Steven Yi Sells 8,000 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Dante Gardener on Jan 30th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 8,000 shares of the stock in a transaction that occurred on Wednesday, January 28th. The shares were sold at an average price of $10.57, for a total transaction of $84,560.00. Following the completion of the transaction, the insider owned 2,735,330 shares of the company’s stock, valued at $28,912,438.10. This trade represents a 0.29% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink.

Steven Yi also recently made the following trade(s):

On Monday, January 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $10.89, for a total value of $87,120.00.
On Thursday, January 22nd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total transaction of $89,600.00.
On Tuesday, January 20th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total transaction of $89,600.00.
On Wednesday, January 14th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.69, for a total transaction of $93,520.00.
On Monday, January 12th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.51, for a total value of $92,080.00.
On Wednesday, January 7th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.66, for a total value of $93,280.00.
On Monday, January 5th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.98, for a total transaction of $95,840.00.
On Wednesday, December 31st, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.94, for a total transaction of $103,520.00.
On Monday, December 29th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.65, for a total value of $101,200.00.
On Wednesday, December 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.67, for a total value of $101,360.00.

MediaAlpha Price Performance

NYSE:MAX opened at $10.26 on Friday. The stock’s 50-day moving average is $12.24 and its two-hundred day moving average is $11.66. The stock has a market cap of $668.32 million, a PE ratio of -341.72 and a beta of 1.21. MediaAlpha, Inc. has a fifty-two week low of $7.33 and a fifty-two week high of $13.92.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings data on Wednesday, October 29th. The company reported $0.26 EPS for the quarter, beating analysts’ consensus estimates of $0.21 by $0.05. MediaAlpha had a negative net margin of 0.10% and a negative return on equity of 71.02%. The firm had revenue of $306.51 million for the quarter, compared to the consensus estimate of $283.30 million. During the same period in the previous year, the firm posted $0.17 earnings per share. The firm’s revenue was up 18.3% on a year-over-year basis. On average, equities research analysts anticipate that MediaAlpha, Inc. will post 0.48 earnings per share for the current year.

Wall Street Analyst Weigh In

A number of analysts have issued reports on the stock. Weiss Ratings reiterated a “sell (d)” rating on shares of MediaAlpha in a research note on Monday, December 29th. Canaccord Genuity Group reaffirmed a “buy” rating and issued a $15.00 price objective on shares of MediaAlpha in a research note on Thursday, October 30th. JPMorgan Chase & Co. raised their target price on MediaAlpha from $14.00 to $15.00 and gave the company an “overweight” rating in a report on Thursday, October 30th. Zacks Research cut MediaAlpha from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, December 31st. Finally, The Goldman Sachs Group set a $13.50 price objective on MediaAlpha in a report on Friday, October 31st. Five analysts have rated the stock with a Buy rating, two have given a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $17.25.

View Our Latest Stock Report on MediaAlpha

MediaAlpha News Roundup

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: Recent quarter: MediaAlpha reported an EPS beat and ~18% YoY revenue growth in its most recent quarter, giving fundamental support to the stock. Read More.
Positive Sentiment: Analyst/institutional support: Multiple analysts have raised targets or kept positive ratings and several large institutions (e.g., Millennium, JPMorgan) materially increased positions last quarter — a tailwind for longer-term demand. Read More.
Neutral Sentiment: Scale of sales vs. holdings: The disclosed trades are modest relative to insiders’ large remaining stakes; these could be routine (liquidity, diversification, tax) rather than a signal of operational trouble. Relevant SEC filings are available for review. Read More.
Negative Sentiment: Director selling: Eugene Nonko sold multiple blocks (totaling 24,800 shares across Jan. 26 & 28 at ~$10.57–$10.87), trimming his position by ~0.45–0.57% per filing; clustered director sales can create immediate downward pressure. Read More.
Negative Sentiment: Repeated insider sales by an executive: SVP/insider Steven Yi sold 16,000 shares on Jan. 26 & 28 (and has sold regularly in recent weeks), a pattern that may trigger short-term selling sentiment even though his remaining stake is large. Read More.

Hedge Funds Weigh In On MediaAlpha

Several institutional investors and hedge funds have recently added to or reduced their stakes in the company. Millennium Management LLC lifted its position in shares of MediaAlpha by 680.9% in the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock worth $16,268,000 after acquiring an additional 1,246,493 shares during the period. Victory Capital Management Inc. raised its stake in shares of MediaAlpha by 1,261.9% in the third quarter. Victory Capital Management Inc. now owns 710,819 shares of the company’s stock valued at $8,089,000 after purchasing an additional 658,625 shares in the last quarter. JPMorgan Chase & Co. lifted its position in MediaAlpha by 95.2% in the third quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock worth $12,045,000 after purchasing an additional 516,195 shares during the period. Lazard Asset Management LLC acquired a new stake in MediaAlpha during the second quarter worth $4,268,000. Finally, Lighthouse Investment Partners LLC boosted its stake in MediaAlpha by 831.7% during the third quarter. Lighthouse Investment Partners LLC now owns 353,930 shares of the company’s stock worth $4,028,000 after buying an additional 315,943 shares in the last quarter. 64.39% of the stock is currently owned by institutional investors.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.