Bouygues (EPA:EN) Shares Pass Above 200-Day Moving Average – Here’s What Happened

Bouygues SA (EPA:EN)’s stock price passed above its 200-day moving average during trading on Wednesday . The stock has a 200-day moving average of €40.28 and traded as high as €45.07. Bouygues shares last traded at €44.69, with a volume of 452,057 shares trading hands.

Key Stories Impacting Bouygues

Here are the key news stories impacting Bouygues this week:

• Positive Sentiment: Bouygues Telecom launched a new Bbox 5G with Wi‑Fi 7 and an “Extra Bbox” backup device designed to keep customers online during fibre outages — a product move that improves the carrier’s fixed‑internet value proposition and resilience, helping win customers who lack reliable fibre. ZDNet article PhonAndroid article
• Positive Sentiment: Bouygues is explicitly targeting the last ADSL subscribers by using its mobile network as a fixed alternative — a clear customer‑acquisition strategy that could boost broadband subscriber growth and ARPU over time if migration from legacy ADSL is successful. Les Echos article
• Neutral Sentiment: Multiple consumer press pieces highlight promotional activity (e.g., iPhone discounts tied to Bouygues plans) and broad PR coverage of the new boxes — these can drive short‑term net adds but the long‑term fiscal impact depends on take‑up and churn. JeuxVideo article
• Negative Sentiment: Investor concerns that likely contributed to the share weakness include the potential margin pressure from hardware costs, 5G/backup box subsidies or promotional discounts required to win ADSL customers — these could compress near‑term EBITDA even if market share improves. Presse‑Citron article

Bouygues Stock Performance

The firm has a 50-day moving average of €43.76 and a two-hundred day moving average of €40.28.

Bouygues Company Profile

Bouygues SA, together with its subsidiaries, operates in the construction, energy, telecom, and media sectors in France and internationally. The company designs, builds, renovates, operates, and deconstructs building, infrastructure, and industrial projects; develops urban planning, residential, and commercial projects; builds and maintains roads and motorways, airport runways, ports, industrial logistics hubs, external works and amenities, reserved-lane public transport, recreational facilities, and environmental projects, as well as undertakes civil engineering, road safety, and signaling activities; produces, distributes, sells, and recycles aggregates, emulsions, asphalt mixes, ready-mix concrete, and bitumen; construction, renewal, and maintenance of rail networks; and installation and maintenance of pipes and pipelines.