Sony Corporation (NYSE:SONY) Receives Consensus Rating of “Moderate Buy” from Analysts

Shares of Sony Corporation (NYSE:SONY) have earned a consensus rating of “Moderate Buy” from the eight analysts that are presently covering the stock, MarketBeat Ratings reports. One investment analyst has rated the stock with a hold rating and seven have issued a buy rating on the company. The average twelve-month price target among brokers that have issued a report on the stock in the last year is $31.50.

SONY has been the subject of several research reports. Wolfe Research upgraded shares of Sony from a “peer perform” rating to an “outperform” rating in a research report on Wednesday, November 5th. Sanford C. Bernstein reiterated an “outperform” rating and set a $30.00 target price (down previously from $33.00) on shares of Sony in a research note on Wednesday, January 14th. Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Wall Street Zen raised Sony to a “hold” rating in a report on Saturday, December 6th. Finally, Cfra Research raised Sony to a “moderate buy” rating in a report on Friday, October 10th.

Institutional Trading of Sony

A number of institutional investors have recently bought and sold shares of the business. Sound Income Strategies LLC bought a new stake in shares of Sony in the third quarter valued at approximately $25,000. YANKCOM Partnership lifted its position in shares of Sony by 748.7% during the 4th quarter. YANKCOM Partnership now owns 976 shares of the company’s stock valued at $25,000 after acquiring an additional 861 shares during the period. V Square Quantitative Management LLC bought a new position in shares of Sony in the fourth quarter worth $27,000. NewSquare Capital LLC bought a new stake in Sony during the second quarter worth about $28,000. Finally, Ameriflex Group Inc. grew its stake in Sony by 304.0% during the third quarter. Ameriflex Group Inc. now owns 1,010 shares of the company’s stock worth $29,000 after buying an additional 760 shares in the last quarter. Institutional investors own 14.05% of the company’s stock.

More Sony News

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony reported a December-quarter operating profit jump (~22%) and beat estimates, and raised its full‑year outlook — a direct catalyst supporting the stock through higher forward earnings expectations. Reuters: Sony third-quarter profit rises 22%
• Positive Sentiment: Management cited record quarterly profit with standout contributions from the Music and image sensor businesses — higher-margin segments that improve operating leverage and margin outlook. Business Times: Sony lifts outlook after record quarterly profit
• Positive Sentiment: Gaming/IP remains a core driver: Sony has shipped ~92.2M PS5 units and reported strong first‑party game performance — supportive for recurring software & services revenue even as hardware cycles vary. The Verge: Sony has now shipped 92.2 million PS5 consoles
• Positive Sentiment: Sony is expanding IP monetization (e.g., plans for the Peanuts brand after a ~$457M acquisition), which can boost mid‑term content and licensing revenue. MSN: Sony outlines expansion plans for Peanuts brand
• Neutral Sentiment: Sony’s Super Bowl LX tech showcase increases brand visibility and may support consumer demand, but the near‑term financial impact is limited. Yahoo Finance: Sony’s Super Bowl LX Tech Spotlight
• Neutral Sentiment: Product/tech items (AI podcast patents, headphone/earbud deals, Xperia rumors) show R&D and marketing activity that could help long‑term monetization but are unlikely to move near‑term earnings materially. MSN: Sony patents AI-generated podcasts
• Negative Sentiment: Sony Pictures revenue fell about 12% in the quarter, dragging that segment’s operating income and creating near‑term headwinds to consolidated growth. Variety: Sony Pictures revenue drops 12%
• Negative Sentiment: Macro and structural risks: intensified TV competition in China and expected U.S. tariffs (management flags ~¥50B headwind) plus FX and memory‑component cost volatility could limit margin expansion. FT: China has seized Sony’s television halo

Sony Price Performance

Shares of SONY opened at $21.92 on Thursday. The company’s 50-day moving average is $25.36 and its 200-day moving average is $27.09. The company has a debt-to-equity ratio of 0.17, a current ratio of 1.05 and a quick ratio of 0.98. The firm has a market capitalization of $132.56 billion, a PE ratio of 16.86, a PEG ratio of 8.40 and a beta of 0.97. Sony has a fifty-two week low of $20.42 and a fifty-two week high of $30.34.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.