ServiceNow (NYSE:NOW) Upgraded at Arete

ServiceNow (NYSE:NOW) was upgraded by analysts at Arete from a “neutral” rating to a “buy” rating in a report issued on Tuesday. The brokerage currently has a $200.00 price objective on the information technology services provider’s stock. Arete’s price target indicates a potential upside of 35.58% from the stock’s previous close.

A number of other equities analysts have also recently issued reports on the stock. Cantor Fitzgerald restated an “overweight” rating and set a $240.00 target price on shares of ServiceNow in a research report on Monday, October 27th. Wells Fargo & Company set a $255.00 price objective on ServiceNow in a research report on Thursday, October 30th. Barclays increased their target price on ServiceNow from $242.00 to $245.00 and gave the company an “overweight” rating in a report on Thursday, October 30th. Canaccord Genuity Group reissued a “buy” rating and issued a $224.00 price target on shares of ServiceNow in a report on Thursday, October 30th. Finally, The Goldman Sachs Group restated a “buy” rating and issued a $250.00 price objective on shares of ServiceNow in a research report on Thursday, October 30th. Two analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $219.94.

ServiceNow Trading Up 0.0%

Shares of NOW stock opened at $147.52 on Tuesday. The stock has a market cap of $153.18 billion, a P/E ratio of 89.19, a P/E/G ratio of 2.54 and a beta of 0.98. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. ServiceNow has a fifty-two week low of $135.73 and a fifty-two week high of $239.62. The business has a fifty day simple moving average of $165.03 and a 200-day simple moving average of $179.50.

Insiders Place Their Bets

In other news, insider Jacqueline P. Canney sold 470 shares of the company’s stock in a transaction dated Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total transaction of $77,745.52. Following the completion of the transaction, the insider owned 15,135 shares of the company’s stock, valued at $2,503,571.16. This represents a 3.01% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $242,400.00. Following the transaction, the director owned 47,930 shares in the company, valued at approximately $7,745,488. The trade was a 3.03% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 15,310 shares of company stock valued at $2,533,585. 0.34% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On ServiceNow

Several institutional investors and hedge funds have recently bought and sold shares of NOW. Vanguard Group Inc. increased its holdings in shares of ServiceNow by 1.6% during the 3rd quarter. Vanguard Group Inc. now owns 20,210,924 shares of the information technology services provider’s stock worth $18,599,709,000 after buying an additional 315,861 shares during the last quarter. State Street Corp grew its position in ServiceNow by 1.4% during the third quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock valued at $8,700,970,000 after acquiring an additional 131,080 shares during the period. Geode Capital Management LLC increased its stake in ServiceNow by 2.0% during the second quarter. Geode Capital Management LLC now owns 4,574,563 shares of the information technology services provider’s stock worth $4,684,445,000 after acquiring an additional 88,057 shares during the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC increased its stake in ServiceNow by 7.1% during the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 2,843,117 shares of the information technology services provider’s stock worth $2,263,519,000 after acquiring an additional 188,292 shares during the last quarter. Finally, Norges Bank purchased a new position in shares of ServiceNow in the 2nd quarter worth about $2,589,235,000. Institutional investors and hedge funds own 87.18% of the company’s stock.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow named former Microsoft CLO Hossein Nowbar as President and Chief Legal Officer, signaling beefed-up legal and M&A firepower as the company pursues acquisitions and regulatory oversight. ServiceNow Names Hossein Nowbar as President, Chief Legal Officer
• Positive Sentiment: Partner momentum: Calitii was awarded ServiceNow Elite Partner status, supporting continued ecosystem-led revenue expansion and implementation capacity. Calitii awarded ServiceNow Elite Partner status
• Positive Sentiment: Positive investor narratives around AI software exposure highlight ServiceNow as an undervalued software leader for 2026, which supports longer‑term demand expectations. The AI Software Story ‘Isn’t Dead.’ Consider This 1 Stock to Buy for 2026 Now.
• Positive Sentiment: Operational note: analysis argues the feared “seat collapse” in licensing isn’t materializing, suggesting revenue resilience for ServiceNow’s core subscription model. ServiceNow: The Seat Collapse Story Isn’t Showing Up
• Neutral Sentiment: Investors are digesting the US$7.75B Armis acquisition and what it means for ServiceNow’s push into AI‑driven security — strategic for product breadth but dilutive/execution risk remains to be seen. Should ServiceNow’s US$7.75 Billion Armis Deal And AI Security Push Require Action From NOW Investors?
• Neutral Sentiment: Industry commentary questions the rationale and timing of the Armis buy (strategy vs. integration risk), keeping uncertainty on near‑term execution. Enterprise hits and misses – AI provokes debate … and why did ServiceNow acquires Armis?
• Negative Sentiment: Piper Sandler lowered its price target on NOW from $230 to $200, increasing short‑term selling pressure as expectations are trimmed. ServiceNow price target lowered to $200 from $230 at Piper Sandler
• Negative Sentiment: Competitive risk: reports that Cisco is moving into a multi‑billion asset/security play echo ServiceNow’s strategy and could intensify competition in security workflows. Cisco echoes ServiceNow with $2B asset security play: report

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.