Under Armour (NYSE:UAA) Rating Increased to Strong-Buy at Zacks Research

Zacks Research upgraded shares of Under Armour (NYSE:UAA) from a hold rating to a strong-buy rating in a research report released on Tuesday morning,Zacks.com reports.

A number of other brokerages have also recently issued reports on UAA. UBS Group reissued a “buy” rating on shares of Under Armour in a report on Friday, January 2nd. Rothschild & Co Redburn restated a “neutral” rating and issued a $6.00 target price (down from $7.00) on shares of Under Armour in a research report on Monday, September 15th. Telsey Advisory Group set a $5.00 price target on Under Armour in a research note on Friday, November 14th. Wall Street Zen downgraded shares of Under Armour from a “hold” rating to a “sell” rating in a report on Sunday, December 21st. Finally, Evercore ISI reduced their target price on shares of Under Armour from $5.00 to $4.00 and set an “underperform” rating for the company in a report on Friday, November 7th. Two analysts have rated the stock with a Strong Buy rating, three have assigned a Buy rating, sixteen have issued a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat.com, Under Armour has an average rating of “Hold” and a consensus price target of $6.43.

Under Armour Stock Up 0.4%

Shares of NYSE:UAA opened at $5.71 on Tuesday. The stock’s 50-day moving average price is $4.62 and its two-hundred day moving average price is $5.30. The company has a current ratio of 1.69, a quick ratio of 1.10 and a debt-to-equity ratio of 0.32. Under Armour has a 12-month low of $4.13 and a 12-month high of $8.72. The firm has a market cap of $2.45 billion, a price-to-earnings ratio of -27.20, a PEG ratio of 6.07 and a beta of 1.81.

Under Armour (NYSE:UAA) last released its quarterly earnings data on Thursday, November 6th. The company reported $0.04 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.03 by $0.01. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The company had revenue of $1.33 billion during the quarter, compared to the consensus estimate of $1.31 billion. During the same period in the previous year, the firm earned $0.39 earnings per share. Under Armour’s revenue for the quarter was down 4.7% on a year-over-year basis. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. On average, research analysts forecast that Under Armour will post 0.3 EPS for the current year.

Insider Activity

In other news, major shareholder V Prem Et Al Watsa acquired 13,182,469 shares of Under Armour stock in a transaction dated Tuesday, December 30th. The stock was acquired at an average cost of $5.12 per share, for a total transaction of $67,494,241.28. Following the completion of the purchase, the insider owned 41,958,923 shares of the company’s stock, valued at $214,829,685.76. This represents a 45.81% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which is accessible through this link. In the last ninety days, insiders bought 28,864,433 shares of company stock worth $138,511,963. Corporate insiders own 15.60% of the company’s stock.

Institutional Trading of Under Armour

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. American Century Companies Inc. grew its position in Under Armour by 9.2% in the 2nd quarter. American Century Companies Inc. now owns 5,970,726 shares of the company’s stock valued at $40,780,000 after purchasing an additional 504,912 shares during the period. Vontobel Holding Ltd. grew its stake in Under Armour by 363.0% during the third quarter. Vontobel Holding Ltd. now owns 416,376 shares of the company’s stock valued at $2,078,000 after acquiring an additional 326,451 shares in the last quarter. Jump Financial LLC increased its holdings in Under Armour by 616.4% during the 2nd quarter. Jump Financial LLC now owns 1,184,992 shares of the company’s stock worth $8,093,000 after acquiring an additional 1,019,578 shares during the period. SCS Capital Management LLC purchased a new stake in Under Armour in the first quarter worth approximately $828,000. Finally, Texas Permanent School Fund Corp grew its position in Under Armour by 284.0% during the second quarter. Texas Permanent School Fund Corp now owns 351,173 shares of the company’s stock valued at $2,399,000 after acquiring an additional 259,727 shares during the last quarter. Institutional investors own 34.58% of the company’s stock.

Key Stories Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Fairfax Financial materially expanded its position to an estimated ~22% stake in Under Armour, signaling long-term conviction and prompting buying interest from other investors. Fairfax Financial increases holdings in Under Armour
• Positive Sentiment: Coverage frames Prem Watsa (the so-called “Warren Buffett of Canada”) as a major backer — his patient, value-driven approach is being viewed as supportive for the turnaround thesis and reduces short-term execution fears. Under Armour has a new fan — in the firm founded by the ‘Warren Buffett of Canada’
• Positive Sentiment: Analyst commentary and features argue Under Armour’s brand and recovery potential justify renewed buying interest, with at least one outlet recommending shares as a turnaround play for 2026. This Turnaround Stock Has One of the ‘Best Brands’ in the World. Buy Its Shares in 2026.
• Positive Sentiment: Operationally, Under Armour is showing double-digit sales gains in EMEA and Latin America, which analysts cite as evidence the brand’s global momentum is improving and helping offset weaker regions. UAA’s EMEA & Latin America Momentum Signals Strong Global Upswing
• Neutral Sentiment: Some coverage asks whether Fairfax’s larger stake actually clarifies Under Armour’s turnaround — analysts debate if the stake is a near-term catalyst or a longer-term strategic bet, leaving the narrative mixed. Does Fairfax’s Bigger Bet on Under Armour (UAA) Clarify the Brand’s Turnaround Narrative?
• Neutral Sentiment: Separately, valuation-focused pieces revisit multiples after the rebound — some see upside if execution continues, others warn the stock still faces execution and margin risks. Under Armour (UAA) Valuation Check After Recent Share Price Rebound
• Neutral Sentiment: News reports documenting the share rally after Fairfax’s disclosure have amplified attention and volume, increasing short-term volatility while ownership concentration rises. UAA shares rally on Fairfax Financial stake disclosure

About Under Armour

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.