Sohu.com (NASDAQ:SOHU) Hits New 1-Year High – Here’s Why

Sohu.com Inc. (NASDAQ:SOHU) shares hit a new 52-week high during trading on Wednesday . The company traded as high as $16.75 and last traded at $16.6770, with a volume of 4836 shares changing hands. The stock had previously closed at $15.98.

Sohu.com News Roundup

Here are the key news stories impacting Sohu.com this week:

• Positive Sentiment: Sohu’s shares have crossed above the 200‑day moving average, a common momentum trigger that can attract technical buyers and funds following trend signals. Sohu.com (NASDAQ:SOHU) Stock Price Passes Above 200-Day Moving Average – Time to Sell?
• Positive Sentiment: Recent reported quarter (11/17) showed material improvement: $0.32 EPS vs a loss a year earlier, $180.2M revenue and a net margin near 26% — evidence of stronger profitability that supports the re-rating.
• Neutral Sentiment: Sohu continues to publish broad consumer content (sports, entertainment, tech), which sustains traffic and ad inventory but is not an immediate stock catalyst. Example content: LeBron James game coverage. LeBron James Shines as Lakers Overcome Pelicans in Thrilling NBA Showdown
• Neutral Sentiment: Sohu-hosted tech/AI coverage (e.g., MiroThinker 1.5 piece) underscores editorial breadth but has unclear direct impact on monetization or near-term stock moves. 30B-Parameter MiroThinker 1.5 Unveiled, Challenging the ‘Bigger is Better’ Mantra
• Negative Sentiment: Some market commentary questions whether the technical breakout is sustainable and recommends profit-taking, which can increase short‑term volatility and selling pressure. Sohu.com (NASDAQ:SOHU) Shares Pass Above Two Hundred Day Moving Average – What’s Next?
• Negative Sentiment: Fundamental cautions remain: negative return on equity (approx. -4.2%), modest market cap (~$497M) and relatively low daily liquidity — these can amplify swings and limit institutional interest despite the low P/E.

Analyst Ratings Changes

Several research firms have commented on SOHU. Weiss Ratings reiterated a “hold (c)” rating on shares of Sohu.com in a research report on Wednesday, October 8th. Wall Street Zen raised Sohu.com from a “hold” rating to a “buy” rating in a research note on Saturday, November 22nd. Citigroup reiterated a “buy” rating on shares of Sohu.com in a research report on Monday, November 17th. Finally, Jefferies Financial Group boosted their target price on shares of Sohu.com from $18.00 to $20.00 and gave the stock a “buy” rating in a report on Monday, November 17th. Two research analysts have rated the stock with a Buy rating and one has assigned a Hold rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $20.00.

Sohu.com Price Performance

The company’s 50-day moving average price is $15.22 and its two-hundred day moving average price is $15.08. The company has a market capitalization of $499.40 million, a price-to-earnings ratio of 3.32 and a beta of 0.42.

Sohu.com (NASDAQ:SOHU) last issued its quarterly earnings results on Monday, November 17th. The information services provider reported $0.32 EPS for the quarter. Sohu.com had a net margin of 25.92% and a negative return on equity of 4.20%. The business had revenue of $180.16 million for the quarter. During the same period last year, the company posted ($0.52) EPS.

Hedge Funds Weigh In On Sohu.com

Institutional investors have recently added to or reduced their stakes in the business. Headlands Technologies LLC boosted its holdings in shares of Sohu.com by 369.9% during the 2nd quarter. Headlands Technologies LLC now owns 2,016 shares of the information services provider’s stock worth $27,000 after buying an additional 1,587 shares in the last quarter. EverSource Wealth Advisors LLC lifted its position in shares of Sohu.com by 75.9% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 1,993 shares of the information services provider’s stock valued at $27,000 after acquiring an additional 860 shares during the period. New York State Common Retirement Fund boosted its stake in Sohu.com by 180.2% during the second quarter. New York State Common Retirement Fund now owns 4,383 shares of the information services provider’s stock worth $58,000 after acquiring an additional 2,819 shares in the last quarter. Athos Capital Ltd bought a new position in Sohu.com during the third quarter worth $138,000. Finally, Numerai GP LLC acquired a new stake in Sohu.com in the third quarter worth $175,000. 33.02% of the stock is owned by institutional investors and hedge funds.

Sohu.com Company Profile

Sohu.com Inc (NASDAQ: SOHU) is a Beijing-based technology and media company that operates one of China’s earliest and most comprehensive online portals. Established in 1996 by Charles Zhang, the company provides a diverse array of internet services including news, entertainment, video streaming and UGC (user-generated content) platforms. Over the years, Sohu.com has expanded its content offerings to cover topics such as finance, sports, automotive news and lifestyle, catering primarily to users across Mainland China.

In addition to its content portal, Sohu.com is active in the online advertising market, leveraging its high-traffic websites and mobile apps to deliver targeted ads for brand marketers.