Howe & Rusling Inc. Boosts Stake in PepsiCo, Inc. $PEP

Howe & Rusling Inc. boosted its stake in PepsiCo, Inc. (NASDAQ:PEP) by 10.5% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 99,180 shares of the company’s stock after purchasing an additional 9,423 shares during the period. PepsiCo makes up approximately 1.0% of Howe & Rusling Inc.’s holdings, making the stock its 26th largest position. Howe & Rusling Inc.’s holdings in PepsiCo were worth $13,929,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also recently made changes to their positions in the business. JCIC Asset Management Inc. bought a new stake in PepsiCo during the third quarter valued at about $27,000. Evolution Wealth Management Inc. bought a new position in shares of PepsiCo during the 2nd quarter valued at approximately $27,000. Vermillion & White Wealth Management Group LLC lifted its position in PepsiCo by 107.1% during the second quarter. Vermillion & White Wealth Management Group LLC now owns 234 shares of the company’s stock valued at $31,000 after purchasing an additional 121 shares during the last quarter. Halbert Hargrove Global Advisors LLC lifted its holdings in shares of PepsiCo by 667.7% in the 3rd quarter. Halbert Hargrove Global Advisors LLC now owns 238 shares of the company’s stock valued at $33,000 after acquiring an additional 207 shares during the last quarter. Finally, Frazier Financial Advisors LLC lifted its stake in shares of PepsiCo by 85.3% in the 2nd quarter. Frazier Financial Advisors LLC now owns 265 shares of the company’s stock valued at $35,000 after purchasing an additional 122 shares during the last quarter. Hedge funds and other institutional investors own 73.07% of the company’s stock.

More PepsiCo News

Here are the key news stories impacting PepsiCo this week:

• Positive Sentiment: Q4 results beat expectations and management reiterated FY‑2026 guidance — revenue and adjusted EPS topped estimates, driven by international soda strength and improving beverage momentum. This beat is the primary fundamental catalyst supporting the rally. PepsiCo tops quarterly revenue estimates
• Positive Sentiment: Board authorized a $10 billion share repurchase program (≈4.7% of shares outstanding), signaling management believes shares are undervalued and providing buyback-driven EPS support. RTT News on buyback
• Positive Sentiment: Dividend raised — board declared a quarterly dividend of $1.4225 per share, a 5% increase year-over-year, reinforcing income appeal for dividend investors. PepsiCo Declares Quarterly Dividend
• Positive Sentiment: Several sell‑side firms raised price targets (JPMorgan, Morgan Stanley, TD Cowen, Barclays among others), which can support momentum and attract allocation flows. Analyst price-target moves
• Neutral Sentiment: PepsiCo will cut suggested retail prices on major snacks (Lay’s, Doritos, Cheetos) by as much as 15% to boost affordability and volume ahead of big consumption events — a deliberate trade of price for share/volume that could help demand but pressures near-term margins. After Years of Increases, PepsiCo Pledges to Cut Prices on Snacks
• Neutral Sentiment: Strategic initiatives (tests to integrate beverage/snack distribution, trimming SKUs ~20%, refocusing top brands) aim to lift margins and execution — positive long-term if executed, but results are still early. MarketBeat strategic summary
• Negative Sentiment: Bearish/critical takes argue the rally is multiple expansion rather than improving volumes — price-led growth in Q4 and the new price cuts raise execution risk and could compress margins; some analysts/voices label the setup risky for new buyers. Seeking Alpha — Strong Sell
• Negative Sentiment: Macro/structural headwinds to snack volumes (e.g., consumer affordability pressures, GLP‑1–related demand shifts cited by commentators) remain a watch item; management is banking on price cuts and product focus to recover volumes. Jim Cramer commentary

PepsiCo Stock Up 2.0%

PepsiCo stock opened at $166.18 on Thursday. The company has a debt-to-equity ratio of 2.06, a current ratio of 0.85 and a quick ratio of 0.72. The business has a 50 day simple moving average of $146.83 and a 200-day simple moving average of $145.95. The stock has a market capitalization of $227.22 billion, a PE ratio of 27.70, a price-to-earnings-growth ratio of 5.35 and a beta of 0.40. PepsiCo, Inc. has a 12 month low of $127.60 and a 12 month high of $167.94.

PepsiCo (NASDAQ:PEP) last released its earnings results on Tuesday, February 3rd. The company reported $2.26 earnings per share for the quarter, beating the consensus estimate of $2.24 by $0.02. The business had revenue of $29.34 billion for the quarter, compared to the consensus estimate of $28.96 billion. PepsiCo had a return on equity of 57.92% and a net margin of 8.77%.The business’s quarterly revenue was up 5.6% compared to the same quarter last year. During the same quarter last year, the business posted $1.96 earnings per share. PepsiCo has set its FY 2026 guidance at 8.550-8.710 EPS. On average, analysts anticipate that PepsiCo, Inc. will post 8.3 EPS for the current fiscal year.

PepsiCo declared that its Board of Directors has approved a share repurchase plan on Tuesday, February 3rd that permits the company to buyback $10.00 billion in shares. This buyback authorization permits the company to repurchase up to 4.7% of its stock through open market purchases. Stock buyback plans are often a sign that the company’s board of directors believes its stock is undervalued.

PepsiCo Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Tuesday, January 6th. Investors of record on Friday, December 5th were issued a $1.4225 dividend. The ex-dividend date was Friday, December 5th. This represents a $5.69 dividend on an annualized basis and a yield of 3.4%. PepsiCo’s dividend payout ratio is currently 108.17%.

Wall Street Analysts Forecast Growth

PEP has been the subject of several analyst reports. Evercore ISI raised their target price on shares of PepsiCo from $150.00 to $152.00 in a report on Friday, October 10th. Bank of America lifted their target price on PepsiCo from $150.00 to $155.00 and gave the company a “neutral” rating in a research report on Friday, October 10th. Citigroup boosted their price target on shares of PepsiCo from $170.00 to $182.00 and gave the company a “buy” rating in a report on Wednesday. TD Cowen boosted their price target on PepsiCo from $155.00 to $162.00 and gave the stock a “hold” rating in a research report on Wednesday. Finally, JPMorgan Chase & Co. increased their target price on shares of PepsiCo from $164.00 to $176.00 and gave the company an “overweight” rating in a research report on Wednesday. Nine research analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has an average rating of “Hold” and an average target price of $165.28.

About PepsiCo

PepsiCo, Inc (NASDAQ: PEP) is a multinational food and beverage company headquartered in Purchase, New York. The company develops, manufactures, markets and sells a broad portfolio of branded food and beverage products, including carbonated and noncarbonated soft drinks, bottled water, sports drinks, juices, ready-to-drink teas and coffees, salty snacks, cereals, and other convenient foods. Its leading consumer brands include Pepsi, Mountain Dew, Gatorade, Tropicana, Quaker, Lay’s, Doritos and Cheetos, among others.

Formed through the 1965 merger of Pepsi-Cola and Frito-Lay, PepsiCo has grown into a global business with integrated manufacturing, distribution and marketing operations.