Amazon.com, Inc. $AMZN Holdings Boosted by Pictet North America Advisors SA

Pictet North America Advisors SA lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 1.6% in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 147,811 shares of the e-commerce giant’s stock after purchasing an additional 2,354 shares during the period. Amazon.com comprises 3.0% of Pictet North America Advisors SA’s investment portfolio, making the stock its 8th biggest position. Pictet North America Advisors SA’s holdings in Amazon.com were worth $32,455,000 as of its most recent filing with the Securities & Exchange Commission.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Carderock Capital Management Inc. acquired a new stake in shares of Amazon.com in the second quarter worth approximately $27,000. Maryland Capital Advisors Inc. boosted its stake in Amazon.com by 81.9% during the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 95 shares during the last quarter. Ryan Investment Management Inc. purchased a new stake in shares of Amazon.com during the second quarter worth $48,000. Cooksen Wealth LLC raised its position in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after buying an additional 47 shares during the last quarter. Finally, PayPay Securities Corp lifted its stake in shares of Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after buying an additional 96 shares in the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

A number of analysts have commented on AMZN shares. Truist Financial set a $290.00 price objective on shares of Amazon.com in a report on Friday, October 31st. Weiss Ratings reiterated a “buy (b)” rating on shares of Amazon.com in a research report on Monday, December 29th. Sanford C. Bernstein set a $300.00 target price on Amazon.com and gave the company an “outperform” rating in a report on Friday, October 31st. BMO Capital Markets lifted their price target on Amazon.com from $300.00 to $304.00 and gave the stock an “outperform” rating in a report on Tuesday, December 16th. Finally, Zacks Research downgraded shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Thursday, January 1st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat.com, Amazon.com presently has an average rating of “Moderate Buy” and a consensus price target of $295.61.

Amazon.com Trading Down 1.6%

AMZN opened at $242.60 on Wednesday. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The business has a fifty day simple moving average of $232.93 and a 200-day simple moving average of $228.29. The firm has a market cap of $2.59 trillion, a P/E ratio of 34.27, a P/E/G ratio of 1.55 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the prior year, the company earned $1.43 EPS. Amazon.com’s revenue was up 13.4% on a year-over-year basis. On average, equities analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Insider Buying and Selling at Amazon.com

In other news, CEO Douglas J. Herrington sold 2,500 shares of the firm’s stock in a transaction that occurred on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the transaction, the chief executive officer owned 505,934 shares of the company’s stock, valued at approximately $117,993,927.48. This trade represents a 0.49% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the transaction, the director owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This trade represents a 4.52% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 79,734 shares of company stock valued at $18,534,017. Corporate insiders own 10.80% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon’s consumer AI push (Alexa+ Web) is being framed as a major strategic catalyst — it can boost Prime stickiness, ARPU and showcase AWS’s ability to run large-scale AI workloads. This is a core reason analysts have turned bullish on the name. Amazon Unveils Alexa+ Web—The AI Strategy Wall Street Has Waited For
• Positive Sentiment: AWS margin expansion and backlog strength are accelerating — analysts point to higher margins and a large AI/cloud backlog as a durable profit engine that supports valuation upside. Amazon’s AWS Margin Expansion Accelerates
• Positive Sentiment: Analysts reiterated/upgraded bullish views and raised targets (BofA reiterated Buy with a $303 PT; TD Cowen raised its PT toward $315; Bernstein and others named AMZN a top large-cap AI/tech pick), reinforcing upside expectations. AI Sentiment on Amazon (AMZN) Could Improve in 2026, BofA Says
• Positive Sentiment: Regulatory/legacy legal risk eased slightly when Italy’s antitrust fine was reduced, removing some near-term headline risk. Italy antitrust cuts Amazon record fine to $878.2 million
• Neutral Sentiment: Amazon is expanding retail experiments (big-box concept and “Just Walk Out” for pop-ups), which signal long-term omnichannel ambition but are incremental near-term revenue drivers. Amazon supersizes its Walmart rivalry with new big-box retail concept Amazon Brings Just Walk Out Tech to Pop-Up Stores
• Negative Sentiment: The Financial Times / Reuters story that Amazon is pressuring suppliers for price cuts (up to ~30%) as it reverses prior tariff concessions is the likely immediate drag — the move can compress supplier economics, risk supply frictions or political backlash and signals margin-focused cost-taking that markets sometimes view as operational strain. Amazon pushes suppliers for cuts ahead of Supreme Court tariff ruling, FT reports

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.