Amazon.com (NASDAQ:AMZN) Downgraded to “Hold” Rating by Zacks Research

Posted by Donna Armstrong on Jan 3rd, 2026

Amazon.com (NASDAQ:AMZN) was downgraded by equities researchers at Zacks Research from a “strong-buy” rating to a “hold” rating in a research report issued to clients and investors on Thursday,Zacks.com reports.

Several other research firms have also issued reports on AMZN. CIBC upped their price target on Amazon.com to $315.00 in a research report on Monday, October 20th. President Capital boosted their price target on shares of Amazon.com from $280.00 to $320.00 and gave the stock a “buy” rating in a research report on Tuesday, November 4th. JMP Securities set a $300.00 target price on Amazon.com in a research note on Friday, October 31st. Rothschild & Co Redburn reiterated a “neutral” rating and set a $250.00 price objective on shares of Amazon.com in a research report on Tuesday, November 18th. Finally, Susquehanna set a $300.00 price objective on shares of Amazon.com and gave the company a “positive” rating in a research note on Friday, October 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-five have given a Buy rating and four have given a Hold rating to the company’s stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $295.50.

View Our Latest Stock Analysis on AMZN

Amazon.com Trading Down 1.9%

Shares of AMZN opened at $226.50 on Thursday. The company has a market capitalization of $2.42 trillion, a P/E ratio of 31.99, a P/E/G ratio of 1.45 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01. The stock has a 50-day moving average price of $232.10 and a 200 day moving average price of $226.68. Amazon.com has a one year low of $161.38 and a one year high of $258.60.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. During the same quarter in the previous year, the firm earned $1.43 earnings per share. The business’s revenue was up 13.4% compared to the same quarter last year. Sell-side analysts forecast that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Activity at Amazon.com

In related news, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the sale, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Jonathan Rubinstein sold 8,173 shares of the business’s stock in a transaction that occurred on Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $2,043,495.19. Following the sale, the director owned 80,030 shares in the company, valued at approximately $20,009,900.90. This represents a 9.27% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 79,734 shares of company stock worth $18,534,017. Insiders own 9.70% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

Institutional investors have recently modified their holdings of the stock. Fairway Wealth LLC boosted its stake in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the last quarter. Carderock Capital Management Inc. acquired a new position in shares of Amazon.com in the second quarter valued at approximately $27,000. Sellwood Investment Partners LLC bought a new position in Amazon.com during the 3rd quarter worth about $27,000. Maryland Capital Advisors Inc. grew its holdings in shares of Amazon.com by 81.9% during the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock worth $46,000 after buying an additional 95 shares in the last quarter. Finally, Ryan Investment Management Inc. acquired a new stake in shares of Amazon.com in the second quarter valued at approximately $48,000. 72.20% of the stock is owned by institutional investors.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Two major shops raised price targets (Wells Fargo to $295 and Oppenheimer to $305), pushing a rounded Wall Street one‑year view toward ~$300 and supporting upside expectations for AMZN. What Wall Street Thinks Amazon Will Be Worth 1 Year From Now. 1 Reason They Might Be Right
Positive Sentiment: BMO Capital raised its target to $304 and reiterated Outperform after checks on AWS/A.I. momentum — reinforcing the view that cloud/AI tailwinds can reaccelerate revenue and margins. Amazon (AMZN) AWS AI Momentum Supports Higher Price Target at BMO Capital
Positive Sentiment: Billionaire Stanley Druckenmiller added AMZN to his AI bets, a vote of confidence that can boost sentiment and flows into large-cap AI beneficiaries. Billionaire Stanley Druckenmiller Just Went All in on AI, Buying Amazon, Meta Platforms, and Alphabet. Could AI Stocks Still Deliver Big Returns in 2026?
Positive Sentiment: Multiple bullish writeups (Seeking Alpha, Benzinga, and several Fool pieces) list Amazon as a top rebound/AI name for 2026 — helpful for sentiment and potential retail/institutional positioning ahead of earnings. Why Amazon Could Lead The Mag 7 In 2026
Neutral Sentiment: MarketBeat highlights AMZN is in a consolidation phase heading into earnings — that can mean muted upside until company-level catalysts or guidance materialize. What to Expect From Amazon in the 4 Weeks Before Earnings
Neutral Sentiment: Analyst roundups and long‑range forecasts (24/7 Wall St., TipRanks, Forbes) emphasize a brighter 2026 outlook but note 2025 underperformance vs. peers — framing AMZN as a recovery/AI play rather than a clear momentum leader. Amazon Stock In 2026: Show Me The Growth
Negative Sentiment: Seeking Alpha published a rating downgrade piece emphasizing cycle risks and valuation/earnings skepticism — a reminder some analysts remain cautious and could weigh on near‑term trading. Amazon: Respect The Cycle, Not Consensus (Rating Downgrade)

Amazon.com Company Profile

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.