Mizuho Lowers ServiceNow (NYSE:NOW) Price Target to $190.00

ServiceNow (NYSE:NOW) had its target price lowered by equities researchers at Mizuho from $210.00 to $190.00 in a report released on Wednesday,Benzinga reports. The brokerage currently has an “outperform” rating on the information technology services provider’s stock. Mizuho’s price objective suggests a potential upside of 51.61% from the stock’s previous close.

NOW has been the subject of a number of other reports. BTIG Research reaffirmed a “buy” rating and set a $200.00 price target on shares of ServiceNow in a research note on Monday, December 22nd. UBS Group reaffirmed a “buy” rating and set a $260.00 price objective (up previously from $200.00) on shares of ServiceNow in a research report on Tuesday. Oppenheimer decreased their target price on shares of ServiceNow from $230.00 to $200.00 and set an “outperform” rating for the company in a research report on Tuesday, January 13th. Wall Street Zen upgraded shares of ServiceNow from a “hold” rating to a “buy” rating in a report on Saturday, December 27th. Finally, Canaccord Genuity Group reaffirmed a “buy” rating and issued a $224.00 price objective on shares of ServiceNow in a research note on Thursday, October 30th. Three research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, five have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, ServiceNow presently has an average rating of “Moderate Buy” and an average price target of $215.54.

ServiceNow Trading Down 1.6%

Shares of NYSE NOW opened at $125.32 on Wednesday. The business has a 50-day moving average price of $156.00 and a two-hundred day moving average price of $174.49. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. The firm has a market capitalization of $130.13 billion, a PE ratio of 75.77, a PEG ratio of 2.19 and a beta of 0.98. ServiceNow has a one year low of $125.03 and a one year high of $239.62.

Insider Activity

In related news, Director Lawrence Jackson sold 1,325 shares of the company’s stock in a transaction dated Friday, November 28th. The shares were sold at an average price of $162.04, for a total transaction of $214,708.30. Following the transaction, the director owned 1,615 shares in the company, valued at $261,701.06. This represents a 45.07% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CFO Gina Mastantuono sold 2,075 shares of the company’s stock in a transaction on Friday, December 5th. The shares were sold at an average price of $170.00, for a total value of $352,750.00. Following the transaction, the chief financial officer directly owned 61,140 shares in the company, valued at $10,393,800. This trade represents a 3.28% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 15,310 shares of company stock worth $2,533,585. 0.34% of the stock is currently owned by insiders.

Hedge Funds Weigh In On ServiceNow

Several institutional investors and hedge funds have recently modified their holdings of the business. Kilter Group LLC bought a new stake in shares of ServiceNow during the second quarter worth $25,000. IAG Wealth Partners LLC boosted its stake in ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the period. Noble Wealth Management PBC increased its holdings in ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares in the last quarter. Lodestone Wealth Management LLC bought a new position in shares of ServiceNow during the 4th quarter worth approximately $26,000. Finally, Bogart Wealth LLC lifted its position in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Signed a high‑profile three‑year pact with OpenAI to embed ChatGPT/GPT‑5.2–powered AI agents across its platform, which could materially boost automation, product differentiation and future revenue growth. ServiceNow inks deal with OpenAI to boost its AI software stack
• Positive Sentiment: Expanded its global Partner Program to accelerate AI agent innovation, aiming to speed partner-led deployments and commercialization of AI workflows — a catalyst for faster customer adoption. ServiceNow enhances global Partner Program to accelerate AI agent innovation
• Positive Sentiment: Analysts remain constructive: TD Cowen kept a Buy rating with a $200 price target and other notes highlight a strengthened pipeline and AI tailwinds — institutional support that can stabilize the stock if execution continues. ServiceNow: Strong Execution and AI Momentum Offset M&A Concerns, Creating Attractive Risk/Reward
• Neutral Sentiment: At Davos, ServiceNow emphasized that enterprises want trusted, deployable platforms over many point AI PoCs — a thematic tailwind but one that rewards execution more than headlines. Davos 2026: Tired of AI PoCs, enterprises want trusted platforms, not a thousand solutions: ServiceNow
• Neutral Sentiment: Coverage on R&D/strategy, such as exploring biometric security as an AI workflow moat, signals product innovation but is still speculative for near‑term revenue impact. Is ServiceNow (NOW) Turning Biometric Security Into Its Next AI Workflow Moat?
• Negative Sentiment: Coverage explains why the stock underperformed in 2025 despite positive developments: a stock split, platform updates and a pricey acquisition failed to lift investor sentiment, pointing to concerns about growth trajectory and deal economics. Why Stock-Split Stock ServiceNow Slumped in 2025
• Negative Sentiment: Commentary and market pieces highlight the recent multi‑week share decline and technical weakness, underscoring short‑term selling pressure that may keep the stock depressed until growth clarity returns. Here’s why the ServiceNow stock price is tanking

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.