Professional Advisory Services Inc. Sells 28,123 Shares of Alphabet Inc. $GOOG

Professional Advisory Services Inc. lessened its holdings in Alphabet Inc. (NASDAQ:GOOG) by 15.7% during the third quarter, HoldingsChannel.com reports. The firm owned 150,859 shares of the information services provider’s stock after selling 28,123 shares during the period. Alphabet accounts for 4.8% of Professional Advisory Services Inc.’s portfolio, making the stock its 2nd biggest position. Professional Advisory Services Inc.’s holdings in Alphabet were worth $36,742,000 as of its most recent filing with the Securities & Exchange Commission.

Other hedge funds have also added to or reduced their stakes in the company. Root Financial Partners LLC increased its stake in Alphabet by 22.8% in the 3rd quarter. Root Financial Partners LLC now owns 13,985 shares of the information services provider’s stock valued at $3,406,000 after buying an additional 2,594 shares during the last quarter. QTR Family Wealth LLC grew its holdings in shares of Alphabet by 4.4% in the 3rd quarter. QTR Family Wealth LLC now owns 22,255 shares of the information services provider’s stock valued at $5,420,000 after acquiring an additional 945 shares in the last quarter. GKV Capital Management Co. Inc. grew its holdings in shares of Alphabet by 3.3% in the 3rd quarter. GKV Capital Management Co. Inc. now owns 3,132 shares of the information services provider’s stock valued at $763,000 after acquiring an additional 100 shares in the last quarter. Horizon Bancorp Inc. IN increased its position in shares of Alphabet by 62.2% in the third quarter. Horizon Bancorp Inc. IN now owns 2,965 shares of the information services provider’s stock valued at $722,000 after acquiring an additional 1,137 shares during the last quarter. Finally, Element Wealth LLC raised its holdings in Alphabet by 5.2% during the third quarter. Element Wealth LLC now owns 3,028 shares of the information services provider’s stock worth $737,000 after acquiring an additional 151 shares in the last quarter. Institutional investors own 27.26% of the company’s stock.

Alphabet Stock Up 1.6%

Shares of GOOG opened at $333.59 on Tuesday. The firm has a market cap of $4.03 trillion, a P/E ratio of 32.90, a price-to-earnings-growth ratio of 1.81 and a beta of 1.09. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. Alphabet Inc. has a 52 week low of $142.66 and a 52 week high of $341.20. The firm’s 50-day simple moving average is $317.29 and its 200 day simple moving average is $262.47.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. During the same quarter in the previous year, the company posted $2.12 earnings per share. The business’s revenue was up 15.9% on a year-over-year basis. On average, analysts forecast that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were paid a $0.21 dividend. The ex-dividend date was Monday, December 8th. This represents a $0.84 annualized dividend and a yield of 0.3%. Alphabet’s payout ratio is 8.28%.

Wall Street Analyst Weigh In

Several research analysts have weighed in on GOOG shares. Canaccord Genuity Group boosted their price target on Alphabet from $330.00 to $390.00 and gave the stock a “buy” rating in a research report on Wednesday, January 7th. JPMorgan Chase & Co. raised their target price on shares of Alphabet from $260.00 to $300.00 and gave the company an “overweight” rating in a research note on Monday, October 27th. Guggenheim reaffirmed a “buy” rating and set a $375.00 price target on shares of Alphabet in a research report on Monday, December 1st. TD Cowen reiterated a “buy” rating on shares of Alphabet in a research note on Tuesday, January 13th. Finally, Sanford C. Bernstein lifted their price objective on shares of Alphabet from $260.00 to $305.00 and gave the company an “outperform” rating in a research report on Thursday, October 30th. Eight analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have assigned a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Buy” and a consensus target price of $327.13.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Mirae Asset added roughly 319,164 shares of GOOGL (~$100M), signaling institutional buying interest into Alphabet. Fund Update: Mirae Asset Global Investments Co., Ltd. Just Disclosed New Holdings
• Positive Sentiment: Needham/Laura Martin reaffirmed a Buy rating and maintained a ~$330 price target, giving Wall Street validation for continued upside. Alphabet’s Enduring Ad Moat: Why OpenAI’s Emerging Ad Model Supports a Buy Rating on GOOGL
• Positive Sentiment: MarketBeat coverage of Pelosi’s portfolio shows continued bullish, leveraged exposure to Alphabet (via LEAPS), which is a signal of long-term conviction from a high-profile investor. Pelosi’s Bullish 2026 Buy List: AI, Power & Dividends
• Positive Sentiment: YouTube is now cited as a top social-media source for AI model training, reinforcing Alphabet’s data advantage for AI products and ads (long-term growth driver). Google’s (GOOGL) YouTube Surpasses Reddit as Top Social Media Source for AI Models
• Neutral Sentiment: Daily market recaps report Alphabet shares trading higher versus the broader market, reflecting the net effect of the items below rather than fresh company-specific catalysts. Alphabet Inc. (GOOG) Outperforms Broader Market: What You Need to Know
• Neutral Sentiment: Alphabet’s VC arm participated in AI ecosystem financings (e.g., Synthesia), which supports long-term AI strategy but is peripheral to near-term earnings. Nvidia and Alphabet VC arms back AI startup Synthesia at $4 billion valuation
• Neutral Sentiment: Alphabet CEO stock sales were reported; such disclosures often trigger short-term attention but are frequently routine or pre-scheduled. Alphabet (NASDAQ:GOOG) CEO Sells $10,637,250.00 in Stock
• Negative Sentiment: Google agreed to a preliminary $68 million settlement over claims Google Assistant unlawfully recorded users — reputational and legal headwinds, though the payout is small versus Alphabet’s size; judge approval is pending. Google pays $68 million to settle claims its voice assistant spied on users
• Negative Sentiment: Emerging ad models from rivals (e.g., OpenAI/ChatGPT ad initiatives) and continued product launches from hyperscalers (Microsoft’s Maia 200 chip) increase competitive pressure on ad and cloud margins over time. ChatGPT Ad Model’s Potential to Shatter META & GOOGL Duopoly

Insider Buying and Selling at Alphabet

In related news, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $288.26, for a total value of $800,786.28. Following the transaction, the chief accounting officer directly owned 11,739 shares in the company, valued at approximately $3,383,884.14. This represents a 19.14% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider John Kent Walker sold 17,829 shares of Alphabet stock in a transaction dated Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the sale, the insider owned 42,972 shares of the company’s stock, valued at $13,531,453.08. This trade represents a 29.32% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 225,187 shares of company stock valued at $69,365,318 in the last ninety days. 12.99% of the stock is currently owned by corporate insiders.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.