Amazon.com (NASDAQ:AMZN) Given New $300.00 Price Target at The Goldman Sachs Group

Amazon.com (NASDAQ:AMZN) had its target price increased by research analysts at The Goldman Sachs Group from $290.00 to $300.00 in a research report issued to clients and investors on Wednesday,MarketScreener reports. The brokerage presently has a “buy” rating on the e-commerce giant’s stock. The Goldman Sachs Group’s price target points to a potential upside of 25.94% from the stock’s previous close.

AMZN has been the subject of a number of other research reports. Barclays restated an “overweight” rating and set a $300.00 target price (up previously from $275.00) on shares of Amazon.com in a research report on Friday, October 31st. Rothschild & Co Redburn reissued a “neutral” rating and set a $250.00 price target on shares of Amazon.com in a research report on Tuesday, November 18th. Loop Capital raised their price objective on Amazon.com from $300.00 to $360.00 and gave the stock a “buy” rating in a research note on Tuesday, November 18th. CICC Research boosted their target price on shares of Amazon.com from $240.00 to $280.00 and gave the company an “outperform” rating in a research report on Wednesday, November 5th. Finally, Arete Research raised their target price on Amazon.com from $248.00 to $253.00 and gave the company a “buy” rating in a report on Monday, October 27th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $295.96.

Amazon.com Stock Up 0.7%

Amazon.com stock traded up $1.56 during midday trading on Wednesday, reaching $238.21. The stock had a trading volume of 42,574,837 shares, compared to its average volume of 42,101,430. The stock has a market capitalization of $2.55 trillion, a P/E ratio of 33.65, a price-to-earnings-growth ratio of 1.52 and a beta of 1.37. The firm’s fifty day simple moving average is $232.66 and its 200-day simple moving average is $228.35. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. Amazon.com has a 1-year low of $161.38 and a 1-year high of $258.60.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.57 by $0.38. The firm had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company’s revenue was up 13.4% compared to the same quarter last year. During the same period in the previous year, the business earned $1.43 EPS. As a group, analysts expect that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Activity at Amazon.com

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the transaction, the director owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This represents a 4.52% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Douglas J. Herrington sold 2,500 shares of the company’s stock in a transaction that occurred on Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the transaction, the chief executive officer directly owned 505,934 shares in the company, valued at approximately $117,993,927.48. This trade represents a 0.49% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 79,734 shares of company stock worth $18,534,017 over the last quarter. 9.70% of the stock is owned by company insiders.

Institutional Trading of Amazon.com

Several institutional investors have recently made changes to their positions in the company. Brighton Jones LLC grew its stake in shares of Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock worth $885,478,000 after acquiring an additional 397,007 shares during the period. Revolve Wealth Partners LLC lifted its holdings in Amazon.com by 4.1% during the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after purchasing an additional 986 shares during the last quarter. Bank Pictet & Cie Europe AG lifted its holdings in Amazon.com by 2.8% during the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares during the last quarter. Highview Capital Management LLC DE boosted its position in Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after purchasing an additional 1,518 shares during the period. Finally, Liberty Square Wealth Partners LLC purchased a new position in shares of Amazon.com in the fourth quarter worth about $2,153,000. Institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS launches a European “sovereign cloud,” positioning Amazon to win government and regulated-enterprise business in the EU — that expands addressable market and reduces regulatory friction for cloud customers. Amazon launches new Europe-based cloud service
• Positive Sentiment: Amazon secured a U.S. copper supply deal (Rio Tinto) to support its AI data‑center buildout — this reduces a key materials bottleneck for rapid server expansion and helps keep capex timelines intact. Rio Tinto to supply copper to Amazon
• Positive Sentiment: Analyst and market optimism around AWS and ad revenue growth persists (e.g., bullish notes on advertising/AI tailwinds), supporting higher medium-term earnings expectations for Amazon. TD Cowen increases price target on advertising boom
• Neutral Sentiment: Expanded minifridge recall notes Amazon as a previous seller of affected Frigidaire models — potential reputational/fulfillment noise but limited direct financial impact for Amazon. Minifridge recall expands
• Neutral Sentiment: Ongoing strategic debate about “agentic commerce” and AI-driven retail could both help and disrupt Amazon’s retail economics — a structural theme investors are watching but not an immediate catalyst. Amazon and Walmart swap scripts
• Negative Sentiment: Amazon is contesting Saks Global’s Chapter 11 financing after its $475M stake in the luxury chain was rendered effectively worthless; a judge recently rejected Amazon’s first effort to block the funding — this is a direct near‑term hit to equity value and could mean further legal costs or write‑downs. Amazon threatens ‘drastic action’ after Saks bankruptcy
• Negative Sentiment: Regulatory/legal headwinds persist: Amazon is appealing an Italian antitrust fine (even after a reduction) — continued regulatory exposure adds litigation risk and potential fines. Amazon to appeal against Italian antitrust fine

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.