Old Spice Super Bowl immersive experience) and broader brand campaigns can boost short-term sales and media-driven engagement in grooming—helps near-term organic growth storytelling. Old Spice Super Bowl Experience
• Neutral Sentiment: Wall Street coverage remains constructive overall (consensus “Moderate Buy”); several outlets are debating valuation after mixed Q2 results—useful context but unlikely to move the stock without fresh guidance or surprise results. PG Receives Consensus “Moderate Buy”
• Negative Sentiment: Zacks Research trimmed multiple near-term and FY2027–FY2028 EPS forecasts (several quarter and year cuts), lowering short-term earnings expectations — a direct headwind for sentiment and forward multiple assumptions.
• Negative Sentiment: CEO Ma. Fatima Francisco sold 8,000 shares (~$1.26M) and materially reduced her direct holding; insider selling can be perceived negatively by some investors even if for routine reasons. SEC Form 4 – Insider Sale
• Negative Sentiment: Barron’s flags that staples stocks look “frothy” after the recent run — valuation pressure or profit-taking in defensive names could cap PG’s upside if the rotation reverses. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.