Viewtran Group (OTCMKTS:VIEWF) versus Marchex (NASDAQ:MCHX) Critical Comparison

Viewtran Group (OTCMKTS:VIEWF) and Marchex (NASDAQ:MCHX) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, earnings, analyst recommendations, institutional ownership, valuation, dividends and profitability.

Analyst Ratings

This is a summary of current ratings and price targets for Viewtran Group and Marchex, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viewtran Group	0	0	0	0	0.00
Marchex	2	0	0	0	1.00

Given Viewtran Group’s higher probable upside, analysts clearly believe Viewtran Group is more favorable than Marchex.

Insider and Institutional Ownership

73.5% of Marchex shares are owned by institutional investors. 29.2% of Viewtran Group shares are owned by insiders. Comparatively, 23.5% of Marchex shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Valuation and Earnings

This table compares Viewtran Group and Marchex”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viewtran Group	N/A	N/A	N/A	N/A	N/A
Marchex	$48.12 million	1.57	-$4.95 million	($0.11)	-15.59

Viewtran Group has higher earnings, but lower revenue than Marchex.

Profitability

This table compares Viewtran Group and Marchex’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viewtran Group	N/A	N/A	N/A
Marchex	-10.38%	-13.57%	-10.40%

Volatility & Risk

Viewtran Group has a beta of -2.33, meaning that its stock price is 333% less volatile than the S&P 500. Comparatively, Marchex has a beta of 1.93, meaning that its stock price is 93% more volatile than the S&P 500.

Summary

Viewtran Group beats Marchex on 5 of the 9 factors compared between the two stocks.

About Viewtran Group

Viewtran Group, Inc. provides supply chain financial services and enterprise solutions for the technology industry in China. It offers software development and technical deployment services; and hardware, software, and technical services. The company was formerly known as Cogo Group, Inc. and changed its name to Viewtran Group, Inc. in November 2013. Viewtran Group, Inc. is based in Shenzhen, China.

About Marchex

Marchex, Inc., a conversation intelligence company, provides conversational analytics and related solutions in the United States, Canada, and internationally. Its products include Marketing Edge that identifies which campaigns and channels are driving inbound conversations, evaluates what happens during those conversations, and closes the sales loop by connecting converted sales to marketing driven leads; Sonar Business Text Messaging, an artificial intelligence (AI) empowered intelligent workflow enabled mobile messaging solution that enables operations, sales, and marketing teams to communicate personally with field staff, prospects, and customers; Marchex Platform Services, a robust API-based conversation intelligence product that allows executives, sales, customer engagement, and marketing teams to apply Marchex AI to most any calls, regardless of communication platform, in order to identify actionable insights from conversations with their customers; Spotlight, an AI conversation analytics product for multi-location businesses; and Engage, a solution that provides locations with applications to enhance their overall performance. The company was incorporated in 2003 and is headquartered in Seattle, Washington.