Wix.com (NASDAQ:WIX) Reaches New 52-Week Low – Here’s Why

Wix.com Ltd. (NASDAQ:WIX)’s share price hit a new 52-week low during trading on Tuesday . The company traded as low as $75.00 and last traded at $77.7720, with a volume of 557929 shares trading hands. The stock had previously closed at $80.16.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix launched “Harmony,” an AI-powered website builder that blends natural-language creation with pixel-perfect design — investors see this as a product-led growth catalyst for new user acquisition and higher ARPU over time. Wix Unveils Harmony
• Positive Sentiment: Wix will air a Super Bowl LX commercial (Feb 8) promoting Harmony — large-scale brand exposure that could accelerate sign-ups and conversion if the campaign resonates. Wix Returns to the Super Bowl
• Positive Sentiment: A Seeking Alpha note highlights reported ~314% EPS growth versus large multi-quarter price declines — framing Wix as improving fundamentally and potentially attractive to value/mean-reversion buyers. WIX Stock: 314% EPS Growth
• Neutral Sentiment: Options activity shows large speculative/hedged positions (“market whales”) — this can amplify intraday moves but doesn’t indicate directionally whether fundamentals will change. Market Whales and Their Recent Bets on WIX Options
• Neutral Sentiment: The broader analyst landscape remains largely bullish (many buy/overweight ratings and median targets well above the current price), which supports a longer-term upside thesis but leaves room for divergent near-term views. Quiver: Super Bowl & Analyst Notes
• Negative Sentiment: Citizens Jmp cut its price target from $185 to $125 (still a “market outperform”), signaling lowered near-term expectations that can pressure the shares despite the company’s product news. Benzinga: Price Target Cut
• Negative Sentiment: Large Super Bowl media spend raises near-term margin and cash-use questions — if ad ROI is muted, investors may penalize the stock even with strong product messaging. Quiver: Super Bowl Campaign

Analyst Ratings Changes

WIX has been the subject of several recent research reports. Citizens Jmp decreased their price objective on Wix.com from $185.00 to $125.00 and set a “market outperform” rating for the company in a report on Thursday. Citigroup reduced their price target on shares of Wix.com from $197.00 to $150.00 and set a “buy” rating for the company in a research report on Thursday, November 20th. Barclays decreased their price target on shares of Wix.com from $210.00 to $205.00 and set an “overweight” rating for the company in a research note on Wednesday. Evercore ISI dropped their price objective on shares of Wix.com from $250.00 to $160.00 and set an “outperform” rating on the stock in a research note on Thursday, November 20th. Finally, Cantor Fitzgerald lifted their price objective on shares of Wix.com from $135.00 to $140.00 and gave the company an “overweight” rating in a report on Thursday, December 11th. Two investment analysts have rated the stock with a Strong Buy rating, eighteen have given a Buy rating, two have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $163.86.

Wix.com Trading Up 6.0%

The company has a market capitalization of $4.74 billion, a P/E ratio of 36.14, a P/E/G ratio of 2.51 and a beta of 1.42. The company’s fifty day moving average is $99.38 and its 200 day moving average is $129.71.

Institutional Trading of Wix.com

A number of institutional investors have recently added to or reduced their stakes in WIX. Massachusetts Financial Services Co. MA boosted its stake in Wix.com by 70.3% in the 4th quarter. Massachusetts Financial Services Co. MA now owns 520,633 shares of the information services provider’s stock worth $54,089,000 after purchasing an additional 214,864 shares during the period. Flagship Harbor Advisors LLC bought a new position in shares of Wix.com in the fourth quarter valued at approximately $27,000. Analyst IMS Investment Management Services Ltd. raised its stake in Wix.com by 5.6% in the fourth quarter. Analyst IMS Investment Management Services Ltd. now owns 477,049 shares of the information services provider’s stock valued at $49,561,000 after purchasing an additional 25,135 shares in the last quarter. Hennion & Walsh Asset Management Inc. grew its holdings in shares of Wix.com by 2.2% during the 4th quarter. Hennion & Walsh Asset Management Inc. now owns 6,666 shares of the information services provider’s stock valued at $693,000 after purchasing an additional 142 shares during the last quarter. Finally, Dream Peak Capital Ltd bought a new stake in Wix.com in the fourth quarter worth $1,500,000. Hedge funds and other institutional investors own 81.52% of the company’s stock.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.