Peloton Interactive (NASDAQ:PTON) Shares Down 7.1% After Insider Selling

Peloton Interactive, Inc. (NASDAQ:PTON) was down 7.1% during mid-day trading on Wednesday following insider selling activity. The stock traded as low as $6.52 and last traded at $6.5050. Approximately 2,591,565 shares changed hands during mid-day trading, a decline of 74% from the average daily volume of 10,075,617 shares. The stock had previously closed at $7.00.

Specifically, insider Nick V. Caldwell sold 25,135 shares of the stock in a transaction dated Tuesday, January 13th. The shares were sold at an average price of $7.00, for a total value of $175,945.00. Following the completion of the transaction, the insider directly owned 739,085 shares of the company’s stock, valued at $5,173,595. This represents a 3.29% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, insider Nick V. Caldwell sold 75,762 shares of the firm’s stock in a transaction that occurred on Friday, January 9th. The shares were sold at an average price of $7.00, for a total value of $530,334.00. Following the completion of the transaction, the insider owned 764,220 shares of the company’s stock, valued at approximately $5,349,540. The trade was a 9.02% decrease in their position. The SEC filing for this sale provides additional information. In other Peloton Interactive news, CAO Saqib Baig sold 10,000 shares of the firm’s stock in a transaction on Tuesday, January 13th. The stock was sold at an average price of $6.87, for a total transaction of $68,700.00. Following the completion of the transaction, the chief accounting officer owned 170,665 shares of the company’s stock, valued at approximately $1,172,468.55. This trade represents a 5.54% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this link.

Wall Street Analysts Forecast Growth

Several research analysts recently issued reports on the stock. Citigroup decreased their price target on shares of Peloton Interactive from $9.50 to $8.25 and set a “neutral” rating for the company in a research note on Thursday, November 20th. Guggenheim initiated coverage on shares of Peloton Interactive in a research note on Wednesday, December 10th. They issued a “neutral” rating on the stock. Macquarie lifted their target price on shares of Peloton Interactive from $11.00 to $12.00 and gave the stock an “outperform” rating in a report on Tuesday, November 11th. The Goldman Sachs Group restated a “buy” rating and issued a $11.50 price objective on shares of Peloton Interactive in a report on Thursday, October 2nd. Finally, Telsey Advisory Group reissued a “market perform” rating and issued a $9.00 target price on shares of Peloton Interactive in a report on Monday, November 3rd. Eight investment analysts have rated the stock with a Buy rating, eight have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Hold” and an average target price of $9.86.

Key Peloton Interactive News

Here are the key news stories impacting Peloton Interactive this week:

• Positive Sentiment: Zacks named Peloton among health & fitness stocks positioned for strong 2026 growth, highlighting wellness-market tailwinds that could support subscription and device demand. Health & Fitness Stocks Positioned for Strong 2026 Growth
• Neutral Sentiment: Earnings context: Peloton recently beat the prior-quarter EPS estimate ($0.03 vs. $0.01) while revenue was down year-over-year — a mixed fundamental backdrop investors will weigh against growth narratives. PTON Profile & Earnings
• Neutral Sentiment: Reported short-interest data in recent reports appears erroneous (shows 0 shares / NaN change), so there’s no reliable short-interest signal at present — monitor for corrected data before treating it as directional.
• Negative Sentiment: Director Nick V. Caldwell disclosed sizable sales on Jan. 9 and Jan. 13 totaling roughly 100K+ shares at about $7.00 average (~$706K gross), materially reducing his stake; such director-level selling can be read negatively by some investors. Caldwell SEC Filing
• Negative Sentiment: Chief Accounting Officer Saqib Baig sold at least 15,000 shares across recent filings (Jan. 9 & Jan. 13) for roughly $103.5K, trimming his position by a few percentage points — additional insider selling adds near-term sentiment pressure. Baig SEC Filing

Peloton Interactive Price Performance

The business has a 50-day moving average of $6.62 and a 200 day moving average of $7.18. The company has a market cap of $2.68 billion, a PE ratio of -22.99, a PEG ratio of 1.99 and a beta of 2.40.

Peloton Interactive (NASDAQ:PTON) last announced its earnings results on Thursday, November 6th. The company reported $0.03 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.01 by $0.02. The business had revenue of $550.80 million for the quarter, compared to the consensus estimate of $540.61 million. The business’s revenue for the quarter was down 6.0% compared to the same quarter last year. On average, equities analysts predict that Peloton Interactive, Inc. will post -0.36 EPS for the current fiscal year.

Hedge Funds Weigh In On Peloton Interactive

Several large investors have recently added to or reduced their stakes in the company. Vanguard Group Inc. lifted its position in shares of Peloton Interactive by 2.1% in the third quarter. Vanguard Group Inc. now owns 38,636,291 shares of the company’s stock valued at $347,727,000 after acquiring an additional 811,585 shares in the last quarter. Eminence Capital LP bought a new position in Peloton Interactive in the 2nd quarter worth approximately $112,681,000. Geode Capital Management LLC raised its position in shares of Peloton Interactive by 5.7% during the second quarter. Geode Capital Management LLC now owns 9,141,542 shares of the company’s stock valued at $63,450,000 after buying an additional 490,353 shares during the last quarter. Goldman Sachs Group Inc. boosted its position in shares of Peloton Interactive by 27.1% during the first quarter. Goldman Sachs Group Inc. now owns 7,056,642 shares of the company’s stock worth $44,598,000 after acquiring an additional 1,503,680 shares during the last quarter. Finally, Connor Clark & Lunn Investment Management Ltd. increased its holdings in Peloton Interactive by 10.6% in the 2nd quarter. Connor Clark & Lunn Investment Management Ltd. now owns 6,446,827 shares of the company’s stock valued at $44,741,000 after acquiring an additional 615,647 shares during the last quarter. Hedge funds and other institutional investors own 77.01% of the company’s stock.

Peloton Interactive Company Profile

Peloton Interactive, Inc operates a digital fitness platform that combines connected exercise equipment with live and on-demand workout classes. The company’s core products include stationary bikes (Peloton Bike and Bike+), treadmills (Peloton Tread and Tread+), and the Peloton Row. Each device integrates a touchscreen display that streams instructor-led cycling, running, strength, yoga, meditation and other fitness classes. Peloton generates recurring revenue through subscription plans, which grant users access to its growing library of workouts, performance tracking tools and community features.

Founded in 2012 by John Foley and headquartered in New York City, Peloton set out to deliver an immersive home-fitness experience by blending hardware, software and content.