Procter & Gamble (NYSE:PG) Stock Price Down 1.2% – Here’s Why

Shares of Procter & Gamble Company (The) (NYSE:PG) were down 1.2% on Thursday . The company traded as low as $144.35 and last traded at $144.58. Approximately 10,084,580 shares changed hands during trading, a decline of 14% from the average daily volume of 11,673,658 shares. The stock had previously closed at $146.35.

More Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Wells Fargo moved to a buy on PG, signaling analyst support that can help sentiment and limit downside pressure. Procter & Gamble (PG) Gets a Buy from Wells Fargo
• Positive Sentiment: TD Cowen published bullish commentary on PG, another vote of confidence from the sell-side that may support the stock. TD Cowen is bullish on the Procter & Gamble Company (PG)
• Positive Sentiment: P&G declared its quarterly dividend of $1.0568 (record Jan 23, payable Feb 17), maintaining its long dividend streak and supporting income-oriented investors. P&G Declares Quarterly Dividend, January 2026
• Positive Sentiment: The company publicly urged shareholders to reject a mini-tender offer at $100/share, which protects shareholder value by discouraging a deeply discounted purchase. PG Recommends Stockholders Reject Mini-Tender Offer by Potemkin Limited
• Neutral Sentiment: P&G is projected to report quarterly earnings this week; the report itself (results and guidance) will be the main near-term catalyst. Procter & Gamble (PG) Projected to Post Earnings on Thursday
• Neutral Sentiment: P&G was included in a “Dogs of the Dow” dividend roundup, highlighting its yield for income investors but not implying immediate price direction. The Dogs of the Dow: 10 Downtrodden Dividends Paying Out Up to 6.8%
• Negative Sentiment: Unusually large options activity: investors bought ~76,923 put contracts (about +190% vs. average), which signals elevated bearish bets and likely contributed to downward pressure on the stock.
• Negative Sentiment: A Zacks earnings preview flagged that P&G may lack the setup for an earnings beat and expects a Q2 earnings decline, increasing the risk of a negative surprise. Earnings Preview: Procter & Gamble (PG) Q2 Earnings Expected to Decline
• Negative Sentiment: Insider activity: Rep. Gilbert Ray Cisneros Jr. sold PG shares, which can be interpreted negatively by some traders as a signal to reduce exposure. Procter & Gamble (NYSE:PG) Stock Unloaded Rep. Gilbert Ray Cisneros, Jr.

Analyst Ratings Changes

PG has been the subject of several recent analyst reports. Cowen reissued a “buy” rating on shares of Procter & Gamble in a report on Thursday, January 8th. Morgan Stanley set a $175.00 price target on Procter & Gamble in a research note on Monday, October 27th. Barclays lowered their price objective on Procter & Gamble from $153.00 to $151.00 and set an “equal weight” rating for the company in a report on Monday, December 8th. Deutsche Bank Aktiengesellschaft decreased their target price on Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a research report on Monday, December 8th. Finally, Bank of America dropped their price target on Procter & Gamble from $180.00 to $174.00 and set a “buy” rating on the stock in a research report on Wednesday, October 8th. Fifteen equities research analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company. According to data from MarketBeat.com, Procter & Gamble currently has an average rating of “Moderate Buy” and an average target price of $168.55.

Procter & Gamble Trading Down 1.2%

The firm’s fifty day moving average price is $144.80 and its 200-day moving average price is $151.20. The company has a market cap of $337.84 billion, a price-to-earnings ratio of 21.11, a P/E/G ratio of 4.87 and a beta of 0.39. The company has a debt-to-equity ratio of 0.46, a current ratio of 0.71 and a quick ratio of 0.51.

Procter & Gamble (NYSE:PG) last issued its quarterly earnings data on Friday, October 24th. The company reported $1.99 earnings per share for the quarter, beating the consensus estimate of $1.90 by $0.09. Procter & Gamble had a net margin of 19.74% and a return on equity of 32.63%. The firm had revenue of $22.39 billion for the quarter, compared to the consensus estimate of $22.23 billion. During the same period last year, the firm posted $1.93 EPS. Procter & Gamble’s quarterly revenue was up 3.0% compared to the same quarter last year. Procter & Gamble has set its FY 2026 guidance at 6.830-7.100 EPS. On average, equities analysts expect that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be given a $1.0568 dividend. This represents a $4.23 annualized dividend and a yield of 2.9%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s dividend payout ratio (DPR) is currently 61.75%.

Insider Transactions at Procter & Gamble

In other news, CAO Matthew W. Janzaruk sold 725 shares of the stock in a transaction on Thursday, October 30th. The stock was sold at an average price of $149.57, for a total value of $108,438.25. Following the completion of the transaction, the chief accounting officer owned 979 shares of the company’s stock, valued at approximately $146,429.03. This represents a 42.55% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this link. Company insiders own 0.20% of the company’s stock.

Hedge Funds Weigh In On Procter & Gamble

Several large investors have recently bought and sold shares of the stock. PFG Private Wealth Management LLC acquired a new stake in shares of Procter & Gamble in the 4th quarter worth approximately $206,000. Nilsine Partners LLC raised its holdings in Procter & Gamble by 4.8% during the fourth quarter. Nilsine Partners LLC now owns 17,502 shares of the company’s stock worth $2,508,000 after purchasing an additional 797 shares in the last quarter. Three Seasons Wealth LLC acquired a new stake in Procter & Gamble in the fourth quarter worth approximately $573,000. Community Financial Services Group LLC boosted its stake in Procter & Gamble by 0.3% during the 4th quarter. Community Financial Services Group LLC now owns 47,349 shares of the company’s stock valued at $6,786,000 after purchasing an additional 138 shares in the last quarter. Finally, BTC Capital Management Inc. increased its position in shares of Procter & Gamble by 5.3% during the 4th quarter. BTC Capital Management Inc. now owns 91,380 shares of the company’s stock valued at $13,093,000 after purchasing an additional 4,604 shares during the period. Institutional investors and hedge funds own 65.77% of the company’s stock.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.