Heck Capital Advisors LLC Has $4.11 Million Position in Alphabet Inc. $GOOGL

Heck Capital Advisors LLC raised its stake in Alphabet Inc. (NASDAQ:GOOGL) by 10.9% in the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 16,902 shares of the information services provider’s stock after acquiring an additional 1,666 shares during the period. Heck Capital Advisors LLC’s holdings in Alphabet were worth $4,109,000 at the end of the most recent quarter.

A number of other institutional investors have also recently modified their holdings of GOOGL. Brighton Jones LLC grew its stake in Alphabet by 3.9% during the fourth quarter. Brighton Jones LLC now owns 110,330 shares of the information services provider’s stock worth $20,886,000 after buying an additional 4,110 shares in the last quarter. Revolve Wealth Partners LLC lifted its holdings in shares of Alphabet by 3.5% during the 4th quarter. Revolve Wealth Partners LLC now owns 14,930 shares of the information services provider’s stock worth $2,826,000 after acquiring an additional 506 shares during the period. Oak Asset Management LLC lifted its holdings in shares of Alphabet by 26.7% during the 2nd quarter. Oak Asset Management LLC now owns 14,715 shares of the information services provider’s stock worth $2,593,000 after acquiring an additional 3,100 shares during the period. Ullmann Wealth Partners Group LLC boosted its position in shares of Alphabet by 6.1% during the 2nd quarter. Ullmann Wealth Partners Group LLC now owns 9,612 shares of the information services provider’s stock worth $1,694,000 after acquiring an additional 552 shares in the last quarter. Finally, Colorado Capital Management Inc. increased its stake in Alphabet by 9.9% in the second quarter. Colorado Capital Management Inc. now owns 3,462 shares of the information services provider’s stock valued at $610,000 after acquiring an additional 311 shares during the last quarter. 40.03% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

Several equities research analysts have weighed in on GOOGL shares. Needham & Company LLC upped their target price on Alphabet from $260.00 to $330.00 and gave the stock a “buy” rating in a research note on Thursday, October 30th. Hsbc Global Res raised Alphabet to a “strong-buy” rating in a report on Tuesday, October 7th. JPMorgan Chase & Co. upped their price objective on Alphabet from $340.00 to $385.00 and gave the stock an “overweight” rating in a research report on Friday, December 12th. Melius Research raised their price objective on Alphabet from $220.00 to $255.00 in a research note on Thursday, September 25th. Finally, Daiwa Capital Markets lifted their target price on Alphabet from $233.00 to $333.00 and gave the company a “buy” rating in a research report on Thursday, November 6th. Three equities research analysts have rated the stock with a Strong Buy rating, forty-two have issued a Buy rating and five have issued a Hold rating to the company. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $330.94.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Multiple analyst price-target raises signal renewed buy-side conviction (Deutsche Bank to $370, Robert W. Baird to $350, Wedbush to $360), implying visible upside expectations for revenue and AI-driven growth. Read More. Read More. Read More.
• Positive Sentiment: Commercial traction for Gemini: reports of a surge in sales of Google’s Gemini AI models point to stronger monetization of AI products and Google Cloud demand. Read More.
• Positive Sentiment: Positive press narratives reinforce the AI leadership story — coverage highlights 60%+ YTD gains, margin improvement, large shareholder payouts, and Alphabet as a long-term AI winner. These narratives support investor appetite for the stock. Read More. Read More.
• Neutral Sentiment: YouTube management flags content quality risks from AI-generated video and says ‘managing AI slop’ is a 2026 priority — this is operationally important but shows management is addressing the issue rather than leaving it untracked. Read More.
• Neutral Sentiment: Google-backed Isomorphic Labs delayed first clinical trials into late 2026 — a setback for a non-core, long-horizon biotech bet; limited near-term impact on Alphabet’s core ad/cloud earnings. Read More.
• Negative Sentiment: Cantor Fitzgerald downgraded Alphabet from ‘strong-buy’ to ‘hold’, signaling some analyst caution on valuation or near-term momentum. Read More.
• Negative Sentiment: Macro/headline risk pushed tech lower yesterday (Greenland/tariff rhetoric); Alphabet saw a sharper intraday dip than the broader market, highlighting sensitivity to risk-off moves. Read More. Read More.

Alphabet Stock Performance

Alphabet stock opened at $328.38 on Thursday. The business has a 50 day moving average of $313.58 and a 200-day moving average of $257.95. The company has a market capitalization of $3.96 trillion, a P/E ratio of 32.38, a P/E/G ratio of 1.78 and a beta of 1.08. Alphabet Inc. has a 1 year low of $140.53 and a 1 year high of $340.49. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75.

Alphabet (NASDAQ:GOOGL) last posted its earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The firm had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. On average, equities research analysts predict that Alphabet Inc. will post 8.9 earnings per share for the current year.

Insider Buying and Selling

In related news, insider John Kent Walker sold 17,829 shares of the stock in a transaction on Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total value of $5,614,173.81. Following the completion of the sale, the insider directly owned 42,972 shares in the company, valued at $13,531,453.08. This represents a 29.32% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction on Monday, December 15th. The stock was sold at an average price of $312.30, for a total value of $867,569.40. Following the transaction, the chief accounting officer directly owned 8,962 shares of the company’s stock, valued at approximately $2,798,832.60. This represents a 23.66% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 189,909 shares of company stock valued at $57,927,282 over the last quarter. 11.64% of the stock is currently owned by company insiders.

Alphabet Profile

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.