Snap (NYSE:SNAP) Price Target Lowered to $7.00 at Cantor Fitzgerald

Snap (NYSE:SNAP) had its price objective decreased by investment analysts at Cantor Fitzgerald from $9.00 to $7.00 in a report released on Thursday,Benzinga reports. The firm currently has a “neutral” rating on the stock. Cantor Fitzgerald’s price target would indicate a potential upside of 32.90% from the company’s previous close.

Other equities analysts have also recently issued research reports about the stock. New Street Research cut shares of Snap from a “buy” rating to a “neutral” rating in a research report on Tuesday, October 28th. BNP Paribas Exane started coverage on shares of Snap in a research note on Wednesday, January 14th. They issued a “strong sell” rating for the company. Roth Mkm increased their price target on shares of Snap from $9.00 to $10.00 and gave the stock a “neutral” rating in a research note on Friday, January 30th. Citigroup upped their price target on Snap from $8.50 to $10.00 and gave the stock a “neutral” rating in a research note on Wednesday, November 12th. Finally, Stifel Nicolaus set a $7.00 target price on Snap in a research report on Thursday, November 6th. Four investment analysts have rated the stock with a Buy rating, twenty-three have given a Hold rating and five have issued a Sell rating to the company’s stock. Based on data from MarketBeat, Snap currently has an average rating of “Reduce” and an average target price of $8.86.

Snap Price Performance

Shares of Snap stock traded down $0.64 on Thursday, hitting $5.27. The company’s stock had a trading volume of 64,562,434 shares, compared to its average volume of 49,493,320. The firm has a fifty day moving average price of $7.68 and a 200-day moving average price of $7.89. Snap has a 1 year low of $5.18 and a 1 year high of $11.26. The company has a market capitalization of $9.06 billion, a price-to-earnings ratio of -17.98 and a beta of 0.83. The company has a debt-to-equity ratio of 1.57, a quick ratio of 3.67 and a current ratio of 3.67.

Snap (NYSE:SNAP) last issued its quarterly earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). The firm had revenue of $1.72 billion during the quarter, compared to analyst estimates of $1.70 billion. Snap had a negative return on equity of 21.61% and a negative net margin of 8.60%.The business’s revenue was up 10.2% on a year-over-year basis. During the same period in the prior year, the firm earned $0.01 earnings per share. As a group, sell-side analysts anticipate that Snap will post -0.3 earnings per share for the current fiscal year.

Insider Buying and Selling at Snap

In related news, CFO Derek Andersen sold 23,715 shares of the stock in a transaction on Wednesday, January 14th. The stock was sold at an average price of $7.83, for a total transaction of $185,688.45. Following the completion of the sale, the chief financial officer directly owned 2,972,051 shares in the company, valued at approximately $23,271,159.33. This trade represents a 0.79% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Ajit Mohan sold 20,848 shares of the stock in a transaction dated Friday, January 16th. The shares were sold at an average price of $7.62, for a total value of $158,861.76. Following the transaction, the insider directly owned 5,277,816 shares in the company, valued at approximately $40,216,957.92. This represents a 0.39% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 1,393,341 shares of company stock valued at $11,169,210 over the last 90 days. Insiders own 22.68% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in SNAP. Independent Advisor Alliance grew its position in shares of Snap by 16.8% during the 4th quarter. Independent Advisor Alliance now owns 14,782 shares of the company’s stock worth $119,000 after buying an additional 2,128 shares during the period. Versor Investments LP bought a new position in Snap in the fourth quarter valued at $1,473,000. KLCM Advisors Inc. bought a new position in shares of Snap in the 4th quarter valued at about $161,000. Trek Financial LLC lifted its stake in Snap by 33.1% in the 4th quarter. Trek Financial LLC now owns 769,475 shares of the company’s stock valued at $6,210,000 after purchasing an additional 191,199 shares during the last quarter. Finally, Plato Investment Management Ltd acquired a new position in shares of Snap during the 4th quarter worth approximately $275,000. Institutional investors and hedge funds own 47.52% of the company’s stock.

Key Snap News

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Revenue growth and margin progress: Snap reported ~10% year‑over‑year revenue growth (~$1.72B) and showed improved profitability in Q4, reflecting higher ARPU, Snapchat+ growth and margin expansion. This supports the thesis that monetization is improving even as user metrics soften. Snap Inc. Announces Fourth Quarter and Full Year 2025 Financial Results
• Positive Sentiment: AI as an ad lever: Management emphasized embedding AI across the ad platform to boost advertiser performance and drive more profitable growth — a strategic focus that could accelerate revenue diversification if execution succeeds. Snap Embeds AI Across Ad Platform
• Positive Sentiment: Notable analyst upgrade: Bank of America upgraded SNAP to a buy and set a $10 target, signaling some analyst conviction in a recovery and providing potential support for the stock. Benzinga Analyst Note
• Neutral Sentiment: 10‑K filed: Snap filed its Form 10‑K for the fiscal year ended Dec. 31, 2025 (audited financials available). Routine disclosure; useful for deeper due diligence but not a near‑term catalyst by itself. Snap Inc. Files Annual Report on Form 10-K
• Neutral Sentiment: Unusual options activity: Large call buying was reported around the print, indicating speculative bullish interest or hedging by sophisticated traders — worth monitoring for short‑term flow impact. MarketBeat Options Note
• Neutral Sentiment: Management shift to profitability: Company signaled a strategic pivot toward more profitable growth (reduced marketing, revenue diversification and hardware/subscriptions focus). This is a medium‑term positive but may suppress user growth while the transition happens. TechCrunch Q4 Coverage
• Negative Sentiment: User decline and lower guidance: Daily active users fell ~3M to ~474M and Q1 revenue guidance (~$1.50–1.53B) came in below Street expectations, creating concern that top‑line momentum could slow into 2026. CNBC Q4 Coverage
• Negative Sentiment: Perplexity integration delayed: Snap said its outlook excludes potential sales from the Perplexity AI integration because broader rollout terms aren’t finalized — investors were hoping for near‑term revenue from this partnership. WSJ: Perplexity Delay
• Negative Sentiment: Analyst downgrades and lower targets: Several shops cut price targets (Susquehanna, Rosenblatt, Mizuho) or maintain a negative/neutral consensus; MarketBeat shows an average “Reduce” stance — increasing selling pressure and lowering the stock’s near‑term multiple. Benzinga Analyst Notes
• Negative Sentiment: Technical stress: Coverage noted SNAP traded to record lows and flipped a key support level after the print, which can amplify downside as technical sellers and stop orders activate. Invezz: Technicals

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.