Resona Asset Management Co. Ltd. Buys Shares of 82,088 Affirm Holdings, Inc. $AFRM

Resona Asset Management Co. Ltd. purchased a new position in shares of Affirm Holdings, Inc. (NASDAQ:AFRM) during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund purchased 82,088 shares of the company’s stock, valued at approximately $6,036,000.

Other institutional investors and hedge funds have also modified their holdings of the company. Gateway Investment Advisers LLC purchased a new stake in shares of Affirm in the 3rd quarter worth about $1,315,000. Norges Bank acquired a new position in Affirm during the second quarter worth about $183,475,000. Allspring Global Investments Holdings LLC lifted its holdings in shares of Affirm by 96.3% in the third quarter. Allspring Global Investments Holdings LLC now owns 1,261,611 shares of the company’s stock valued at $93,889,000 after purchasing an additional 618,988 shares in the last quarter. Rakuten Investment Management Inc. acquired a new stake in shares of Affirm in the third quarter valued at approximately $7,673,000. Finally, Truist Financial Corp increased its stake in shares of Affirm by 236.6% during the 2nd quarter. Truist Financial Corp now owns 60,725 shares of the company’s stock worth $4,199,000 after purchasing an additional 42,686 shares in the last quarter. Institutional investors and hedge funds own 69.29% of the company’s stock.

Trending Headlines about Affirm

Here are the key news stories impacting Affirm this week:

• Positive Sentiment: Needham upgraded Affirm to a Buy following the company’s application for a bank charter, a move investors view as a potential step toward cheaper deposit funding and improved margins. Affirm raised to buy at Needham after bank charter application
• Positive Sentiment: Cantor Fitzgerald initiated coverage with an Overweight rating, which can attract fresh buy-side interest and provide incremental demand for the shares. Cantor Fitzgerald initiates coverage of Affirm Holdings (AFRM) with overweight recommendation
• Positive Sentiment: Bolt selected Affirm as the default BNPL provider across its one‑click checkout network in the U.S., expanding merchant distribution and potential GMV lift. Bolt Selects Affirm as Embedded Buy Now, Pay Later Partner Across Its One-Click Checkout Network
• Positive Sentiment: Affirm struck deals to bring BNPL to debit programs via Fiserv and related coverage, broadening reach into banks/credit unions and consumer debit flows — a distribution play that can increase transaction volume. Affirm and Fiserv Team to Bring BNPL to Debit Programs Fiserv and Affirm Join Forces to Bring Flexible Payments to Debit
• Positive Sentiment: Affirm is piloting BNPL for biweekly rent payments, expanding use cases beyond e‑commerce and adding potential recurring revenue streams. Affirm Is Expanding Buy Now, Pay Later Services for Rent Payments
• Positive Sentiment: Affirm is moving forward with plans for a banking subsidiary to enhance its financial services capabilities — the bank charter effort and related buildout are being framed as strategic enablers for scale. BNPL Fintech Affirm Advances Plans for Banking Subsidiary to Enhance Financial Services
• Neutral Sentiment: A Seeking Alpha piece reiterates a Buy stance based on GAAP profitability, strong GMV and engagement metrics (24.1M active consumers, rising transactions/user), but it also flags competitive and market skepticism — useful context but not an immediate catalyst. Affirm: Groceries On Credit? The Shift In BNPL And The Credit Market
• Neutral Sentiment: Reported short‑interest data for January appears inconsistent (zeros/NaN), suggesting a data anomaly rather than a meaningful change in bearish positioning; not a reliable signal today.
• Negative Sentiment: A Yahoo Finance valuation piece warns that recent share weakness and lofty earnings expectations leave AFRM exposed to downside if growth or margin improvements slow — a reminder that multiple expansion has driven much recent gains. Assessing Affirm Holdings (AFRM) Valuation After Recent Share Price Weakness And Lofty Earnings Expectations

Analysts Set New Price Targets

A number of research firms recently issued reports on AFRM. BTIG Research reaffirmed a “neutral” rating on shares of Affirm in a research note on Wednesday, December 17th. The Goldman Sachs Group reduced their price objective on Affirm from $105.00 to $94.00 and set a “buy” rating on the stock in a research report on Monday, October 13th. Weiss Ratings reiterated a “hold (c-)” rating on shares of Affirm in a research report on Monday, December 29th. Wall Street Zen downgraded shares of Affirm from a “buy” rating to a “hold” rating in a research note on Saturday, January 3rd. Finally, Wells Fargo & Company started coverage on shares of Affirm in a research note on Tuesday, October 21st. They set an “overweight” rating and a $89.00 price target on the stock. Two analysts have rated the stock with a Strong Buy rating, nineteen have given a Buy rating and nine have given a Hold rating to the stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $89.44.

Insiders Place Their Bets

In other news, CEO Max R. Levchin sold 666,666 shares of the business’s stock in a transaction on Monday, January 5th. The shares were sold at an average price of $80.62, for a total transaction of $53,746,612.92. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Robert O’hare sold 36,401 shares of the stock in a transaction on Monday, January 5th. The stock was sold at an average price of $80.00, for a total value of $2,912,080.00. Following the completion of the transaction, the chief financial officer directly owned 1,368 shares in the company, valued at $109,440. This trade represents a 96.38% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 711,256 shares of company stock worth $57,231,923. 11.01% of the stock is owned by company insiders.

Affirm Stock Up 0.1%

AFRM opened at $68.79 on Wednesday. The company has a debt-to-equity ratio of 2.40, a current ratio of 12.80 and a quick ratio of 12.80. The stock has a market capitalization of $22.71 billion, a price-to-earnings ratio of 102.67, a price-to-earnings-growth ratio of 3.11 and a beta of 3.57. The business has a 50-day moving average of $72.45 and a two-hundred day moving average of $74.59. Affirm Holdings, Inc. has a 12 month low of $30.90 and a 12 month high of $100.00.

Affirm (NASDAQ:AFRM) last announced its quarterly earnings data on Thursday, November 6th. The company reported $0.23 earnings per share for the quarter, topping the consensus estimate of $0.11 by $0.12. Affirm had a net margin of 6.74% and a return on equity of 7.75%. The business had revenue of $933.34 million for the quarter, compared to analyst estimates of $881.83 million. During the same period in the prior year, the firm posted ($0.31) EPS. The company’s revenue was up 33.6% on a year-over-year basis. On average, research analysts expect that Affirm Holdings, Inc. will post -0.18 earnings per share for the current year.

Affirm Profile

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.