comScore, Inc. (NASDAQ:SCOR) Sees Large Decrease in Short Interest

comScore, Inc. (NASDAQ:SCOR) was the target of a large decline in short interest in the month of January. As of January 15th, there was short interest totaling 11,054 shares, a decline of 52.8% from the December 31st total of 23,435 shares. Currently, 0.2% of the shares of the company are short sold. Based on an average daily trading volume, of 52,394 shares, the short-interest ratio is presently 0.2 days. Based on an average daily trading volume, of 52,394 shares, the short-interest ratio is presently 0.2 days. Currently, 0.2% of the shares of the company are short sold.

Insiders Place Their Bets

In other comScore news, Director William Paul Livek sold 9,900 shares of the company’s stock in a transaction on Friday, November 14th. The stock was sold at an average price of $6.55, for a total value of $64,845.00. Following the transaction, the director directly owned 187,473 shares of the company’s stock, valued at $1,227,948.15. This represents a 5.02% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this hyperlink. Over the last quarter, insiders have sold 17,843 shares of company stock valued at $121,851. 11.10% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On comScore

Large investors have recently modified their holdings of the company. Covestor Ltd bought a new position in comScore in the 3rd quarter worth about $91,000. Citadel Advisors LLC purchased a new stake in comScore in the third quarter worth $96,000. Susquehanna International Group LLP lifted its holdings in comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after buying an additional 5,191 shares during the period. Finally, Westerly Capital Management LLC grew its position in shares of comScore by 1.3% in the 2nd quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after buying an additional 5,000 shares during the period. 42.15% of the stock is currently owned by institutional investors and hedge funds.

comScore Price Performance

Shares of comScore stock remained flat at $8.45 on Friday. The stock had a trading volume of 13,074 shares, compared to its average volume of 36,972. The company has a fifty day moving average of $7.39 and a 200 day moving average of $6.94. The stock has a market capitalization of $42.39 million, a price-to-earnings ratio of -1.53 and a beta of 1.06. comScore has a one year low of $4.39 and a one year high of $10.18.

Analysts Set New Price Targets

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of comScore in a research report on Monday, December 22nd. One investment analyst has rated the stock with a Sell rating, Based on data from MarketBeat.com, comScore presently has a consensus rating of “Sell”.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.