Donaldson Capital Management LLC raised its holdings in AppLovin Corporation (NASDAQ:APP – Free Report) by 30.7% in the third quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 14,084 shares of the company’s stock after purchasing an additional 3,309 shares during the period. Donaldson Capital Management LLC’s holdings in AppLovin were worth $10,120,000 at the end of the most recent quarter.
Several other hedge funds also recently made changes to their positions in the business. Hilltop National Bank acquired a new stake in AppLovin during the second quarter worth approximately $26,000. LFA Lugano Financial Advisors SA acquired a new position in AppLovin in the 2nd quarter valued at $26,000. Chilton Capital Management LLC bought a new stake in shares of AppLovin during the 3rd quarter valued at $29,000. Activest Wealth Management grew its holdings in shares of AppLovin by 760.0% during the 3rd quarter. Activest Wealth Management now owns 43 shares of the company’s stock worth $31,000 after purchasing an additional 38 shares in the last quarter. Finally, Twin Peaks Wealth Advisors LLC acquired a new stake in AppLovin during the second quarter worth about $33,000. 41.85% of the stock is owned by institutional investors.
Key Headlines Impacting AppLovin
Here are the key news stories impacting AppLovin this week:
- Positive Sentiment: Evercore ISI initiated coverage with an Outperform and $835 price target, citing expansion into e‑commerce ads and a wider growth runway — a formal analyst endorsement that can support the stock on rebounds. Evercore ISI Initiates Coverage on AppLovin (APP) With Outperform Amid Mobile Gaming and E-Commerce Ad Expansion
- Positive Sentiment: Forbes explains the broader rally: accelerating revenue, margin improvement, divestitures that refocused the company, analyst upgrades and buybacks — factors that underpin medium‑term upside if fundamentals remain intact. Why Is AppLovin Stock Rallying?
- Positive Sentiment: Seeking Alpha lays out a bullish case ahead of earnings: AppLovin is now a pure‑play ad platform, AXON 2.0 and Ads Manager adoption could reaccelerate growth, and Q4 guidance implies sequential revenue and high EBITDA margins — suggesting upside if management delivers. AppLovin: Your Golden Buying Opportunity Ahead Of Earnings (Preview)
- Positive Sentiment: Coverage pieces (e.g., Needham/Yahoo) highlight large TAM and product potential, framing AppLovin as a high‑growth ad platform with upside if user and e‑commerce ad monetization scale. Needham Thinks This Tech Stock Could Be the Next TikTok. Should You Buy It Here?
- Neutral Sentiment: Zacks notes increased investor attention — useful context but not a direct catalyst; attention can amplify moves in either direction. AppLovin Corporation (APP) is Attracting Investor Attention: Here is What You Should Know
- Neutral Sentiment: Longer‑term price forecasts and recovery narratives (price‑target pieces) remind investors of prior volatility and the upside recovery potential but are speculative. AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2026-2030 (Jan 30)
- Neutral Sentiment: Reported short‑interest data this week appeared inconsistent (zero values), signaling either a data glitch or reporting lag — monitor accurate short‑interest updates for positioning signals.
- Negative Sentiment: A new short report alleged money‑laundering links and triggered a sharp sell‑off; such allegations can materially affect sentiment, regulatory scrutiny and short‑term liquidity. AppLovin Faces Money-Laundering Claims—Here’s What’s Missing
- Negative Sentiment: AppLovin has publicly disputed the short report, but media coverage highlights execution risk for its AI/e‑commerce push and keeps sentiment fragile until investigations and disclosures resolve. AppLovin Disputes Short Report As AI E Commerce Push Faces Test
- Negative Sentiment: Pomerantz launched an investor investigation into AppLovin, escalating legal risk and potential litigation costs — a tangible negative catalyst until cleared. INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of AppLovin Corporation – APP
Insider Activity at AppLovin
Wall Street Analysts Forecast Growth
Several research firms recently weighed in on APP. Piper Sandler reaffirmed an “overweight” rating on shares of AppLovin in a research note on Tuesday, January 20th. Wells Fargo & Company increased their price objective on AppLovin from $721.00 to $735.00 and gave the company an “overweight” rating in a report on Thursday, January 8th. Deutsche Bank Aktiengesellschaft set a $705.00 target price on AppLovin and gave the company a “buy” rating in a report on Wednesday, October 22nd. Scotiabank boosted their price objective on AppLovin from $575.00 to $750.00 and gave the company an “outperform” rating in a research note on Thursday, November 6th. Finally, Jefferies Financial Group boosted their target price on shares of AppLovin from $800.00 to $860.00 and gave the company a “buy” rating in a research report on Thursday, December 11th. One analyst has rated the stock with a Strong Buy rating, twenty have issued a Buy rating, three have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $706.45.
Read Our Latest Analysis on AppLovin
AppLovin Stock Performance
NASDAQ APP opened at $473.11 on Friday. The company has a debt-to-equity ratio of 2.38, a quick ratio of 3.25 and a current ratio of 3.25. The company has a market capitalization of $159.89 billion, a PE ratio of 57.42, a price-to-earnings-growth ratio of 1.88 and a beta of 2.50. The company has a 50-day simple moving average of $635.34 and a 200 day simple moving average of $567.28. AppLovin Corporation has a 52-week low of $200.50 and a 52-week high of $745.61.
AppLovin (NASDAQ:APP – Get Free Report) last posted its quarterly earnings results on Wednesday, November 5th. The company reported $2.45 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.34 by $0.11. AppLovin had a net margin of 51.27% and a return on equity of 258.49%. The company had revenue of $1.41 billion for the quarter, compared to analyst estimates of $1.34 billion. During the same quarter in the previous year, the firm posted $1.29 earnings per share. The company’s quarterly revenue was up 68.2% compared to the same quarter last year. On average, research analysts predict that AppLovin Corporation will post 6.87 EPS for the current year.
AppLovin Company Profile
AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin’s technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.
Key components of AppLovin’s offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns.
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