Snap (NYSE:SNAP) Given New $8.00 Price Target at TD Cowen

Snap (NYSE:SNAP) had its price target reduced by TD Cowen from $9.00 to $8.00 in a research note issued on Thursday,Benzinga reports. The brokerage currently has a “hold” rating on the stock. TD Cowen’s target price points to a potential upside of 53.40% from the company’s previous close.

A number of other equities research analysts have also recently commented on the stock. Piper Sandler reissued a “neutral” rating on shares of Snap in a research note on Thursday. Mizuho reduced their target price on Snap from $9.00 to $7.00 and set a “neutral” rating on the stock in a research note on Thursday. Susquehanna dropped their price target on Snap from $9.00 to $6.50 and set a “neutral” rating for the company in a research report on Thursday. UBS Group cut their price target on Snap from $9.00 to $7.00 and set a “neutral” rating for the company in a report on Thursday. Finally, Citigroup increased their price objective on Snap from $8.50 to $10.00 and gave the company a “neutral” rating in a research note on Wednesday, November 12th. Four research analysts have rated the stock with a Buy rating, twenty-two have given a Hold rating and five have assigned a Sell rating to the company. Based on data from MarketBeat, Snap presently has an average rating of “Reduce” and an average target price of $8.61.

Snap Price Performance

SNAP stock traded down $0.70 during trading on Thursday, reaching $5.22. 132,205,301 shares of the company were exchanged, compared to its average volume of 52,566,953. Snap has a 52-week low of $5.18 and a 52-week high of $11.26. The company has a debt-to-equity ratio of 1.57, a quick ratio of 3.67 and a current ratio of 3.67. The company has a market cap of $8.97 billion, a P/E ratio of -17.95 and a beta of 0.83. The stock’s 50 day moving average price is $7.68 and its 200 day moving average price is $7.89.

Snap (NYSE:SNAP) last posted its quarterly earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). The company had revenue of $1.72 billion for the quarter, compared to analyst estimates of $1.70 billion. Snap had a negative net margin of 8.60% and a negative return on equity of 21.61%. Snap’s revenue was up 10.2% on a year-over-year basis. During the same quarter in the previous year, the business posted $0.01 earnings per share. As a group, analysts predict that Snap will post -0.3 earnings per share for the current fiscal year.

Insider Buying and Selling at Snap

In other Snap news, CAO Rebecca Morrow sold 3,783 shares of the company’s stock in a transaction that occurred on Wednesday, December 17th. The stock was sold at an average price of $7.34, for a total value of $27,767.22. Following the completion of the transaction, the chief accounting officer owned 483,181 shares in the company, valued at $3,546,548.54. This represents a 0.78% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Ajit Mohan sold 20,848 shares of the company’s stock in a transaction on Friday, January 16th. The shares were sold at an average price of $7.62, for a total transaction of $158,861.76. Following the completion of the transaction, the insider owned 5,277,816 shares of the company’s stock, valued at $40,216,957.92. This trade represents a 0.39% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 1,393,341 shares of company stock worth $11,169,210 over the last three months. 22.68% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently bought and sold shares of SNAP. Empowered Funds LLC boosted its stake in shares of Snap by 13.3% during the 1st quarter. Empowered Funds LLC now owns 40,393 shares of the company’s stock valued at $352,000 after buying an additional 4,754 shares during the last quarter. KLP Kapitalforvaltning AS increased its position in shares of Snap by 1.5% in the 2nd quarter. KLP Kapitalforvaltning AS now owns 471,300 shares of the company’s stock worth $4,096,000 after purchasing an additional 6,900 shares during the last quarter. Coordinated Financial Services Inc. bought a new stake in Snap in the second quarter valued at about $109,000. Blue Trust Inc. raised its position in shares of Snap by 61.5% during the 2nd quarter. Blue Trust Inc. now owns 6,633 shares of the company’s stock valued at $58,000 after acquiring an additional 2,525 shares in the last quarter. Finally, Zullo Investment Group Inc. raised its holdings in shares of Snap by 12.8% during the second quarter. Zullo Investment Group Inc. now owns 12,040 shares of the company’s stock worth $105,000 after purchasing an additional 1,365 shares during the period. Hedge funds and other institutional investors own 47.52% of the company’s stock.

Snap News Summary

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Q4 results showed revenue growth and improved profitability: revenue rose ~10% year-over-year and the company reported a meaningful rebound in net income as management emphasized a pivot to more profitable growth. Q4 Results
• Positive Sentiment: Some brokers upgraded the stock after the results — B. Riley moved to Buy (Barron’s coverage) and Bank of America upgraded to Buy with a $10 target — signaling bullish conviction from parts of the sell-side. B. Riley Upgrade
• Neutral Sentiment: Snap filed its Form 10-K for 2025 — standard disclosure; includes audited financials but no new guidance beyond the earnings release. 10-K Filing
• Neutral Sentiment: Unusually large options activity (big call buying) suggests speculative/hedge interest in recovery potential, but this is not a fundamental endorsement. (Reported intra-day options volume spike.)
• Negative Sentiment: Broad set of price-target cuts and neutral/inline ratings from multiple brokers (Evercore ISI, Cantor Fitzgerald, Wells Fargo, Mizuho, Susquehanna, Rosenblatt), putting near-term analyst sentiment toward neutral/underweight and pressuring the stock. Analyst Cuts
• Negative Sentiment: Guidance and partnership uncertainty: management gave Q1 revenue guidance below some analyst expectations and said a broader rollout of the Perplexity AI integration is not yet agreed, limiting upside from a potential AI-driven ad boost. Q1 Guidance Perplexity Delay
• Negative Sentiment: Technical/market reaction: coverage pieces note the stock broke a key support and hit record lows after the report, amplifying downside as momentum traders and risk managers reduced exposure. Technical Weakness
• Negative Sentiment: Consensus sell-side stance remains cautious: aggregate analyst mix skews toward Reduce/Hold, which makes re-ratings lower and target cuts more impactful for sentiment. Consensus Rating

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.