Sohu.com (NASDAQ:SOHU) Sees Unusually-High Trading Volume – Time to Buy?

Shares of Sohu.com Inc. (NASDAQ:SOHU) saw unusually-strong trading volume on Friday . Approximately 40,482 shares traded hands during mid-day trading, an increase of 7% from the previous session’s volume of 37,929 shares.The stock last traded at $16.72 and had previously closed at $16.84.

Key Headlines Impacting Sohu.com

Here are the key news stories impacting Sohu.com this week:

• Positive Sentiment: Big event sports coverage (Australian Open) is driving fresh content and likely short‑term traffic spikes that support ad monetization — multiple match reports and round updates give Sohu high-engagement, timely content. Australian Open 2026: Key Matches and Updates
• Positive Sentiment: High-profile match stories (e.g., Tommy Paul advancing, Bublik and others) add further episodic traffic during the tournament window, supporting advertising CPMs and pageview growth. Tommy Paul Advances to Australian Open Round of 16 as Davidovich Fokina Retires
• Positive Sentiment: Analysis of major broadcast deals (UFC/Paramount) highlights changing media rights dynamics — if Sohu pursues more premium or licensed sports/video content, this market shift could create distribution or partnership opportunities. Understanding the Implications of UFC’s New Broadcast Deal with Paramount
• Positive Sentiment: Celebrity/entertainment coverage (Cha Eun‑woo investigation, BLACKPINK pop‑up) typically generates elevated clicks and social sharing — beneficial to portal ad revenue and engagement metrics. Cha Eun-woo Under Investigation for Alleged $13.6 Million Tax Evasion
• Neutral Sentiment: Macro/consumer retail pieces (Procter & Gamble results, Ralph Lauren store opening) are general market context but unlikely to directly affect Sohu’s ad or subscription revenue in the short term. Procter & Gamble’s Quarterly Results: Navigating Demand Challenges
• Neutral Sentiment: Non‑media items (health, local weather closures, sports recaps beyond marquee events) add breadth to Sohu’s feed but have mixed impact on long‑term monetization. Colorectal Cancer Deaths Rise Despite Overall Decline in Cancer Mortality for Americans Under 50

Analyst Ratings Changes

Several equities research analysts have issued reports on the company. Wall Street Zen upgraded Sohu.com from a “hold” rating to a “buy” rating in a research report on Saturday, November 22nd. Jefferies Financial Group upped their price target on shares of Sohu.com from $18.00 to $20.00 and gave the stock a “buy” rating in a report on Monday, November 17th. Weiss Ratings restated a “hold (c)” rating on shares of Sohu.com in a research note on Wednesday, October 8th. Finally, Citigroup restated a “buy” rating on shares of Sohu.com in a research report on Monday, November 17th. Two equities research analysts have rated the stock with a Buy rating and one has given a Hold rating to the stock. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $20.00.

Sohu.com Stock Performance

The firm has a market cap of $511.64 million, a PE ratio of 3.40 and a beta of 0.42. The company’s 50-day simple moving average is $15.60 and its two-hundred day simple moving average is $15.33.

Sohu.com (NASDAQ:SOHU) last announced its quarterly earnings results on Monday, November 17th. The information services provider reported $0.32 EPS for the quarter. The company had revenue of $180.16 million during the quarter. Sohu.com had a negative return on equity of 4.20% and a net margin of 25.92%.During the same period in the previous year, the business earned ($0.52) EPS.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in the company. Headlands Technologies LLC boosted its position in shares of Sohu.com by 369.9% during the second quarter. Headlands Technologies LLC now owns 2,016 shares of the information services provider’s stock valued at $27,000 after buying an additional 1,587 shares during the last quarter. EverSource Wealth Advisors LLC lifted its holdings in Sohu.com by 75.9% in the second quarter. EverSource Wealth Advisors LLC now owns 1,993 shares of the information services provider’s stock valued at $27,000 after acquiring an additional 860 shares during the period. New York State Common Retirement Fund grew its stake in shares of Sohu.com by 180.2% during the 2nd quarter. New York State Common Retirement Fund now owns 4,383 shares of the information services provider’s stock valued at $58,000 after purchasing an additional 2,819 shares during the period. Athos Capital Ltd purchased a new stake in Sohu.com in the third quarter worth about $138,000. Finally, Numerai GP LLC bought a new position in shares of Sohu.com in the third quarter worth about $175,000. Institutional investors own 33.02% of the company’s stock.

About Sohu.com

Sohu.com Inc (NASDAQ: SOHU) is a Beijing-based technology and media company that operates one of China’s earliest and most comprehensive online portals. Established in 1996 by Charles Zhang, the company provides a diverse array of internet services including news, entertainment, video streaming and UGC (user-generated content) platforms. Over the years, Sohu.com has expanded its content offerings to cover topics such as finance, sports, automotive news and lifestyle, catering primarily to users across Mainland China.

In addition to its content portal, Sohu.com is active in the online advertising market, leveraging its high-traffic websites and mobile apps to deliver targeted ads for brand marketers.