BNP Paribas Exane Has Lowered Expectations for ServiceNow (NYSE:NOW) Stock Price

ServiceNow (NYSE:NOW) had its price target lowered by analysts at BNP Paribas Exane from $186.00 to $120.00 in a research report issued on Thursday,MarketScreener reports. The firm presently has a “neutral” rating on the information technology services provider’s stock. BNP Paribas Exane’s price objective would indicate a potential downside of 9.84% from the stock’s current price.

NOW has been the topic of a number of other reports. Sanford C. Bernstein restated an “outperform” rating and issued a $218.60 price target on shares of ServiceNow in a report on Thursday, October 30th. Mizuho decreased their target price on shares of ServiceNow from $210.00 to $190.00 and set an “outperform” rating for the company in a research report on Wednesday. JPMorgan Chase & Co. raised their target price on shares of ServiceNow from $204.00 to $215.00 and gave the company an “overweight” rating in a research note on Thursday, October 30th. Wall Street Zen raised ServiceNow from a “hold” rating to a “buy” rating in a research report on Saturday, December 27th. Finally, DA Davidson set a $220.00 price objective on ServiceNow and gave the company a “buy” rating in a report on Tuesday, December 16th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, six have given a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $204.24.

ServiceNow Stock Up 3.5%

NOW stock traded up $4.53 during trading on Thursday, reaching $133.09. 16,578,707 shares of the company traded hands, compared to its average volume of 9,823,902. The business has a 50 day simple moving average of $153.50 and a 200 day simple moving average of $173.31. ServiceNow has a 12 month low of $123.78 and a 12 month high of $239.62. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. The company has a market capitalization of $138.20 billion, a price-to-earnings ratio of 80.47, a price-to-earnings-growth ratio of 2.21 and a beta of 0.98.

Insider Buying and Selling

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the sale, the director owned 47,930 shares in the company, valued at $7,745,488. This represents a 3.03% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CFO Gina Mastantuono sold 2,085 shares of the firm’s stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $336,936.00. Following the sale, the chief financial officer directly owned 63,215 shares in the company, valued at approximately $10,215,544. This trade represents a 3.19% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 15,310 shares of company stock worth $2,533,585 over the last three months. Corporate insiders own 0.34% of the company’s stock.

Hedge Funds Weigh In On ServiceNow

Hedge funds have recently bought and sold shares of the business. Brighton Jones LLC increased its position in shares of ServiceNow by 1.1% during the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after purchasing an additional 30 shares in the last quarter. Sivia Capital Partners LLC lifted its holdings in ServiceNow by 4.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after purchasing an additional 34 shares in the last quarter. Register Financial Advisors LLC acquired a new stake in ServiceNow during the 2nd quarter worth $212,000. Patton Fund Management Inc. purchased a new stake in shares of ServiceNow during the second quarter worth $239,000. Finally, Highline Wealth Partners LLC grew its holdings in shares of ServiceNow by 1.8% during the second quarter. Highline Wealth Partners LLC now owns 623 shares of the information technology services provider’s stock worth $640,000 after buying an additional 11 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a strategic tie-up with OpenAI to run agentic AI across enterprise workflows — a clear signal that ServiceNow is embedding advanced generative AI into its platform, which supports upside to future product adoption and revenue if enterprise customers deploy these agents. ServiceNow Taps OpenAI to Run Agentic AI Across Enterprise Workflows
• Positive Sentiment: Coverage highlights ServiceNow positioning itself as the “control layer” for enterprise AI execution — framing the company as essential infrastructure for deploying and orchestrating AI at scale, which supports a longer-term revenue narrative. ServiceNow positions itself as the control layer for enterprise AI execution
• Positive Sentiment: ServiceNow expanded partner and channel programs (Build, global partner enhancements, channel AI emphasis) to accelerate AI-agent innovation and go-to-market — these moves can boost ecosystem-led sales and faster customer implementations. ServiceNow Beefs Up Channel Program With AI Emphasis
• Positive Sentiment: Partner wins and integrations (Action1 CMDB sync/patch management; CoreX SPM play) show continued partner traction that can drive incremental deployments. These tactical collaborations support near-term customer momentum. Action1 Partners with ServiceNow to Deliver Real-Time CMDB Synchronization and Autonomous Patch Management
• Positive Sentiment: BTIG reaffirmed a “buy” rating with a $200 target, reiterating bullish views on traction (Now Assist, AI features) — supportive analyst backing that can attract buyers. ServiceNow continues to see strong traction with Now Assist says BTIG
• Neutral Sentiment: Market/press notes and attention pieces explain the intraday move and provide context on volume and recent price action — useful for sentiment but not new fundamental data. ServiceNow (NOW) Stock Is Up, What You Need To Know
• Neutral Sentiment: Zacks pieces summarize Wall Street estimates and the range of analyst views ahead of/after Q4 — these previews set expectations but outcomes will hinge on the actual quarterly report. Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
• Negative Sentiment: Jefferies cut its price target from $230 to $175 (still a buy) — the lower target reduces some upside expectations and reflects more conservative near-term assumptions. Jefferies price target cut
• Negative Sentiment: Citigroup also trimmed its target (from $250.60 to $235) while keeping a buy — multiple target cuts suggest analysts are reassessing near-term growth or margin assumptions. Citigroup price target cut
• Negative Sentiment: Mizuho lowered expectations for NOW — another cautionary datapoint that may pressure sentiment until ServiceNow reports definitive quarterly results. Mizuho Has Lowered Expectations for ServiceNow

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.