ServiceNow (NYSE:NOW) Price Target Raised to $237.00

ServiceNow (NYSE:NOW) had its price target hoisted by stock analysts at Citigroup from $235.00 to $237.00 in a note issued to investors on Friday,Benzinga reports. The brokerage currently has a “buy” rating on the information technology services provider’s stock. Citigroup’s target price points to a potential upside of 102.26% from the company’s current price.

Other equities analysts have also recently issued research reports about the stock. DA Davidson reaffirmed a “buy” rating and set a $220.00 price target on shares of ServiceNow in a research note on Thursday. Piper Sandler reaffirmed an “overweight” rating on shares of ServiceNow in a research report on Thursday. The Goldman Sachs Group lowered shares of ServiceNow from a “buy” rating to a “sell” rating in a report on Monday, January 12th. Deutsche Bank Aktiengesellschaft set a $180.00 price target on ServiceNow in a research note on Thursday. Finally, Oppenheimer restated an “outperform” rating and set a $175.00 price target (down from $200.00) on shares of ServiceNow in a research note on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $194.84.

ServiceNow Price Performance

Shares of NYSE:NOW traded up $0.45 during trading on Friday, reaching $117.18. The company had a trading volume of 17,654,396 shares, compared to its average volume of 15,635,523. ServiceNow has a twelve month low of $113.13 and a twelve month high of $211.48. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. The firm’s fifty day moving average is $150.71 and its 200 day moving average is $171.41. The firm has a market capitalization of $121.67 billion, a PE ratio of 70.25, a price-to-earnings-growth ratio of 2.23 and a beta of 0.98.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 19.47%. The firm had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. During the same quarter in the previous year, the business earned $0.73 EPS. The business’s revenue was up 20.7% on a year-over-year basis. On average, equities analysts forecast that ServiceNow will post 8.93 EPS for the current year.

Insider Activity

In other news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the completion of the sale, the director directly owned 47,930 shares of the company’s stock, valued at approximately $7,745,488. The trade was a 3.03% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Also, CFO Gina Mastantuono sold 2,085 shares of the firm’s stock in a transaction on Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $336,936.00. Following the completion of the sale, the chief financial officer owned 63,215 shares in the company, valued at $10,215,544. The trade was a 3.19% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 15,310 shares of company stock valued at $2,533,585 over the last quarter. Insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

A number of large investors have recently added to or reduced their stakes in NOW. Vanguard Group Inc. grew its position in ServiceNow by 404.5% during the 4th quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock worth $15,619,771,000 after acquiring an additional 81,752,460 shares during the last quarter. Nordea Investment Management AB grew its holdings in shares of ServiceNow by 388.7% during the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after purchasing an additional 3,743,087 shares during the last quarter. Pictet Asset Management Holding SA increased its stake in shares of ServiceNow by 613.4% in the fourth quarter. Pictet Asset Management Holding SA now owns 3,840,262 shares of the information technology services provider’s stock valued at $588,326,000 after buying an additional 3,301,962 shares in the last quarter. Norges Bank bought a new position in shares of ServiceNow in the second quarter valued at about $2,589,235,000. Finally, Sumitomo Mitsui Trust Group Inc. lifted its position in ServiceNow by 385.9% during the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock worth $398,202,000 after buying an additional 2,064,440 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q4 results beat expectations (EPS $0.92; revenue ~$3.57B) and ServiceNow raised its forward outlook while highlighting strong AI adoption and enterprise wins — fundamental beat underpins long-term growth thesis. ServiceNow Reports Fourth-Quarter and Full-Year 2025 Financial Results
• Positive Sentiment: Board authorized an additional $5B share-repurchase program (including $2B accelerated) — a clear shareholder-return cue that can support the equity in a pullback. ServiceNow Boosts Shareholder Returns with New $5B Buyback
• Positive Sentiment: Strengthening AI positioning: new partnerships with Anthropic and continued OpenAI work plus large customer deployments (Fiserv, Panasonic) support ServiceNow’s AI monetization narrative. ServiceNow inks another AI partnership, this time with Anthropic
• Neutral Sentiment: Market activity/volatility indicators: unusually large options flows and elevated trading volumes suggest speculative positioning and increased short-term volatility. ServiceNow Target of Unusually Large Options Trading (NYSE:NOW)
• Neutral Sentiment: Analyst landscape is polarized — multiple firms reaffirm buys/overweights (DA Davidson, Cantor, BTIG, Needham) even as some firms trim price targets; watch analyst updates for conviction changes. Analyst Notes (aggregated)
• Negative Sentiment: Stock sell-off and sector weakness: shares plunged post-earnings (single-day drops ~10–11%) and U.S. software names fell amid fears AI-driven disruption and valuation compression. That market tone is pressuring NOW despite the beat. Software stocks enter bear market on AI disruption fear
• Negative Sentiment: Guidance/acceleration concerns: ServiceNow guided to a slightly slower subscription-growth cadence (mid-to-high‑teens to low‑20s % range guidance commentary), which prompted investor concern that AI competition and macro pressure could slow acceleration. ServiceNow Guides To Steeper Slowdown Than Investors Expected
• Negative Sentiment: Analyst price-target cuts and downgrades (KeyCorp to $115/Underweight, Macquarie to $140, RBC trimmed PT) add downside pressure and signal some sell-side caution on near-term multiple compression. Price Target Changes (aggregated)

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.