Booking (NASDAQ:BKNG) Director Vanessa Ames Wittman Sells 15 Shares of Stock

Booking Holdings Inc. (NASDAQ:BKNG) Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total value of $77,867.25. Following the sale, the director directly owned 687 shares of the company’s stock, valued at $3,566,320.05. This represents a 2.14% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink.

Vanessa Ames Wittman also recently made the following trade(s):

• On Monday, December 15th, Vanessa Ames Wittman sold 15 shares of Booking stock. The shares were sold at an average price of $5,362.00, for a total transaction of $80,430.00.
• On Monday, November 17th, Vanessa Ames Wittman sold 15 shares of Booking stock. The stock was sold at an average price of $5,030.00, for a total transaction of $75,450.00.

Booking Stock Down 1.5%

NASDAQ BKNG opened at $5,115.91 on Friday. The firm has a 50-day moving average price of $5,186.05 and a two-hundred day moving average price of $5,361.70. Booking Holdings Inc. has a 12-month low of $4,096.23 and a 12-month high of $5,839.41. The company has a market capitalization of $164.91 billion, a P/E ratio of 33.25, a P/E/G ratio of 1.13 and a beta of 1.23.

Booking (NASDAQ:BKNG) last announced its earnings results on Tuesday, October 28th. The business services provider reported $99.50 EPS for the quarter, topping the consensus estimate of $95.56 by $3.94. The company had revenue of $9.01 billion for the quarter, compared to analysts’ expectations of $8.71 billion. Booking had a net margin of 19.37% and a negative return on equity of 134.86%. The business’s revenue for the quarter was up 12.7% on a year-over-year basis. During the same period last year, the firm earned $83.39 earnings per share. Equities analysts expect that Booking Holdings Inc. will post 209.92 EPS for the current year.

Booking Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Wednesday, December 31st. Stockholders of record on Friday, December 5th were given a dividend of $9.60 per share. This represents a $38.40 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date was Friday, December 5th. Booking’s dividend payout ratio is presently 24.96%.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of BKNG. Brighton Jones LLC raised its position in Booking by 34.9% in the fourth quarter. Brighton Jones LLC now owns 251 shares of the business services provider’s stock valued at $1,249,000 after purchasing an additional 65 shares during the last quarter. Revolve Wealth Partners LLC bought a new stake in shares of Booking during the fourth quarter worth about $209,000. Balefire LLC increased its stake in shares of Booking by 28.9% in the second quarter. Balefire LLC now owns 58 shares of the business services provider’s stock valued at $336,000 after buying an additional 13 shares during the period. Sivia Capital Partners LLC raised its holdings in Booking by 25.0% in the 2nd quarter. Sivia Capital Partners LLC now owns 165 shares of the business services provider’s stock valued at $955,000 after buying an additional 33 shares during the last quarter. Finally, Sovran Advisors LLC acquired a new stake in Booking during the 2nd quarter worth approximately $594,000. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: KAYAK’s 2026 “What the Future” report highlights destination and behavior trends that support continued travel demand — a tailwind for Booking’s core marketplaces. KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year
• Neutral Sentiment: Options-market flow is being analyzed for directional bets and hedging around BKNG — this can signal positioning but is not a definitive directional catalyst by itself. 6BKNG : What the Options Market Tells Us About Booking Holdings
• Neutral Sentiment: Heightened investor interest and search activity around Booking is drawing attention but doesn’t by itself explain near-term price direction. Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
• Neutral Sentiment: Roundups and analyst coverage (e.g., top stock reports) are increasing visibility but provide mixed, non-specific short-term impact. Top Stock Reports for American Express, Intuitive Surgical & Booking
• Negative Sentiment: CEO Glenn D. Fogel disclosed sales totaling 1,013 shares on Jan. 15 (two Form 4 filings) for roughly $5.25M — a visible reduction in insider holdings that can pressure sentiment despite the small percentage change relative to total ownership. Form 4 (Fogel) – SEC Filing Form 4 (Fogel) – SEC Filing
• Negative Sentiment: Director Vanessa Ames Wittman sold 15 shares (~$77.9k) on Jan. 15 — a small absolute amount but contributes to the pattern of insider selling cited by the market. Form 4 (Wittman) – SEC Filing

Analyst Upgrades and Downgrades

A number of research analysts recently commented on the company. Bank of America raised Booking from a “neutral” rating to a “buy” rating and set a $6,000.00 price target for the company in a research note on Monday, November 24th. KeyCorp boosted their target price on shares of Booking from $6,450.00 to $6,630.00 and gave the company an “overweight” rating in a research report on Wednesday, October 29th. Rothschild & Co Redburn upped their price target on shares of Booking from $6,250.00 to $6,400.00 and gave the stock a “buy” rating in a report on Thursday, October 30th. Gordon Haskett lifted their price objective on shares of Booking from $5,620.00 to $5,710.00 and gave the company a “hold” rating in a research note on Wednesday, December 10th. Finally, BNP Paribas Exane started coverage on shares of Booking in a research report on Monday, November 24th. They set an “outperform” rating and a $6,100.00 price objective for the company. One equities research analyst has rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating and eight have assigned a Hold rating to the stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $6,225.56.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.