Alphabet Inc. $GOOG Holdings Lessened by WealthPlan Investment Management LLC

WealthPlan Investment Management LLC reduced its stake in Alphabet Inc. (NASDAQ:GOOG) by 6.3% during the 3rd quarter, HoldingsChannel.com reports. The fund owned 115,019 shares of the information services provider’s stock after selling 7,686 shares during the quarter. Alphabet accounts for 1.9% of WealthPlan Investment Management LLC’s portfolio, making the stock its 6th largest position. WealthPlan Investment Management LLC’s holdings in Alphabet were worth $28,013,000 at the end of the most recent reporting period.

Several other institutional investors have also recently added to or reduced their stakes in the stock. Bleakley Financial Group LLC raised its holdings in shares of Alphabet by 1.4% in the 2nd quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock valued at $30,160,000 after purchasing an additional 2,304 shares in the last quarter. CWA Asset Management Group LLC grew its stake in shares of Alphabet by 2.2% during the third quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock worth $38,272,000 after purchasing an additional 3,444 shares in the last quarter. American National Bank of Texas purchased a new position in Alphabet in the third quarter valued at $900,000. Northwestern Mutual Wealth Management Co. raised its stake in Alphabet by 3.7% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock valued at $206,542,000 after buying an additional 42,028 shares in the last quarter. Finally, Tower View Wealth Management LLC lifted its holdings in Alphabet by 6.9% during the 2nd quarter. Tower View Wealth Management LLC now owns 27,644 shares of the information services provider’s stock worth $4,904,000 after buying an additional 1,776 shares during the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insider Activity

In related news, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction on Wednesday, January 7th. The stock was sold at an average price of $321.21, for a total transaction of $10,439,325.00. Following the transaction, the chief executive officer owned 2,244,372 shares of the company’s stock, valued at $720,914,730.12. This represents a 1.43% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction on Monday, December 15th. The stock was sold at an average price of $312.30, for a total transaction of $867,569.40. Following the transaction, the chief accounting officer directly owned 8,962 shares in the company, valued at approximately $2,798,832.60. This trade represents a 23.66% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 192,687 shares of company stock valued at $58,728,068. 12.99% of the stock is currently owned by company insiders.

Wall Street Analysts Forecast Growth

Several research firms have recently issued reports on GOOG. Bank of America upped their price objective on Alphabet from $280.00 to $335.00 and gave the stock a “buy” rating in a research report on Thursday, October 30th. Wolfe Research increased their price target on shares of Alphabet from $290.00 to $350.00 and gave the company an “outperform” rating in a research note on Thursday, October 30th. Phillip Securities upgraded shares of Alphabet from a “moderate buy” rating to a “strong-buy” rating in a research report on Friday, November 7th. Morgan Stanley increased their target price on shares of Alphabet from $210.00 to $270.00 and gave the company an “overweight” rating in a research report on Thursday, October 2nd. Finally, TD Cowen boosted their price target on shares of Alphabet from $350.00 to $355.00 and gave the company a “buy” rating in a research report on Tuesday, January 13th. Seven analysts have rated the stock with a Strong Buy rating, thirty-one have given a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Buy” and an average target price of $321.97.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Rapid commercial traction for Gemini — reports show API calls and sales of Google’s Gemini models have more than doubled, indicating material near-term ad/cloud monetization upside as AI usage converts to revenue. Google Sees Surge in Sales of Gemini AI Models
• Positive Sentiment: Strategic wins and investor confidence — coverage highlights that Gemini 3, Berkshire Hathaway’s large stake and continued AI integration across Google products helped GOOGL outperform peers in 2025 and set expectations for continued momentum into 2026. These narratives support further multiple expansion. Alphabet: Q4 Earnings Surprises May Not Be Just About AI
• Positive Sentiment: Analyst upgrades and higher price targets — firms including RBC and UBS have raised targets/rating on GOOG, citing AI-driven ad momentum and expanding TAM for SMBs; Wall Street’s consensus remains a “Buy,” supporting near-term investor demand. RBC Raises Alphabet (GOOGL) Target on AI Advertising Momentum
• Neutral Sentiment: Quantum progress is long-term positive but not immediate — Google Quantum AI’s milestones position Alphabet for future opportunity, but commercial impact remains distant. Useful for long-term thesis, muted for quarter-to-quarter moves. A Once-in-a-Decade Investment Opportunity: 3 Quantum Computing Stocks to Buy and Hold
• Neutral Sentiment: Analyst target dispersion — new targets (e.g., UBS $345 and several higher targets) show bullish conviction but a wide range of estimates; supports upside but increases volatility as expectations get priced in. New Analyst Forecast: $GOOGL Given $345 Price Target
• Negative Sentiment: Macro/regulatory headlines weighing on tech — geopolitical tariff talk and EU tariff proposals have triggered broader Magnificent Seven selling pressure that pushed GOOGL lower amid market risk-off behavior. NVDA, GOOGL, AMZN: Trump’s Greenland Gambit Rattles Big Tech as EU Weighs Salvo
• Negative Sentiment: Isomorphic Labs delay — Google-backed drug-discovery unit pushed its clinical-trial timeline into late 2026, tempering near-term biotech-related upside and highlighting execution risk in non-core bets. Google-backed AI drug discovery startup Isomorphic Labs delays clinical trial timeline
• Negative Sentiment: Short-term price action reflects profit-taking — coverage and data show GOOG moved down more than the broader market in the latest session, consistent with a mix of macro headlines and some investors booking gains after a strong 2025 rally. Here’s Why Alphabet Inc. (GOOG) Fell More Than Broader Market

Alphabet Stock Down 2.5%

Shares of NASDAQ:GOOG opened at $322.16 on Wednesday. Alphabet Inc. has a 1-year low of $142.66 and a 1-year high of $341.20. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. The stock has a market cap of $3.89 trillion, a P/E ratio of 31.77, a P/E/G ratio of 1.82 and a beta of 1.09. The firm has a fifty day moving average price of $313.45 and a 200 day moving average price of $258.16.

Alphabet (NASDAQ:GOOG) last announced its earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The business had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. During the same period in the prior year, the company earned $2.12 earnings per share. The business’s revenue was up 15.9% compared to the same quarter last year. Sell-side analysts predict that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were paid a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio is 8.28%.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.