Pinnacle Financial Partners Inc Cuts Stock Holdings in Booking Holdings Inc. $BKNG

Pinnacle Financial Partners Inc lowered its position in Booking Holdings Inc. (NASDAQ:BKNG) by 4.2% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 2,694 shares of the business services provider’s stock after selling 117 shares during the period. Pinnacle Financial Partners Inc’s holdings in Booking were worth $14,546,000 at the end of the most recent reporting period.

A number of other large investors also recently made changes to their positions in BKNG. Halbert Hargrove Global Advisors LLC grew its position in Booking by 150.0% in the 3rd quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock worth $27,000 after purchasing an additional 3 shares in the last quarter. Westside Investment Management Inc. boosted its stake in shares of Booking by 400.0% in the 2nd quarter. Westside Investment Management Inc. now owns 5 shares of the business services provider’s stock worth $29,000 after buying an additional 4 shares during the last quarter. Davis Capital Management purchased a new position in shares of Booking in the 3rd quarter worth approximately $32,000. First PREMIER Bank grew its holdings in shares of Booking by 100.0% in the second quarter. First PREMIER Bank now owns 6 shares of the business services provider’s stock valued at $35,000 after acquiring an additional 3 shares in the last quarter. Finally, Barnes Dennig Private Wealth Management LLC increased its position in shares of Booking by 100.0% during the second quarter. Barnes Dennig Private Wealth Management LLC now owns 6 shares of the business services provider’s stock valued at $35,000 after acquiring an additional 3 shares during the last quarter. 92.42% of the stock is owned by institutional investors.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: KAYAK’s 2026 “What the Future” report highlights destination and behavior trends that support continued travel demand — a tailwind for Booking’s core marketplaces. KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year
• Neutral Sentiment: Options-market flow is being analyzed for directional bets and hedging around BKNG — this can signal positioning but is not a definitive directional catalyst by itself. 6BKNG : What the Options Market Tells Us About Booking Holdings
• Neutral Sentiment: Heightened investor interest and search activity around Booking is drawing attention but doesn’t by itself explain near-term price direction. Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
• Neutral Sentiment: Roundups and analyst coverage (e.g., top stock reports) are increasing visibility but provide mixed, non-specific short-term impact. Top Stock Reports for American Express, Intuitive Surgical & Booking
• Negative Sentiment: CEO Glenn D. Fogel disclosed sales totaling 1,013 shares on Jan. 15 (two Form 4 filings) for roughly $5.25M — a visible reduction in insider holdings that can pressure sentiment despite the small percentage change relative to total ownership. Form 4 (Fogel) – SEC Filing Form 4 (Fogel) – SEC Filing
• Negative Sentiment: Director Vanessa Ames Wittman sold 15 shares (~$77.9k) on Jan. 15 — a small absolute amount but contributes to the pattern of insider selling cited by the market. Form 4 (Wittman) – SEC Filing

Booking Stock Down 1.5%

NASDAQ BKNG opened at $5,115.91 on Friday. The company has a market cap of $164.91 billion, a PE ratio of 33.25, a price-to-earnings-growth ratio of 1.13 and a beta of 1.23. Booking Holdings Inc. has a 52 week low of $4,096.23 and a 52 week high of $5,839.41. The firm’s 50-day simple moving average is $5,186.05 and its two-hundred day simple moving average is $5,361.70.

Booking (NASDAQ:BKNG) last posted its quarterly earnings results on Tuesday, October 28th. The business services provider reported $99.50 earnings per share (EPS) for the quarter, beating the consensus estimate of $95.56 by $3.94. The company had revenue of $9.01 billion for the quarter, compared to analyst estimates of $8.71 billion. Booking had a net margin of 19.37% and a negative return on equity of 134.86%. The company’s quarterly revenue was up 12.7% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $83.39 earnings per share. As a group, equities research analysts anticipate that Booking Holdings Inc. will post 209.92 EPS for the current year.

Booking Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Wednesday, December 31st. Shareholders of record on Friday, December 5th were issued a dividend of $9.60 per share. The ex-dividend date of this dividend was Friday, December 5th. This represents a $38.40 dividend on an annualized basis and a yield of 0.8%. Booking’s payout ratio is presently 24.96%.

Insider Buying and Selling at Booking

In related news, Director Vanessa Ames Wittman sold 15 shares of the stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the sale, the director owned 687 shares of the company’s stock, valued at approximately $3,566,320.05. This represents a 2.14% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CEO Glenn D. Fogel sold 953 shares of the firm’s stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total value of $4,937,817.02. Following the completion of the transaction, the chief executive officer owned 19,615 shares of the company’s stock, valued at approximately $101,631,984.10. This represents a 4.63% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 3,324 shares of company stock worth $17,190,323. Company insiders own 0.16% of the company’s stock.

Analyst Upgrades and Downgrades

BKNG has been the topic of several research analyst reports. Rothschild & Co Redburn boosted their price objective on Booking from $6,250.00 to $6,400.00 and gave the stock a “buy” rating in a research report on Thursday, October 30th. Morgan Stanley set a $6,150.00 target price on Booking in a research note on Wednesday, October 29th. Cantor Fitzgerald increased their price target on shares of Booking from $5,550.00 to $5,830.00 and gave the company a “neutral” rating in a research report on Thursday, January 8th. BNP Paribas Exane started coverage on shares of Booking in a report on Monday, November 24th. They set an “outperform” rating and a $6,100.00 price objective for the company. Finally, Cowen reiterated a “buy” rating on shares of Booking in a research note on Wednesday, December 3rd. One investment analyst has rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating and eight have assigned a Hold rating to the company. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $6,225.56.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.