Brokerages Set Procter & Gamble Company (The) (NYSE:PG) Target Price at $169.23

Procter & Gamble Company (The) (NYSE:PG) has been assigned an average recommendation of “Moderate Buy” from the twenty-five ratings firms that are covering the firm, Marketbeat Ratings reports. Ten analysts have rated the stock with a hold recommendation and fifteen have issued a buy recommendation on the company. The average 1-year price target among analysts that have issued a report on the stock in the last year is $168.7273.

PG has been the subject of several research analyst reports. Piper Sandler initiated coverage on Procter & Gamble in a research report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 target price for the company. JPMorgan Chase & Co. reduced their price target on shares of Procter & Gamble from $165.00 to $157.00 and set a “neutral” rating on the stock in a research note on Thursday, December 18th. Morgan Stanley set a $175.00 price objective on shares of Procter & Gamble in a report on Monday, October 27th. Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and upped their target price for the stock from $156.00 to $179.00 in a research note on Tuesday, December 16th. Finally, Deutsche Bank Aktiengesellschaft decreased their price target on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a research note on Monday, December 8th.

Procter & Gamble News Roundup

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G announced a dividend increase that pushed shares higher after the news; investors often view dividend raises as a sign of cash-flow confidence. Procter & Gamble (NYSE:PG) Shares Up 1.4% Following Dividend Announcement
• Positive Sentiment: UBS reiterated a Buy rating on PG, which can lend support to the stock by reinforcing institutional conviction. UBS Sticks to Their Buy Rating for Procter & Gamble (PG)
• Positive Sentiment: Dividend-focused coverage included P&G in a roundup of high-yield and dividend-resilient names, reinforcing interest from income-oriented investors. Dividend roundup: Goldman Sachs, Procter & Gamble, Costco, Caterpillar, and more
• Neutral Sentiment: Zacks published an in-depth preview of Q2 metrics (beyond EPS/revenue), offering models and expectations investors should watch when the quarter posts—useful for positioning but not an immediate catalyst. Insights Into P&G (PG) Q2: Wall Street Projections for Key Metrics
• Neutral Sentiment: The options market shows unusual activity that some interpret as signaling bigger moves ahead; this is mixed info—could indicate hedging or directional bets. Is the Options Market Predicting a Spike in Procter & Gamble Stock?
• Neutral Sentiment: P&G is scheduled to report earnings soon (projected posting), keeping the stock sensitive to the quarter’s top-line and margin details. Procter & Gamble (PG) Projected to Post Earnings on Thursday
• Neutral Sentiment: A comparative profile vs. smaller peer Synergy CHC was published; not directly market-moving for PG but helpful context for sector/peer analysis. Head to Head Comparison: Procter & Gamble (NYSE:PG) vs. Synergy CHC (NASDAQ:SNYR)
• Neutral Sentiment: P&G appears on lists of dividend-paying Dow stocks (Dogs of the Dow coverage), which can attract income-focused flows over time but is not an immediate catalyst. The Dogs of the Dow: 10 Downtrodden Dividends Paying Out Up to 6.8%
• Neutral Sentiment: Media noted that CEO stock incentives could meaningfully increase his compensation—this aligns management with shareholders but may raise questions about dilution/compensation structure for some investors. Procter & Gamble CEO could see major wealth boost from stock incentives
• Negative Sentiment: Zacks’ earnings preview warned Q2 EPS may decline and suggested P&G may lack the mix for an earnings beat—this raises short-term downside risk if results disappoint. Earnings Preview: Procter & Gamble (PG) Q2 Earnings Expected to Decline
• Negative Sentiment: Large put buying was reported (76,923 puts), a roughly 190% jump vs. typical volume—this is a bearish options signal that could amplify volatility or signal hedging against a near-term drop. Is the Options Market Predicting a Spike in Procter & Gamble Stock?
• Negative Sentiment: A report noted an insider (Rep. Gilbert Ray Cisneros, Jr.) sold shares; insider selling can be perceived negatively even if non-material. Procter & Gamble (NYSE:PG) Stock Unloaded Rep. Gilbert Ray Cisneros, Jr.

Insider Activity at Procter & Gamble

In related news, CAO Matthew W. Janzaruk sold 725 shares of Procter & Gamble stock in a transaction dated Thursday, October 30th. The stock was sold at an average price of $149.57, for a total value of $108,438.25. Following the completion of the sale, the chief accounting officer directly owned 979 shares in the company, valued at $146,429.03. The trade was a 42.55% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Corporate insiders own 0.20% of the company’s stock.

Institutional Investors Weigh In On Procter & Gamble

Several hedge funds have recently modified their holdings of the business. Halbert Hargrove Global Advisors LLC purchased a new stake in Procter & Gamble during the third quarter worth $25,000. Signature Resources Capital Management LLC lifted its stake in shares of Procter & Gamble by 67.9% during the 2nd quarter. Signature Resources Capital Management LLC now owns 178 shares of the company’s stock worth $28,000 after purchasing an additional 72 shares during the last quarter. Saranac Partners Ltd bought a new stake in Procter & Gamble during the third quarter valued at about $30,000. Corundum Trust Company INC purchased a new position in Procter & Gamble in the third quarter valued at about $32,000. Finally, Mid American Wealth Advisory Group Inc. bought a new position in Procter & Gamble in the second quarter worth about $34,000. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Procter & Gamble Stock Down 0.1%

Shares of NYSE:PG opened at $144.55 on Monday. The firm has a market capitalization of $337.77 billion, a PE ratio of 21.10, a price-to-earnings-growth ratio of 4.88 and a beta of 0.39. The business has a 50 day simple moving average of $144.72 and a two-hundred day simple moving average of $151.05. Procter & Gamble has a 1 year low of $137.62 and a 1 year high of $179.99. The company has a debt-to-equity ratio of 0.46, a current ratio of 0.71 and a quick ratio of 0.51.

Procter & Gamble (NYSE:PG) last issued its quarterly earnings results on Friday, October 24th. The company reported $1.99 earnings per share for the quarter, topping the consensus estimate of $1.90 by $0.09. Procter & Gamble had a return on equity of 32.63% and a net margin of 19.74%.The firm had revenue of $22.39 billion for the quarter, compared to the consensus estimate of $22.23 billion. During the same period in the prior year, the business posted $1.93 earnings per share. The company’s revenue for the quarter was up 3.0% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.100 EPS. On average, equities analysts predict that Procter & Gamble will post 6.91 EPS for the current year.

Procter & Gamble Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be issued a $1.0568 dividend. This represents a $4.23 annualized dividend and a dividend yield of 2.9%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s dividend payout ratio is currently 61.61%.

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.