Brunswick (NYSE:BC) Upgraded by Jefferies Financial Group to Buy Rating

Jefferies Financial Group upgraded shares of Brunswick (NYSE:BC) from a hold rating to a buy rating in a report issued on Tuesday morning, MarketBeat reports. The firm currently has $115.00 price target on the stock, up from their prior price target of $65.00.

A number of other equities research analysts have also commented on the stock. Wall Street Zen lowered shares of Brunswick from a “buy” rating to a “hold” rating in a report on Sunday, December 7th. B. Riley increased their target price on Brunswick from $60.00 to $70.00 and gave the stock a “neutral” rating in a report on Monday, September 8th. Loop Capital began coverage on Brunswick in a research note on Monday, December 22nd. They issued a “hold” rating and a $74.00 price target on the stock. Morgan Stanley boosted their price target on Brunswick from $51.00 to $72.00 and gave the company an “equal weight” rating in a report on Monday, October 27th. Finally, Weiss Ratings reiterated a “sell (d+)” rating on shares of Brunswick in a report on Monday, December 29th. One investment analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, eight have issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average price target of $77.14.

Brunswick Trading Up 10.5%

NYSE:BC opened at $83.60 on Tuesday. The company has a debt-to-equity ratio of 1.28, a current ratio of 1.78 and a quick ratio of 0.73. The business’s 50-day simple moving average is $69.84 and its 200-day simple moving average is $64.90. Brunswick has a fifty-two week low of $41.00 and a fifty-two week high of $83.77. The stock has a market capitalization of $5.44 billion, a PE ratio of -22.97 and a beta of 1.36.

Brunswick (NYSE:BC) last announced its earnings results on Thursday, October 23rd. The company reported $0.97 EPS for the quarter, topping the consensus estimate of $0.84 by $0.13. Brunswick had a negative net margin of 4.60% and a positive return on equity of 10.55%. The firm had revenue of $1.36 billion for the quarter, compared to the consensus estimate of $1.26 billion. During the same period last year, the company posted $1.17 EPS. The business’s quarterly revenue was up 6.8% on a year-over-year basis. Brunswick has set its FY 2025 guidance at 3.250-3.25 EPS. Sell-side analysts expect that Brunswick will post 4.19 earnings per share for the current fiscal year.

Brunswick Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Wednesday, November 26th were given a $0.43 dividend. The ex-dividend date of this dividend was Wednesday, November 26th. This represents a $1.72 dividend on an annualized basis and a dividend yield of 2.1%. Brunswick’s payout ratio is currently -47.25%.

Institutional Inflows and Outflows

Several large investors have recently bought and sold shares of BC. American Century Companies Inc. raised its position in Brunswick by 56.4% during the third quarter. American Century Companies Inc. now owns 2,302,918 shares of the company’s stock worth $145,637,000 after acquiring an additional 830,451 shares in the last quarter. Bank of New York Mellon Corp raised its holdings in shares of Brunswick by 70.1% in the 3rd quarter. Bank of New York Mellon Corp now owns 1,700,164 shares of the company’s stock valued at $107,518,000 after purchasing an additional 700,447 shares during the period. AQR Capital Management LLC raised its holdings in shares of Brunswick by 812.7% in the 2nd quarter. AQR Capital Management LLC now owns 705,719 shares of the company’s stock valued at $38,934,000 after purchasing an additional 628,393 shares during the period. Marshall Wace LLP lifted its stake in Brunswick by 62.4% in the 3rd quarter. Marshall Wace LLP now owns 1,471,536 shares of the company’s stock valued at $93,060,000 after purchasing an additional 565,459 shares during the last quarter. Finally, Norges Bank bought a new position in Brunswick during the second quarter worth about $27,990,000. 99.34% of the stock is owned by institutional investors and hedge funds.

Brunswick News Summary

Here are the key news stories impacting Brunswick this week:

• Positive Sentiment: Jefferies upgraded BC to Buy and highlighted a structurally stronger earnings profile tied to a 2026 cycle recovery — the upgrade and note are the primary catalyst behind the intraday rally. Jefferies upgrades Brunswick (BC)
• Positive Sentiment: News/market reports show the stock jumped after the Jefferies action (coverage cites a ~9% move), signaling strong market reaction to the analyst call. Brunswick stock jumps 9% after Jefferies upgrade
• Positive Sentiment: Analyst write-ups (TipRanks summary of Jefferies) reinforce the buy thesis — Jefferies points to improved earnings mix and upside as the boating cycle recovers, which supports higher valuations. TipRanks coverage of Jefferies upgrade
• Positive Sentiment: Brunswick’s CES 2026 showcase (AI-driven helm, Simrad AutoCaptain autonomy, Sea Ray SLX, NAVAN C30, FLITE RACE eFoil) bolsters the company’s ACES (Autonomous/Assisted, Connected, Electrified, Shared) narrative — this supports a growth and innovation story that investors reward. Brunswick CES 2026 press release
• Neutral Sentiment: Market color and technical coverage (Barron’s) are highlighting BC as a bullish chart setup — this can attract momentum and technical traders but is less fundamental. Barron’s technical spotlight on Brunswick
• Negative Sentiment: Potential headwinds: some coverage notes risks from heavy reliance on advanced tech (safety, regulatory, adoption) and premium product positioning that could limit near-term volume gains — monitor execution, regulatory developments, and margin trends. QuiverQuant CES summary and risk notes

Brunswick Company Profile

Founded in 1845 by John Moses Brunswick, Brunswick Corporation is a global leader in recreation products. Headquartered in Mettawa, Illinois, the company has evolved from its origins as a billiard table manufacturer into a diversified supplier of leisure equipment, serving both consumer and commercial markets around the world.

Brunswick operates through two primary segments: Marine and Bowling & Billiards. In its Marine segment, the company designs, manufactures and distributes recreational boats, outboard engines and aftermarket parts under recognized brands such as Sea Ray, Bayliner and Mercury Marine.