Sony (NYSE:SONY) Rating Lowered to Hold at Zacks Research

Sony (NYSE:SONY) was downgraded by Zacks Research from a “strong-buy” rating to a “hold” rating in a note issued to investors on Monday,Zacks.com reports.

Other equities research analysts also recently issued reports about the stock. Weiss Ratings reissued a “buy (b)” rating on shares of Sony in a research report on Wednesday, October 8th. Nomura Securities raised Sony from a “hold” rating to a “strong-buy” rating in a report on Wednesday, November 19th. Nomura upgraded Sony from a “neutral” rating to a “buy” rating in a report on Wednesday, November 19th. Wall Street Zen raised Sony to a “hold” rating in a research report on Saturday, December 6th. Finally, Wolfe Research upgraded Sony from a “peer perform” rating to an “outperform” rating in a report on Wednesday, November 5th. One investment analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating and one has issued a Hold rating to the company. According to data from MarketBeat, the company currently has a consensus rating of “Buy” and a consensus price target of $31.50.

Sony Stock Down 1.0%

NYSE SONY traded down $0.24 during mid-day trading on Monday, hitting $24.18. The company’s stock had a trading volume of 590,886 shares, compared to its average volume of 4,192,341. The firm has a market capitalization of $146.20 billion, a price-to-earnings ratio of 18.60, a PEG ratio of 9.63 and a beta of 0.98. The company’s 50 day simple moving average is $27.21 and its 200 day simple moving average is $27.32. The company has a current ratio of 1.05, a quick ratio of 0.98 and a debt-to-equity ratio of 0.17. Sony has a twelve month low of $20.29 and a twelve month high of $30.34.

Hedge Funds Weigh In On Sony

Several institutional investors have recently added to or reduced their stakes in the stock. Sound Income Strategies LLC bought a new stake in shares of Sony during the 3rd quarter valued at $25,000. NewSquare Capital LLC purchased a new position in Sony during the 2nd quarter valued at about $28,000. Ameriflex Group Inc. grew its holdings in Sony by 304.0% during the 3rd quarter. Ameriflex Group Inc. now owns 1,010 shares of the company’s stock valued at $29,000 after buying an additional 760 shares in the last quarter. GPS Wealth Strategies Group LLC grew its holdings in Sony by 220.7% during the 2nd quarter. GPS Wealth Strategies Group LLC now owns 1,148 shares of the company’s stock valued at $30,000 after buying an additional 790 shares in the last quarter. Finally, Country Trust Bank bought a new stake in shares of Sony during the second quarter valued at about $30,000. Institutional investors own 14.05% of the company’s stock.

Trending Headlines about Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony is keeping the PS5 at full price while Microsoft discounts Xbox Series X, which suggests pricing power and margin protection for Sony’s Game & Network Services segment (supportive for near-term profitability). Xbox Series X Is Back at All-Time Low Again as Microsoft Clears Out Consoles While Sony Keeps the PS5 at Full Price
• Neutral Sentiment: Sony Open sponsorship and heavy media coverage (previews, TV/streaming guides, betting/Daily Fantasy content) provide brand visibility and recurring marketing value but are unlikely to materially change quarterly financials on their own. Representative coverage and event preview. The First Look: Opening Drive begins with stacked field at season-opening Sony Open in Hawaii
• Neutral Sentiment: Extensive betting, picks and TV guide coverage around the Sony Open (multiple outlets) indicates strong short-term consumer engagement tied to the event; useful for brand metrics but limited direct earnings impact. Example preview/betting coverage. 2026 Sony Open Betting Models, Picks: Course Fit at a Premium at Waialae
• Negative Sentiment: Short interest rose ~21.9% in December to ~7.68M shares (short-interest ratio ~2.0 days). While the absolute short percent remains small (~0.1% of shares), the increase signals growing bearish positioning that can amplify downward pressure on the stock and investor sentiment.
• Negative Sentiment: Report that Sony canceled another Spider‑Man Universe film — this can weaken forward visibility for Sony Pictures’ release slate and near‑to‑midterm studio revenue expectations, weighing on sentiment for the Entertainment segment. Sony Cancels Another Spider-Man Universe Movie – Report

About Sony

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.