ServiceNow (NYSE:NOW) Given New $190.00 Price Target at Robert W. Baird

ServiceNow (NYSE:NOW) had its target price lowered by equities research analysts at Robert W. Baird from $250.00 to $190.00 in a research report issued on Thursday,MarketScreener reports. The firm currently has an “outperform” rating on the information technology services provider’s stock. Robert W. Baird’s price objective indicates a potential upside of 42.76% from the company’s current price.

Other equities analysts have also recently issued reports about the company. Guggenheim upgraded ServiceNow from a “sell” rating to a “neutral” rating in a research report on Tuesday, December 16th. Barclays lifted their target price on ServiceNow from $242.00 to $245.00 and gave the company an “overweight” rating in a report on Thursday, October 30th. Oppenheimer reissued an “outperform” rating and issued a $175.00 price target (down from $200.00) on shares of ServiceNow in a report on Wednesday. Wall Street Zen upgraded shares of ServiceNow from a “hold” rating to a “buy” rating in a research report on Saturday, December 27th. Finally, Jefferies Financial Group decreased their target price on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating on the stock in a report on Friday. Two investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, six have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, ServiceNow has a consensus rating of “Moderate Buy” and an average price target of $204.24.

ServiceNow Stock Performance

NOW traded up $4.53 on Thursday, hitting $133.09. The company’s stock had a trading volume of 16,578,707 shares, compared to its average volume of 9,823,902. ServiceNow has a 12 month low of $123.78 and a 12 month high of $239.62. The firm has a market cap of $138.20 billion, a P/E ratio of 80.47, a price-to-earnings-growth ratio of 2.21 and a beta of 0.98. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. The company’s 50 day simple moving average is $153.50 and its 200-day simple moving average is $173.31.

Insider Buying and Selling

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $242,400.00. Following the completion of the sale, the director owned 47,930 shares of the company’s stock, valued at $7,745,488. The trade was a 3.03% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction dated Friday, November 14th. The shares were sold at an average price of $168.50, for a total value of $235,894.40. Following the transaction, the insider owned 25,270 shares in the company, valued at $4,257,893.92. This trade represents a 5.25% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 15,310 shares of company stock valued at $2,533,585 in the last three months. 0.34% of the stock is owned by corporate insiders.

Institutional Trading of ServiceNow

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Klingman & Associates LLC grew its holdings in shares of ServiceNow by 22.2% during the 2nd quarter. Klingman & Associates LLC now owns 533 shares of the information technology services provider’s stock worth $548,000 after acquiring an additional 97 shares during the period. Ethic Inc. lifted its stake in shares of ServiceNow by 1.6% in the 2nd quarter. Ethic Inc. now owns 25,496 shares of the information technology services provider’s stock valued at $26,067,000 after purchasing an additional 397 shares during the period. Howard Capital Management Inc. boosted its position in shares of ServiceNow by 32.0% during the second quarter. Howard Capital Management Inc. now owns 1,465 shares of the information technology services provider’s stock valued at $1,506,000 after purchasing an additional 355 shares in the last quarter. Chicago Capital LLC boosted its position in shares of ServiceNow by 1.0% during the second quarter. Chicago Capital LLC now owns 78,951 shares of the information technology services provider’s stock valued at $81,168,000 after purchasing an additional 744 shares in the last quarter. Finally, ASR Vermogensbeheer N.V. raised its holdings in ServiceNow by 128.8% in the second quarter. ASR Vermogensbeheer N.V. now owns 55,394 shares of the information technology services provider’s stock worth $56,944,000 after purchasing an additional 31,181 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.