Norris Perne & French LLP MI reduced its position in Amazon.com, Inc. (NASDAQ:AMZN) by 1.6% in the 3rd quarter, Holdings Channel reports. The fund owned 224,476 shares of the e-commerce giant’s stock after selling 3,708 shares during the period. Amazon.com makes up about 3.4% of Norris Perne & French LLP MI’s investment portfolio, making the stock its 3rd biggest position. Norris Perne & French LLP MI’s holdings in Amazon.com were worth $49,288,000 at the end of the most recent reporting period.
Several other institutional investors also recently bought and sold shares of AMZN. Carderock Capital Management Inc. acquired a new position in Amazon.com in the second quarter valued at $27,000. Maryland Capital Advisors Inc. grew its holdings in Amazon.com by 81.9% in the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after buying an additional 95 shares during the period. Ryan Investment Management Inc. acquired a new position in shares of Amazon.com during the 2nd quarter valued at about $48,000. Cooksen Wealth LLC increased its stake in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after acquiring an additional 47 shares during the last quarter. Finally, Access Investment Management LLC purchased a new position in shares of Amazon.com during the 2nd quarter worth about $74,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.
Amazon.com Price Performance
AMZN stock opened at $241.64 on Thursday. The firm has a market cap of $2.58 trillion, a P/E ratio of 34.13, a price-to-earnings-growth ratio of 1.51 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The stock has a 50-day simple moving average of $232.69 and a 200-day simple moving average of $227.33.
Insider Buying and Selling at Amazon.com
In other Amazon.com news, Director Keith Brian Alexander sold 900 shares of the company’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the transaction, the director directly owned 7,170 shares of the company’s stock, valued at $1,670,610. This represents a 11.15% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the sale, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 79,734 shares of company stock worth $18,534,017. 9.70% of the stock is currently owned by insiders.
Key Headlines Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AWS enterprise traction — multiple partnership announcements (AUMOVIO autonomous-vehicle deal, TomTom integration) reinforce AWS as the primary growth engine and support upside from AI and cloud demand. Autonomous Vehicle Developer AUMOVIO to Use AWS Cloud and AI Capabilities
- Positive Sentiment: Analyst bullishness — several pieces note upgrades, buy ratings and higher price targets heading into 2026 on AWS strength, ad monetization and AI investments, supporting upside sentiment. Analysts set Amazon stock price target for 2026
- Positive Sentiment: Advertising and AI product momentum — coverage highlights Amazon’s ad business and Alexa+/AI initiatives as growing, higher-margin revenue streams that could lift profitability after heavy capital spending. Analysts Identify Multiple Catalysts for Amazon.com (AMZN) in 2026
- Neutral Sentiment: Strategic investments narrative — some outlets argue Amazon’s recent capital spending (distribution, automation, AI) sets up durable returns (a “must-buy” thesis), but benefits depend on execution and timing. Why Amazon’s Spending Spree Makes It a Must-Buy Now
- Neutral Sentiment: Anthropic funding round — a large AI ecosystem raise (reported $10B at an eye-catching valuation) signals booming enterprise AI spend but also intensifies competition in AI services and model supply. Impact on AMZN is mixed. Anthropic signs term sheet for $10 billion funding round at $350 billion valuation
- Negative Sentiment: FTC settlement — Amazon is administering payouts under a reported $2.5 billion FTC settlement, a material cash outflow and a headline legal cost that can pressure sentiment. Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here’s who qualifies and how to get paid
- Negative Sentiment: Legal and regulatory risks — a federal judge allowed a Covid-era price-gouging suit to proceed, and Amazon is part of a challenge to Canadian disclosure rules for streamers, creating potential litigation and compliance costs. US judge allows Amazon Covid-era price gouging lawsuit to proceed
- Negative Sentiment: Retailer backlash over AI shopping tool — reports that Amazon’s “Shop Direct” scraping/testing has upset some online retailers could spark regulatory scrutiny, partner pushback or reputational risk if it escalates. Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped
Analysts Set New Price Targets
Several equities analysts recently commented on AMZN shares. President Capital upped their price target on shares of Amazon.com from $280.00 to $320.00 and gave the stock a “buy” rating in a research report on Tuesday, November 4th. BNP Paribas Exane initiated coverage on Amazon.com in a report on Monday, November 24th. They set an “outperform” rating for the company. Pivotal Research lifted their target price on Amazon.com from $285.00 to $300.00 and gave the company a “buy” rating in a report on Friday, October 31st. Rosenblatt Securities reissued a “buy” rating and set a $305.00 price target on shares of Amazon.com in a research report on Thursday, December 4th. Finally, DA Davidson raised their price objective on Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, Amazon.com presently has a consensus rating of “Moderate Buy” and an average target price of $296.21.
View Our Latest Analysis on AMZN
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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